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Raincity Rides Inc.
Brought to You by:
Scott
Shawna
Melissa
Jason
Agenda
Business Mission
SWOT Analysis
Marketing Strategy
Business Analysis
Implementation Plan
Who are we?
• We are an engaged, eco-friendly,
energetic group of individuals.
What do we do?
• We are redefining the Vancouver
exploration experience.
How do we do it?
• We share our love for Vancouver, the
food, and the environment with our
friends from around the world through a
unique and enhanced bike cultural tour.
Business
Mission
SWOT
Analysis
Marketing
Strategy
Business
Analysis
Implementation
Strengths
Weaknesses
Multicultural
Real-World
Experience
Business Skills
Value
Constraints
Expertise
Business
Mission
SWOT
Analysis
Marketing
Strategy
Business
Analysis
Implementation
Opportunities
• Market Potential
• Canadian Market
• Lack of Competition
Threats
• Sustainable Competitive
Advantage
• Substitutability
• Sensitive to Economic Shock
Business
Mission
SWOT
Analysis
Marketing
Strategy
Business
Analysis
Implementation
Marketing Objective
Company set up by Dec 2012
with an actual launch date for
the tours on March 1st 2013
To have a combined revenue over
$300,000 in first 3 years and to
be profitable within 4 fiscal years
To obtain and maintain a rating
of at least 8.5 on Trip Advisor by
the end of first season of
operation
To be the top Bike Tourist
Attraction and among the top 5
tourist attraction in Vancouver in
terms of third party ratings
within 5 fiscal years.
Business
Mission
SWOT
Analysis
Marketing
Strategy
Business
Analysis
Implementation
Target Market
Market
Segmentation
• Benefit Sought: Athletic inclinations
• Age: 12-50
Potential
Customers
•9.5 Million visiting Vancouver
Market
Potential
Business
Mission
SWOT
Analysis
•$5.2 Billion Spending
Marketing
Strategy
Business
Analysis
Implementation
Customer Model Strategy
First Time Tourists
Veteran Travellers
Locals Looking to experience a
different side of the city
Business
Mission
SWOT
Analysis
Marketing
Strategy
Business
Analysis
Implementation
Bamboo Bike
Strength
Flexibility
Eco-Credentials
Business
Mission
SWOT
Analysis
Marketing
Strategy
Business
Analysis
Implementation
The Stanley
Business
Mission
SWOT
Analysis
Marketing
Strategy
Business
Analysis
Implementation
Olympic Glory & The Island
Business
Mission
SWOT
Analysis
Marketing
Strategy
Business
Analysis
Implementation
Price Strategy
ProfitOriented
Profit Maximization
Price: $100 / Person
Balance between market demand & Profit Margin
Business
Mission
SWOT
Analysis
Marketing
Strategy
Business
Analysis
Implementation
Key Messages to Market
Apex of adventure eco-tourism
Ties with the local community
A twist of culture & culinary
experience
Business
Mission
SWOT
Analysis
Marketing
Strategy
Business
Analysis
Implementation
Promotional Mix
Advertising:
Public
Relations
• Tee-shirt
• Website
• Brochure
• Radio Broadcast
• Street Presence
• Sponsorship
• Trial Video
Personal Selling
Sales Promotion
• Groupon.com
Business
Mission
SWOT
Analysis
Marketing
Strategy
• Travel & Cruise Ship
Agents
Business
Analysis
Implementation
Distribution Strategy
Bamboo
Bike
• Direct Channel
• Grass Frames
• Vancouver
Local
warehouse
Business
Mission
SWOT
Analysis
T-shirt
Bike Tour
• Industrial
Distributor
Channel
• IMAGEN Green
Promo Product
• Agent Channel
(Travel &
Cruise Agents)
• Non-traditional
Channel
(website &
Groupon)
Marketing
Strategy
Business
Analysis
Implementation
Revenue Projection
$600,000
$514,253
$500,000
$482,112
$449,971
$494,968
$514,253
$417,830
$400,000
$289,267
$300,000
$192,845
$200,000
$96,422
$100,000
$32,141
$1
Business
Mission
2
3
SWOT
Analysis
4
5
Marketing
Strategy
6
7
Business
Analysis
8
9
Implementation
10
Profit Projection
$200,000
$154,113
$144,184
$154,113
$137,566
$121,019
$150,000
$100,000
$104,471
$50,000
$38,283
$-
1
2
-$50,000
3
-$13,207
4
5
6
7
8
9
-$70,930
-$100,000
-$109,411
-$150,000
Business
Mission
SWOT
Analysis
Marketing
Strategy
Business
Analysis
Implementation
10
Business Analysis
Initial Capital Requirement:
$120,000
Additional Capital Injection Year 1
$110,000
Additional Capital Injection Year 2
$80,000
Additional Capital Injection Year 3
$15,000
Contribution Margin
$325,000
$321 (60%)
Over Ten Years:
Average Return on Asset (ROA)
22%
Net Present Value
15% Discount Rate
Business
Mission
SWOT
Analysis
> $3000
Marketing
Strategy
Business
Analysis
Implementation
N
D
J
F
M
A
M
J
J
A
Financing
Preparation
Develop Script
Hire & Training
Purchase
Locate & Renovate Facility
Marketing Projects
Travel & Cruise ship Agency
Online Campaign
Radio Advertising
Street Presence
Execution of Business Model
Control & Support
On-going Training
Business
Mission
SWOT
Analysis
Marketing
Strategy
Business
Analysis
Implementation
S
O
Invest in Raincity
Rides
Dedicated
Management Team
Exceptional Market
Potential and Excellent
Rate of Return
We are the future of
local eco-tourism!