Transcript SMS Marketing for Banking

Mobile Value Added Services
(MVAS)
▪ About WebSprix
▪ Bulk SMS Services
▪ Personalized SMS Services
Table of Contents
▪ SMS Marketing Services
▪ Voice Broadcasting Services
▪ Mobile Brand Activation
▪ Call Conferencing Services
▪ PBX & IVR Systems
▪ Benefits to Your Company
 WebSprix is a premier provider of Mobile Value Added Services (MVAS)
 Offer services ranging from basic bulk SMS to IVR Based complete business solutions
 MVAS business solutions include Bulk SMS, Voice Broadcasting, Call Conferencing,
SMS Marketing, IVR and SMS-Based Polling, …
 Services are reliable, robust and scalable designed to meet the modern day business
needs for companies of any size
 Licensed Virtual Internet Service Provider (vISP)
 Working in partnership with ethio telecom on a revenue-sharing agreement
Our Services
▪ Bulk SMS - SMS Broadcasting
▪ Personalized SMS – Template SMS
▪ SMS Marketing – Two-Way SMS
▪ Voice Broadcasting – Letting Your Business Talk
▪ Teleconferencing – Meeting in a Virtual Room
▪ PBX & IVR Solutions – Unified Communications
Bulk SMS Services
▪ Our bulk SMS service lets you send large quantities of SMS messages to individuals who have opted in to receive
information from your company with ease
▪ It allows you to substantially extend your sales, marketing, operations and internal communications
▪ You can add contacts via uploading a CSV file, or if you have few contacts, you can type them in manually
▪ Once you have added you contacts list and created groups, you can send your messages either from your PC or
from your personal mobile phone
▪ With enhanced software features, messages can be scheduled to be sent at specific times and/or days
▪ You can also send and receive text messages that exceed the maximum character length limit of a single SMS
message (160 characters)
▪ Our system allows you also to configure user accounts with different access rights to restrict access for users
and/or administrators to restrict them from only viewing text messages that they send
▪ Sending bulk SMS to hundreds or thousands of contacts is that convenient!
Bulk SMS Benefits
▪ Bulk SMS simply involves sending out large volumes of text messages at once.
▪ Bulk SMS is an important part of today’s business scenario in all sectors
▪ More established companies use SMS to drive sales and increase profit through various marketing
strategies and to spread information within and outside
▪ Bulk SMS is an innovative and cost-effective means of reaching a target group at a click of a button
▪ It saves you a lot of money and time that you would have wasted, putting a call through or wasting
precious time sending emails that will never cross the spam filters
▪ Many companies are rapidly adapting bulk SMS to keep in touch with their customers and affiliates
▪ The adoption of latest technologies by a company is directly related to the company’s brand image
What Kinds of Businesses Use Bulk SMS?
▪ Banks and Other Businesses that Provide Financial Services
▪ A bank may issue an advisory to all their clients that server maintenance is being
done, and online banking services will be temporarily affected.
▪ Retail Companies
▪ Supermarkets, bookstores, and other retail companies use bulk SMS to send alerts on
special events such a sale, promotions, and other marketing messages
▪ Cargo Distribution and Delivery Companies
▪ Bulk SMS are very useful to cargo distribution and delivery companies, particularly in
updating delivery schedules and tracking package movement
▪ Travel and Hospitality Sectors
▪ Airlines, passenger and cargo shipping companies, hotels, and restaurants can use
bulk SMS for reservations, promotions, and confirmations.
▪ Others
▪ Schools, churches, associations, event organizers, hospitals, clinics, etc.
Bulk SMS Features
▪ Web-based SMS portal
▪ Upload a CSV file of your contacts
▪ Send messages either from your PC or from your
personal mobile phone
▪ Support for long SMS messages (more than 160
characters)
▪ Schedule messages for specific date/time
▪ Configure user accounts with different access rights
▪ Retrieve your message history
Other Bulk SMS Features
 Fast Delivery to All Numbers Nationwide
 Manage Contacts in Specific Groups Online
 Simple Process: Login » Compose » Send
 Low Rates for High Volume SMS
 No Technical Skills Required!
 No Monthly Fees, No hidden Costs, No Monthly Commitment!
 Finally, the Convenience Factor
 Our customers have total control of when and to whom to send to from anywhere!
Personalized SMS (SMS Merges)
▪ Bulk SMS sends a general message to 10s, 100s, 1000s and millions of your contacts at a click
▪ As wonderful as it is for mass messaging, bulk SMS lacks personalization and ability to capture
unique details with respect to each recipient
▪ Our Bulk SMS software tool allows you to send fully personalized SMS messages so that you can
address your target audience directly in a unique and personal way
▪ As a business, you would want to make your message as relevant as possible to your customers,
to maximize your chances to attract their attention, and sending a personalized text message is a
great way to start
▪ You can create your SMS by merging different columns in you Excel sheet & upload different
contact lists for different campaigns
▪ The system shows you a preview your message before sending
▪ Example: If an insurance company wants to remind its customers about premium due date, it can
send personalized bulk SMS by mentioning the name of each recipient with his
premium amount due and payment due date.
Dear Ato Alemu, your premium of ETB 500.00 is due on 15th September, 2014.
▪ Personalize SMS messages for each recipient
▪ Saves you from having to type the same message
multiple times
Personalized SMS
▪ Templates can also contain an unlimited number
of merge fields
SMS Marketing
▪ Given the extraordinary penetration of mobile phones (currently, there are about 20 million
mobiles users in Ethiopia soon to grow to 56 million), it is not surprising that SMS would be an
impactful marketing medium
▪ SMS has become a tool for not only individual communications, but it is an exciting marketing tool
for businesses as well
▪ It is one of the newest and fastest growing types of marketing as it places promotions and updates
in the pockets of potential customers
▪ An SMS campaign is a more cost-effective alternative to traditional approaches, and is a
refreshing additional off-line marketing tool
▪ SMS messages can be replied to any place, any time and this can be done in seconds.
▪ They are also automatically stored, so may be referred to/used at a more appropriate time. Hence,
the medium offers greater ease of response than email
▪ SMS campaigns have higher response rates than other forms of communication as studies have
shown that 90% of text messages are read within 3 minutes
SMS Marketing
▪ Our SMS marketing platform allows you to quickly, easily, and economically implement mobile
campaigns to promote and advertise your products and services
▪ Mobile keywords are a great way to make your text message campaigns and mobile marketing strategy
as effective as possible
▪ Keywords are unique to your business, recognizable by your customers that let you interact with them
▪ Lead generation – You can set up a ‘keyword’ and advertise it anywhere and everywhere – posters,
TV, print adverts and on your website
▪ Anyone interested in your service and/or products will text your keyword(s) to 8845 and you will see
your potential customers’ database grow as the sender’s mobile number is stored in your contacts list.
▪ With a custom auto-reply message, your prospective customers will receive an important message- be
it advertisements, alerts, or information - when they join your list by texting your keyword.
▪ Using 2-way SMS, you will be able to get feedback from your customers like product preference,
customer satisfaction surveys.
WebSprix SMS
Marketing
▪ Easy & automated customer list building
▪ Reserve as many Keywords as you like with us
▪ Automatically grow your contact list with your
own "Text to Join" or “Call to Act” campaign
▪ Automatic opt-out option
SMS Code of Conduct
 The purpose of the Code of Conduct is to discourage the sending of intrusive and offensive
SMS and Voice Messages and to encourage the responsible use of our services as a
marketing and communications medium.
 The Customer shall not send Commercial SMS and/or Voice Messages to any Recipient
unless:
 the Recipient has provided the Customer with prior consent to send Commercial SMS
Messages; or
 the Recipient has a prior commercial relationship with the Customer and would
reasonably expect to receive Commercial SMS Messages from the Customer.
 The Customer with the help of WebSprix shall provide the Recipient with an “opt-out”
mechanism by which the Recipient can at any stage stop receiving further Commercial SMS
Messages from the sender
 The Customer may not use the Service for any of the following purposes or in any of the
following manners: Could infringe a law or regulation, could reasonably be regarded as
offensive to public morals, decency or sensibilities, etc.
SMS Gateway Services
 We can provide your business a hosted messaging platform to
add SMS capability to any of your systems or applications
 Our Application Programming Interface (API) provides the
communication link between your application and WebSprix’s
SMS Gateway for you to integrate our bulk SMS messaging
services into your applications
 Our HTTPS SMS API is automated, secure and easy for
sending SMS alerts from your back office applications
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Your can use our ready-made SMS scripts FREE available in
PHP & Java, if you don’t want to spend time and money writing
your own code
Voice Broadcasting Services
 This is the first of its kind service in Ethiopia and offers a mass communication platform which allows you to send
hundreds of phone calls instantly
 Through this feature, you can send a prerecorded message to thousands of phones from a targeted dialing list.
 It enables you to communicate with your customers in any language by calling their mobile/land phone numbers
anywhere in Ethiopia with a pre-recorded voice message through a fully automated Online System
 It's an easy and cost-effective way to reach more in less time.
 It's simple to setup and will add a personal touch to your communications
 Your customers or target audience will hear your voice message when they pick up their landline or mobile phones.
 It provides your business with a platform to execute voice marketing campaigns that drive traffic to your store or event
while increasing customer loyalty, retention, and satisfaction
 It is an amazing tool that gives you maximum leverage to save time, save money, and make more money
 Your target recipients can listen to the broadcast at any time by calling back the same number that called them!
Voice Broadcasting
Features
▪ Send a prerecorded message to thousands of phones from a
targeted dialing list
▪ Simple voice memo upload
▪ Direct broadcast from your personal phone
▪ Call back anytime to listen to your voice mail/broadcast
▪ Schedule multiple voice broadcasts and text messages into one
unified and automated campaign
▪ Conduct effective communication anywhere across the country
(even across the world)
▪ Schedule broadcasts for specific date/time
▪ Automatic re-dials
▪ Message tracking
Mobile Brand Activation
What is Brand Activation?
 Execution of SMS and Voice Broadcast marketing mix to the marketing process to build a longer term
emotional connection between the brand and the customer
 Research into the branding performance of SMS has shown that SMS marketing, on average:
 is 50% more successful at building brand awareness than TV
 is 130% more successful at building brand awareness than radio
 increases positive brand affinity by 18%, and in best results by 35%
 boosts consumers inclination to purchase by 36%
Conference Calling Services
 A conference call is when three or more people talk on the phone at the same time and is a way
for people to discuss business over the phone
 Whether you need to hold a meeting with individuals in your office building or across the country,
this service makes it possible without leaving the comfort of your own desk
 With our system, you will not need a computer or internet connection to attend the calls and
either a mobile or landline phone is the only appliance required
 You can initiate a conference call for your group with just a single SMS and whenever you want to
 Our automated system will notify you and others members of your group via SMS that you will
soon join a conference call
Conference Calling Services
 The system then calls you and other members of your group simultaneously and put everyone on
a conference bridge as they answer
 You as the host can moderate the conference with the active conference management console
 You can see the list of conference attendees that are dialed into the bridge
 You can put the conference on lecture mode muting all except the speaker
 You can also eject or kick conference attendees whenever you want
 You can dial out to other people to join the conference in progress
 You can optionally record the conference free for archiving purposes
Conference Calling
Features
▪ Initiate a conference call with just a single SMS
▪ Active conference management console
▪ Dial out to people to join your conference in progress
▪ Kick conference attendees
▪ Mute/unmute conference attendees
▪ Lock Conference
▪ Record the conference
Benefits of Conference Calls
A conference call eliminates the need for "face-to-face" meetings! And, by
communicating through teleconferencing, you no longer need to make multiple phone
calls to many people - just one quick call can complete the task!
Wasted time and money spent traveling is no longer an expenditure - one easy
conference call can accomplish the same results in a lot less time - and at a fraction of
the cost!
A conference call keeps your meetings focused. When conducting a conference call
you are following a planned agenda and you have the undivided attention of every
participant.
A conference call achieves more productive meetings! Because a conference call can
be organized so quickly, you'll conduct meetings on a much more regular basis.
Benefits of Conference Calls
A conference call enables fast brainstorming when immediate action is needed.
You can solve your problems instantly. A conference call is an indispensable "problemsolving" tool that is always readily available - right at your finger tips!
A conference call can help you make prudent decisions right away - to get the
ball rolling! When you need to address an urgent issue, a conference call is the most
sensible, cost-effective way to solve a problem.
A conference call significantly reduces the expense of costly telecommunications.
And finally, a conference call makes your life easier - use any phone, anywhere, at any
time!
PBX & IVR Solutions
▪ With our partners, we provide various leading-edge modular and scalable VoIP to PSTN
hardware telephony solutions for commercial installations of all sizes.
All PBX systems come with a wide array of
standard features including:
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Unlimited Extensions
Voicemail Boxes
Auto Attendants/IVRs
Voicemail
Call Recording
Softphone Integration
Smart Phone Integration
Call Forward on No Answer
Call Transfer
Call Waiting
Music On Hold
Benefits of Using Our Services
Benefits to Your Company
▪ Save time, money and resources without having to compromise on standards
of service
▪ Increase in customer satisfaction and retention
▪ Increase brand awareness and recognition
▪ Increase new customer signups
▪ Gain competitive advantage
▪ Create image of the modern managed company!
Q&A
Thank You!