Transcript OnlineMarketing- PBA.ppsx

Online Marketing
Acvita Ltd
Simon Cripps
[email protected]
www.acvita.com/blog
@acvitauk
Facebook.com/acvitauk
http://www.linkedin.com/in/simoncripps
(m)07954548842 (w)02084061255
Overview
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Simon Cripps and Acvita Ltd
What is on-line Marketing
A search engines view of your business
Site Efficiency
Getting noticed for free
Why use social marketing
Paying to get noticed
Useful Links
Simon Cripps Acvita Ltd www.acvita.com/blog [email protected] (w) 02084061255 (m) 07954548842
Acvita Ltd is an Online Marketing company, specialising in website design,
Search Engine Optimisation (SEO) and Search Engine Marketing (SEM).
Website Design
• We offer Content Managed System (CMS)
• Our aim is to provide powerful websites that you can control
• We also run PricePeople.com a price comparison website.
SEO
• Search Engine Optimisation ensures your site is regarded highly by the
main search engines
SEM
• For a new website or one in a very competitive market, SEO by itself may
not be enough to get it seen. You may need to pay for adverts online to
get the hits.
Acvita ltd – We get you noticed Online
Simon Cripps Acvita Ltd www.acvita.com/blog [email protected] (w) 02084061255 (m) 07954548842
What is on-line marketing
online marketing, also known as Internet
marketing, digital marketing, web marketing,
search marketing or e-marketing, is the marketing
(generally promotion) of products or services over
the Internet.
-wikipedia (!)
Main Protocol methods for interacting over the internet
E-mail (POP3 SMTP)
wwwYourSite.com (http://)
Simon Cripps Acvita Ltd www.acvita.com/blog [email protected] (w) 02084061255 (m) 07954548842
A search engines view of your business
Keyword
SEO
Site efficiency
SEM
Cost –PPC/PPM
Auction
Site presence
Simon Cripps Acvita Ltd www.acvita.com/blog [email protected] (w) 02084061255 (m) 07954548842
Site Efficiency
• Basic SEO
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<title><Meta description>
Accurately describe the content of the page
Use Friendly URLs
Easy to navigate structure
Use Text for navigation – not images
Use Site Map XML file
Optimise images – and supply alt
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Use header tags appropriately <h1><h2><h3>
Use Robots.txt appropriately Allow:/ Disallow:/
Age
Page Load time
Get Firebug with SenSEO and SEOQuake for Firefox
Simon Cripps Acvita Ltd www.acvita.com/blog [email protected] (w) 02084061255 (m) 07954548842
Getting noticed for free
• Google Places
– www.google.co.uk/places
• My Blog
– RSS feed
– feedburner.google.com/
• Social Media
– Facebook, Linkedin, Twitter, Google+
• Newsletters
– Sign up, Direct mail, use capcha and unsubscribe
Simon Cripps Acvita Ltd www.acvita.com/blog [email protected] (w) 02084061255 (m) 07954548842
Why use social marketing
+ Keyword
Basic SEO
Basic SEO
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Simon Cripps Acvita Ltd www.acvita.com/blog [email protected] (w) 02084061255 (m) 07954548842
Paying to get noticed
• Google AdWords, Facebook ads, LinkedIn Ads
• Make the adverts specific targets
– Demographic
– Geographic
– Keywords
• Make Ads specific
– Reduce browsers, add price, negative words
• Cap and monitor budget
Simon Cripps Acvita Ltd www.acvita.com/blog [email protected] (w) 02084061255 (m) 07954548842
Useful
SEO
SEM
www.google.com/analytics/
getfirebug.com/
www.seoquake.com
www.sensational-seo.com/
acvita.com/site-performance.aspx
Google Starter Guide
http://www.google.com/webmasters/]
feedburner.google.com
www.google.co.uk/AdWords
www.linkedin.com/advertising
www.facebook.com/Ads
www.semrush.com/
acvita.com/what-are-adwords.aspx
Social tools
hootsuite.com/dashboard
www.tweetdeck.com/
www.socialoomph.com/
FollowerHub.com
@acvitaUK
#Twittertest
Others
acvita.com/blog.aspx
www.facebook.com/pages/create.php?migrate
https://www.facebook.com/settings
www.Klout.com
Email
MailChip
Dotmailer
Simon Cripps Acvita Ltd www.acvita.com/blog [email protected] (w) 02084061255 (m) 07954548842
Thank you
Simon Cripps
[email protected]
www.acvita.com/blog
@acvitauk
Facebook.com/acvitauk
http://www.linkedin.com/in/simoncripps
(m)07954548842 (w)02084061255
Simon Cripps Acvita Ltd www.acvita.com/blog [email protected] (w) 02084061255 (m) 07954548842