Transcript The Find Engine

Find Everything For Sale Locally
Own Your Local Market By Enabling Local
Businesses To Dominate the Web
Staff 25– Princeton, NJ – Tuxedo Park, NY Management
Andrew Wong, President, Founder, MBA/PMP. 14 years delivering digital
solutions, managing/executing 4MM marketing, 10 MM technology, and
15MM portfolio budgets.
Steve Coverdale, VP Operations, Partner, 5+ years of digital solutions and
client management experience, including working on start-ups providing
digital solutions and project management for clients.
Dora Marchel, Sr. Project Manager. 10 years of client service and
relationship management experience. Former Asst. VP at Merrill Lynch.
Managed internal portal development, branding and multi-channel training.
Jonathan Biggs, CTO. Innovative Mobile Development backed by 12+
years Fortune 500 Consulting and 25 years in delivering IT solutions.
Himanshu Goil, VP Architecture. Microsoft Software Development
paradigm for over a decade. Various technical roles from start-ups to fortune
500 firms like Microsoft. Founded own startup to perform software
development services globally.
myLink | www.myLinkApp.com
2
Microsoft Bing Beta Partnership
Structure Content For Search Engines
 The client will receive basic features of Bing Business Portal
(bing.com/businessportal) with enhanced functionalities focused
on the needs of the client and their market.
 The solution will be white labeled with the client’s branding and
site structure, have direct content feeds to major search engines,
marketing creation tools for small businesses, content migration
from existing systems, etc.
 Focus on collecting vast amount of business content: products,
services, events, specials, and jobs.
 Microsoft will subsidize the start up cost if the Letter of Intent
is signed during the beta period.
 Microsoft will gain the understanding of the needs and goals of
your business.
3
Businesses Are Looking To Invest In
Value Added Services
 $26.8bn: Amount Chicago businesses spent in 2010 on marketing and
advertising costs for their products and services.
 In 1970 businesses spent .9% on advertising. They now spend 9.4%!
Advertising is growing by a factor of 10.
search topics include: houses, vehicles,
94% of desired
entertainment, events, travel and dining
These do not exist in Google or Bing in a
searchable format.
92%

Local search is needed: 92% of consumers
disposable income will be spent within a 20-mile
radius of where they work and live.
myLink | www.myLinkApp.com Confidential
4
Local Information = Best Marketing
Search
97%
Look to web 1st for
information
73%
Use local business if the
information is available online
myLink | www.myLinkApp.com Confidential
The Solution
 Connect potential customers to the businesses they’re
looking for.
 Give the ability to find EVERY product and EVERY
service sold by local businesses. Help businesses
communicate what they are selling.
 Collect business content and allow users to search and find
products and services for sale locally, through any search
engine.
 Give businesses the ability to create marketing collateral,
mobile websites, and more in order to collect their content.
 White label solution to any group that promotes businesses
to quickly acquire data.
myLink | www.myLinkApp.com
6
What Our Product Does
For Business Owners:
•
Promotes every product and every
service they sell
•
Creates marketing collateral —
flyers, coupons, websites, mobile
websites
•
Makes businesses products and
services searchable online
For White Label Clients:
•
Provides a digital infrastructure that
allows Publishers, Member
Organizations, Chambers and
Destination Marketing Organizations
groups to promote their businesses
and advertisers
•
Monetizes digital content via intent
advertising
For Both:
Intent Advertising: When someone is actively looking for a product,
advertisers will pay a premium to get information about their products in front
of the shopper.
We leverage what the user is looking for to provide more relevant ads
that are sold based around vertical searches
myLink | www.myLinkApp.com
7
Value to User
Business
Owners
White Label
myLink | www.myLinkApp.com
Saving Time
Saving Money
Marketing
Ability to create
collateral in
seconds
Ability to create
collateral without
hiring a designer and
web developer saves
thousands
Can control marketing
effort from laptop in
minutes across all
mediums
Unique toolset
Increased revenues
Value added
benefits
Ability to create
marketing materials
unavailable elsewhere
Toolset creates new
revenue stream and
attracts new
businesses/advertisers
Platform differentiates
client from competitors,
retaining current
businesses and attracting
new ones
8
Your Platform to the Digital World
Website
Social Networks
News Portals
Local Media
Blogs
Email Marketing
Search Engines
Event Calendars
National Media
Document Sharing
RSS Feeds
Hyper Local
Coupon Sites
Web Media
Directories
Newspapers
Location Based
Bookmarks
Pictures
Periodicals
Get Marketing Done!
Increase Visibility
Save 14.75 hours
per month!
That means a
savings of $805!
100%
300%
Value to Your Businesses

Self-service digital platform,
Innovative technology allows
business to publish content in an
easy and efficient manner

Exposes, standardizes, and
advertises content:

Location, hours, accepted forms of
payment, services

Allows businesses to create instant
marketing materials (currently
creates 350k pieces daily)

Mobile Website, Regular Website,
coupons, QR codes, coupons,
flyers, group deals, business cards,
posters

Exposes Business to Consumer
through local search engines
11
Marketing Materials
12
Marketing Software – Adding Content
13
Business Applications
 Businesses can purchase
applications to enhance their
marketing materials. This
gives them further
opportunity to expand their
consumer reach and
customize their marketing
approach.
 You will receive a portion of
the profit whenever a
business purchases an
application!
14
Value Added Benefits
 Increase traffic from the significant amount of content (products,
services, events, jobs, deals, etc.) and the direct feeds to Search
Engines (Become Find Engine)
 Targeted advertising at increased rates via intent advertising
 The capacity to allow and encourage small business to easily manage
content with value added tools such as a mobile website, window
stickers, and marketing collateral
 Charge for enhanced listings and business tools
 Attract/Acquire businesses/advertisers and their content by having a
one of a kind tool
 Additional Revenue Stream
15
The Find Engine
16
Better Search Rankings
Driving Traffic to businesses
•
•
You have the aggregate
search engine ranking
of all their businesses.
Driving traffic to
businesses
Searching Pizza in
Hometown, USA might
not bring up Adam’s
Pizza, but it would bring
up Adam’s Pizza on
your find engine
Businesses
Find
Engine
Products
Services
17
Potential Charges to
Businesses
 Enhanced listing: $8/mo.
 Allows businesses to show richer, more detailed information
 Send to search: $1.99
 Businesses can send their content to Google, Yahoo, AOL, and other
search engine (Bing is free)
 Website: $50/month
 Business can create a website with up to 20 pages for free. Monthly
fee adds 50 additional pages to site Mobile website
 Online Marketing – SEO Google Page 1 Ranking $200/month
 Collateral creations: $1.99 per piece
 Creation of business cards, flyers, postcards, etc
.
18
Current Client Pipeline
myLink | www.myLinkApp.com
19
Implementation Process
 Estimated time required for successful implementation
 Phase 1: 1.5 hours, Design support and approval
 Phase 2: 3 hours Sales and design support
 Implementation Process
 Step 1: Temporary site layout and design — Needed:




Subdomain or other URL address
Step 2: Acquire and upload data — We upload content,
Monetization begins
Step 3: We will work with you and your members to acquire and
enter new content
Step 4: Launch and support
Step 5: Profit
20
Cost
 Setup $16,500* Licensing Fee $1,500/month*
Publishers / DMOs
 Setup $6,500* Licensing Fee $500/month* Chambers
 50% Revenue Share
 myLink will build and provide technical support.
 *The setup fee and licensing fee will be subsidized
indefinitely by Microsoft if the Letter of Intent is signed
by 5/31/12 or the end of the beta period.
21
The Next Step
 Signed agreement: One page agreement allows us to
move forward, begin detailed design.
 Design approval: Sign off on detailed design
 Acquire and upload data: We will take your current
business information and optimize it for the site
 Implementation: Find Engine is fully integrated and
launched
22