Transcript MKT467VMGAgencyProjectDt04sx0x

History
• Vinyl Marketing Group was established in 2005 in Memphis,
Tennessee.
• Our founder, Austin Parker’s inspiration for the company’s
name came from looking through his father’s vinyl record
collection. He was reminded of his childhood when his father
bought these records brand new. In the mid 2000’s he saw the
vinyl record industry becoming popular again and this gave
him the motivation to make things that were once great, great
again. He took this idea beyond just music, realizing there
were many things that could be just as relevant today as they
used to be.
Size and Structure
• By 2011, we have expanded our offices to Seattle, Washington
and Syracuse, NY.
• Each office has around 15 employees, with a team of 5 usually
focusing on one account.
• Each member on an account has a specialization they bring to
the team such as market research, graphic design, etc.
• Vinyl Marketing Group focuses on small to mid-size businesses
located in suburban cities.
• When working for larger companies, we usually handle
regional accounts rather than national accounts.
Philosophy
• At the Vinyl Marketing Group, we see opportunity that others
do not. VMG’s marketing plan is based off the 3 R’s.
-Reimaging
-Refocusing
-Recharging
• We differentiate ourselves by taking businesses and products
that others may see as outdated and modernizing them for
today’s society. Our young staff is intelligent, motivated and
experienced in helping companies connect with their target
markets.
Client List
Key Personnel
• Greg Pasho – Agency Leader
Moravia, NY
- Greg is a senior at SUNY Oswego and
will be graduating with a degree in
marketing and minor in economics.
While at Oswego he has excelled
academically and held positions such as
T.A. for Mgt. 261 and President of IBSO.
He joined our team in 2011 and has
become the “Principle” leader for our
Syracuse offices. He has experience
working on accounts for various clients
such as South Shore Marina, SUNY
Oswego, and StubHub. He specializes in
market research and improving
customer service/satisfaction. In his
spare time you’ll most likely find him
out on the golf course or enjoying a
sporting event.
Key Personnel
• Arthur Katt – Strategic
Marketing Director
West Islip, NY
-Arthur Katt is currently a senior at
SUNY Oswego in pursuit of a B.A in
Marketing. He holds an A.A.S in
Marketing from Suffolk County
Community College. Currently also a
member of the Paintball Club at
Oswego and in charge of Public
Relations. Before moving to Oswego
he worked for Nike and help build
retail stores from the ground up.
Arthur has recently has done side
projects with Denial eSports and
United Way working on brand
marketing and sponsorship sales. He
joined VMG in 2011.
Key Personnel
• Ayana Rivera – Director of
Public Relations
Bronx, NY
-Ayana Rivera, a senior at SUNY Oswego
has a knack for juggling responsibilities.
Not only is she a marketing major and vice
president of the women’s rugby team, but
if you turn on WTOP, you can find her in
run-ons on that hit show “Two Girls, One
Desk.” How does one manage such a work
load? You would the summer would be
less stressful for Ayana, but the workload
seems to be consistent throughout the
year. Hailing from the Bronx, Ayana
managed to snag a marketing internship in
Manhattan, while also juggling a TA
position at a preschool in Westchester and
a babysitting job. During her internship,
Ayana was given the task of
promoting/advertising a dance company.
Ayana believes this will be the most useful
job in the future because it has helped her
gain more hands-on knowledge about
marketing. Ayana joined VMG in 2012.
Key Personnel
• Brendan WitherspoonCreative Director
Brendan Witherspoon is currently a Senior at SUNY
Oswego, he is expected to graduate in May 2014
with a bachelors of science in Marketing with a
minor Psychology. Previously Brendan earned an
A.A.S in Behavioral Sciences from Monroe
Community College in Rochester, New York.
Brendan has previously held positions as a sales
manager, event planner and advertising
executive at several hospitality management
companies throughout the country. In his spare
time Brendan enjoys riding his motorcycle,
listening to Johnny Cash and attending
Libertarian party sanctioned events, and yes,
Brendan Witherspoon is distantly related to
Reese Witherspoon, in case you were
wondering.
Case History
• Denial eSports
- Denial eSports was an established company in the eSports
world who lacked brand recognition along with a low
viewership following. They weren’t happy with the numbers
they were pulling in and that was a problem that needed to
be changed. We helped Denial eSports reimage their logo to
something more visually appealing, recognizable and
something that would stand out. We wanted to expand their
viewership and website visits so remodeling and creating a
fresh site was our goal. Since then we have opened 7 websites
under the Denial Network that averages over 3 million hits a
day! The Denial eSports brand has been on the rise since and
one of the most known companies in the community.
Case History
•
Ramada
- Hotels face their stiffest competition locally, because of the booming nature of the
hospitality industry; it is not uncommon to have five or more hotels in a small size city. In
order to get ahead of the competition it is essential for a hotel to advertise their offerings
frequently and to be constantly aware of the competition.
The Ramada in Jamestown New York was a hotel with a ball room, executive boardroom,
restaurant/bar and pool. Yet business was slow and on long-term downward trend. We
conducted market research and discovered that consumers were opting to use the hotels
right off of the thruway mainly for convenience and price.
After learning of this we responded by lowering the price. As well as advertising the
multiple offerings that the historical downtown hotel offered. Also, in order define the
hotel we developed partnerships with many of the local area attractions, such as the Lucy
Center.. Which set up a display in our lobby. By situating hotel apart from other hotels
more aggressively. We were successful in raising the revenue by 3-5% for several months.
Afterwards the hotel was achieving similar occupancy rates to the competition. We
attribute the hotels success to a deep analysis of the consumer base which led us to
ultimately make informed marketing decisions.
Case History
• D4squared
- D4squared is a newly established dance company based in
New York City. D4squared was looking for inventive ways to
promote/ advertise their newly formed company while
minimizing their cost. As a team of 5 college students from
around the area, we introduced social media as a way to
promote while continuous staying connecting with
customers. We also created flyers that both enhanced the
company's image but also was cost effective. With their newly
found marketing strategy, D4squared is making strides into
becoming one of NYC well known dance companies.
Case History
• South Shore Marina on Owasco Lake
- South Shore Marina was looking to reimage and refocus to draw
in customers. With the current economy hurting the boating
market, they needed another draw for customers. We helped
introduce a new food industry to the lake that would attract new
customers. We created a menu that would cater to typical
customers, advertisements for those heading out on the lake, and a
layout for the best set up to attract customers. The focus was to
keep old customers, while trying to draw in new frequent
customers from other parts of the lake. The success last summer, is
leading to the expansion of their food service, with a full pavilion in
front of the lake complete with tables to sit and eat.
Contact Us
• Greg Pasho – Agency Leader
[email protected]
315-406-0209
• Ayana Rivera – Director of
Public Relations
[email protected]
646-770-6196
• Arthur Katt – Strategic
Marketing Director
[email protected]
631-882-2736
• Brendan Witherspoon –
Creative Director
[email protected]
585-330-5497