Transcript Trans-Media - WordPress.com

What IS Trans-Media?

Trans-media is the linking of a media
format (for instance, film) to another
media format (games, books, toys, bed
sheets, etc.) with the purpose of
generating more profit.
What are some early examples of
Transmedia?
Batman and Robin serial (1949)
 Superman serial (1949)
 Spiderman TV Series (1967)

Video Games as Transmedia

Video games have recently become an
essential method of transmedial method,
almost every action film, especially
those based on comic books or
containing zombies, have a related
video game. But what was the earliest
film-based video game? Any guesses?
Sorry...
Some ingenious, yet devious
transmedial marketing
Getting worse...
A VERY useful vehicle for
transmedial Marketing
What is a perfect example of
EXTREME transmedial succes?
Why is transmedia marketing SO
important?
Generates more revenue for the
company/franchise in question
 Promotes the media in property in
question to individuals who would not
otherwise know about it
 Did I mention money?

Are there negative aspects of
Transmedia?

The creation of a poorly thought out lowquality product simply to generate
revenue
In conclusion

Transmedia is essential to increase
viewership and marketability, but can
also have extremely negative effects.
Thank you