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1 Photocopiable/digital resources may only be copied by the purchasing institution on a single site and for their own use © ZigZag Education, 2015 Starter FICTION OR FACT? Watch the first 2:10 minutes from a documentary called The Real Jurassic Park (1993). It introduces the concept that DNA could be altered by combining DNA from a prehistoric mammal. https://www.youtube.com/watch?v=fIoac7LuOak (2:10) Is this science actually possible? 2 Starter FICTION OR FACT? Is this science actually possible? Scientists are currently experimenting with the process! http://www.telegraph.co.uk/news/science/sciencenews/11488404/Woolly-mammoth-could-roam-again-as-extinctDNA-merged-with-elephant.html 3 Jurassic Park – promotion and marketing In 1993, Universal put together a promotion and marketing campaign prior to the release of Jurassic Park, which involved contracts with more than 100 companies to sell more than 1,000 licensed products. Products included T-Shirts, sleeping bags, action figures, video games, watches, puzzles, skateboards, toothbrushes and stationery. 4 Jurassic Park – promotion and marketing During the first few weeks of the film’s release, key TV advertising spots involved McDonald’s promoting their ‘dino-sized’ fries, triple cheeseburgers and drinks in collectable dinosaur cups. The whole advertising campaign promised a huge income for Universal, as well as that from the box office. The campaign cost $63 million and the film grossed $1,029 million! The film’s budget was $65 million! 5 Jurassic Park – promotion and marketing Year of Release Budget Box Office Director Jurassic Park (1993) $65 million $1,029 million Stephen Spielberg Jurassic Park: The Lost World (1997) $73 million $618 million Stephen Spielberg Jurassic Park III (2001) $93 million $368 million Joe Johnston Jurassic World (2015) $150 million $1,561 million (3rd highest ever) Colin Trevorrow What can we tell from the box office figures? 6 Promotion and marketing campaign ACTIVITY How would you promote a film? • TV teaser trailer • TV trailer • Cinema trailer • TV spot (interviews on chat shows) • Print adverts (in film magazines, newspapers, general magazines) • Billboard adverts • Vehicle branding (ads on buses) • Dedicated website • Social networking sites such as Facebook, Twitter, Instagram 7 Promotion and marketing campaign for Jurassic World 2015 Investigate the promotion and marketing campaign for Jurassic World. Don’t forget to include the date and where it has been promoted! 8 Plenary Watch the official trailer for the film Jurassic World https://youtu.be/RFinNxS5KN4 What features of the film make the audience want to watch it? 9 Homework Plan a six-week promotion and marketing campaign for a new film called: Voyage to the Planet of the T-Rex 10