Transcript Chapter Fundraising

Chapter Fundraising
Group Effort, Individual Responsibility
Matthew Nelson
National Assistant Treasurer
Overview
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Board Fundraising Responsibilities
Marketing Chapter Activities
Understanding Your Environment
Brainstorming Session
Board Fundraising
Responsibilities
• Who is responsible for chapter fundraising?
– CEB?
– Treasurer?
– Finance Chair?
EVERYBODY
Board Fundraising
Responsibilities
Only the Finance Chair should be making
commitments on behalf of the chapter
“Is it okay if I put you in contact with our
Finance Chair?”
Board Fundraising
Responsibilities
What happens when you don’t follow this
practice?
Board Fundraising
Responsibilities
• Ways to avoid this situation
– Disclosure: I worked for/know somebody who
works for ___
• Helps generate an initial point of contact for Finance
Chair
– Activity Tracker
• Helps board see the companies that the Finance Chair
is engaging
Understanding Your
Environment
• Every chapter’s dynamics are different
– Size
• Small
• Medium
• Large
– Level of chapter support from university
• Fully funded
• Some funding
• No support
Understanding Your
Environment
• Every chapter’s dynamics are different
– Fundraising rules
• Encouraged to connect with companies
• Not allowed to fundraise externally
Understanding Your
Environment
• Every chapter’s dynamics are different
– Fundraising rules
• Encouraged to connect with companies
• Not allowed to fundraise externally
Marketing Chapter Activities
Marketing Chapter Activities
• Business model can be a tough sell
– Some companies cant pay for food
– Hard to justify ROI for companies
Marketing Chapter Activities
Low attendance
Lack of quality
candidates
Marketing Chapter Activities
How do we make money???
Traditional fundraising
&
Creating value-added partnerships using both
existing and new programming/events
Marketing Chapter Activities
• Traditional Fundraising Examples
– Bake sale
– Car wash
– Sponsored theme part trips
– Work at sporting events
– Department travel funding
– Travel grants
– Matching funds campaign
– Appeal to family and friends
Marketing Chapter Activities
• Value Added Partnership Example
– XYZ Technologies produces sensors and
controls for the manufacturing and construction
industries
– Frequently recruit from your school
– Limited involvement with NSBE Chapter
– Considering inviting them to a General Body
Meeting
Marketing Chapter Activities
• Value Added Partnership Example
– Create a proposal for a report-writing competition
• Based on a new XYZ product offering
• Discusses potential applications in an untapped
market
• Presents growth opportunities and a plan to penetrate
the market
• Reports are presented at a GBM where XYZ gives a
presentation
• Winner receives $500 and a priority interview
• Chapter receives $500
Marketing Chapter Activities
• Value Added Partnership Example
– XYZ Company Benefits
• Free market analysis
• Opportunity to informally interview participants
• Branding of the competition to public and shareholders
Marketing Chapter Activities
• Value Added Partnership Example
– Chapter Benefits
• One less person to subsidize FRC and Convention
travel
• Potential long-term relationship with customer
• Paid for the chicken wings!
Marketing Chapter Activities
Three Keys for Value Added Partnerships
– Look for ways to restructure current activities
• Think in terms of programmatic elements
– Ask yourself “What value is the company getting
for supporting this program/event?”
– Think about creating relationships that last far
after you leave the chapter
Brainstorming Session
• Take 15 minutes to generate one restructured
program/event idea with chapter board
– 5 minutes for deciding on idea
– 10 minutes for planning of idea
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Finance Zone – Value Proposition of idea
Comm Zone – Marketing/branding of idea
Membership Zone – How to ensure high attendance
Admin Zone – How to fit idea into yearly schedule
Programs Zone – Measuring success of idea
Questions?
Matthew Nelson
National Assistant Treasurer Special Projects
[email protected]