Transcript Company Profile - MPower Consultancy

Company Profile
MPower Consultancy
• MPower is a real estate industry-focused business consultancy
company
• We are a one-stop shop for Business & Strategic Marketing Advisory
Services for Real Estate Developers
• We help our clients by offering turnkey solutions for all their
marketing needs – from project feasibility study to target customer
identification and from project launch planning to sales training
• We have unique proprietary service offerings including Estate Power –
a Real Estate Magazine, Real Estate TV show & Property Expo
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Snapshot of Our Services
Business
Advisory
Services
• Project Feasibility Report
Marketing
Advisory
Services
• Project Launch Strategy
• Project Launch Campaign
• Project Promotional Plan
• Media Planning & Buying
Sales Advisory
Services
• Sales Promotion Planning
• Sales Administration
• Sales Training
Mpower’s 4M Business Tool
Map
Measure
Methodise
Maximise
Need
Analysis
Market
Analysis
Marketing
Planning
Revenue
Maximisation
Strategy
Group Companies
Haardik Nayak
Wealth Management
o A 20-year old financial planning
and wealth advisory company
o With offices in Surat & Navsari
RE/MAX Property Clinic
o Regional Owner (South Gujarat) of
world’s largest real estate
franchise with presence in 90
countries with 90,000+ real estate
agents
o RE/MAX India has an agent
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network of 250+ people in India
CLICK HERE
Our Services
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Business Advisory Services
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Project Feasibility Report
• To assess viability /
sustainability of proposed real
estate project across segments
– including Residential,
Commercial or Retail
• Mpower’s Project Feasibility
Report covers comprehensive
market analysis, pricing trends,
customer identification &
needs, sales forecast &
financial viability of the project
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Marketing Advisory Services
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Project Launch Strategy
• Market Analysis
• Competitor Analysis
• Target Customer Analysis
– To identify key
customer profile
• Project Positioning & Identity
• Pricing Strategy & Sales
Forecasting
Project Launch Campaign
Advertising & Marketing
Campaign Planning
• Identify unique Project
Differentiator
• Creative Campaign Strategy
Project Launch Campaign
• Print & Outdoor: Brochure,
Advertisements, Hoardings,
etc.
• Films: Project 3D Walkthrough,
Product Demo Film,
Promotional Films, etc.
• Radio Campaign
• E-marketing (Website, Social
Media marketing, etc.)
Project Promotional Plan
• Project Promotional Plan
covers interesting events
& promotional activities
to generate customer
leads & site visits
Including Project Launch
Event, Theme-based
Events, CelebrityEvents, Mallpromotions, etc.
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Media Planning & Buying
Effective use of media
• Print (Newspaper, Magazine,
etc.),
• Outdoor
• TV
• Radio
• Mobile and Internet,
• & Media Innovations
Sales Planning Activities
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MPower’s Proprietary Tool
Capture. Manage. Analyze
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Sales Promotion Planning
• Lead Management
– Will help manage and
close leads
• With our proprietary Lead
Management System
“Sales Tracker”
Sales Administration
We help you manage Project
Site in the most efficient way
with our proprietary SOPs:
• Site Management Planning
– Mpower’s Realty Check
• Customer Visit Planning
MPower’s Realty Check
A 16-point Checklist for Sales Site Office
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Customer Reception & Waiting lounge
Seating Arrangement with well equipped office
Computer Table for Sales Staff
42” TV & Laptop for presentation
Conference table with 8 seat capacity
Pantry with refrigerator & Tea/Coffee machine
Sign Boards Hoardings
Internal Decoration with Project Images, Lay Out Plan
Display developer’s past project
Site Visit Forms
Booking forms & Brochure. Visiting Cards
Major highlight or Project theme to be displayed as Wall Clock or Poster Etc.
Magazine stand & news paper etc.
Vehicle or Driver for site visit
Training or Writing Board
Washroom should be clean
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Mpower’s Training Division
Mpower Academy’s
Customised Sales Training
Staff Training to handle sitevisits, sales calls and to
increase sales efficiency:
• Product / Project Training
– To effectively communicate
project benefits
• Soft Skills Training
– To manage the customers
well
Unique Offerings
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Estate Power –
A Real Estate Magazine
• Unique Monthly Magazine focusing on the growing Real Estate
Industry
• Engaging Format with Interesting Articles covering various aspects
of real estate industry – including Interviews by leading
personalities
• Leading industry experts as Writers / Contributors
• Representatives in 5 Cities across India, including Mumbai,
Ahmedabad, Surat, Delhi & Bangalore
Estate Power –
A Real Estate Magazine
Why Advertise with Estate Power:
• Unique opportunity to showcase your products / real estate
projects to potential customers & investors
• Subscribers include HNIs, Business Owners, CEOs, Senior Industry
Professional, Architects, Interior Designers, CAs, Doctors, Lawyers,
Government Officials, etc.
• More than 5,000 print subscribers in Gujarat and 10,000+ Digital
Subscribers
• Online Edition to reach out to wider audience, including NRIs
Estate Power –
A Real Estate Magazine
Introductory Advertising Rates per Issue:
(for minimum 3 inserts)
–
–
–
–
Full Page Inside
Back Cover Inside
Front Cover Inside
Back Cover
: Rs. 20,000
: Rs. 25,000
: Rs. 30,000
: Rs. 40,000
(Proposed issues - October 2014,
December 2014 & February 2015 issues)
Estate Power –
A Real Estate Magazine
Magazine Advertising Rates Per Issue:
(From April 2015 onward):
Full Page Inside
Front Cover Inside
Back Cover Inside
Back Cover
: Rs. 40,000 (for minimum 3 inserts)
Rs. 35,000 (for minimum 6 inserts)
Rs. 30,000 (for minimum 12 inserts)
: 30% more than Full Page Inside
: 50% more than Full Page Inside
: 100% more than Full Page Inside
Estate Power – Property Show
on Television
Upcoming Weekend Show on Television
A 22-minute show, Twice a Week
Covering Real Estate News, Feature on Developer,
Project Focus, Celebrity Home, Home Interior & Vastu Tips
Estate Power – Property Expo
Upcoming Event
A Unique 3-Day Property Exhibition
To be held in December 2014 at Ahmedabad & Surat
& in January / February 2015 at US, Canada, UK & Dubai
Our Clients
We work with leading real estate developers including:
•
IRIS – Sky Villas (the Most Luxurious Project in Valsad, designed by
Architect Hafeez Contractor)
•
B G Point – Commercial Property (Located on Valsad Highway)
•
Godrej Properties (For Ahmedabad Township Project)
•
Avadh (For Regalia - Navsari, Kimberley - Palsana & Utopia Club Surat)
•
Desai Developers Pvt Ltd (For Mangonese Vila – weekend home
project)
•
NJ Group
And many more…
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Our Team
Haardik Nayak
Kashyap Pandya
Sanjiv Desai
CEO
Director
Managing Editor
Over 20 years of experience in
Financial Planning, Wealth
Advisory & Real Estate Sales.
Owns South Gujarat Franchise of
REMAX & Founder of Haardik
Nayak Wealth Management &
MPower Consultancy.
An Engg+MBA with over 15
years of experience in Brand
Planning & Marketing
Communication at Mumbai.
Works exclusively with
Mpower & Estate Power for
Real Estate Industry Clients.
Over 22 years of experience
in Media & Publications.
Worked with Times of India
and Divya Bhaskar as
Regional Manager - Surat.
Works as Managing Editor of
Estate Power Magazine
Our Team
Vishal Dave
Vidhi Jain
Vikrant Mehta
Kushal Vyas
Business
Development
Executive
Assistant
Editor
Business
Development
Executive
Research
Analyst
Head Office: Ground Floor, ITC Tower, Majura Gate, Surat – 395001
Corporate Office: “Nayak Avenue”, Junathana, Navsari-396445
[email protected] I www.mpower.co.in