Transcript Sunrise International

Geo-Targeting
94%
62%
Of marketers stated that
personalisation and targeting
is critical to current and
future success of the digital
marketing campaign.
Marketers believe that
segmented Email & SMS
campaigns by location get 62%
more clicks thank non –
segmented email & SMS
campaigns.
Best Practices
Sunrise International, an immigration
consulting firm in Chandigarh, used our
LOCATE service advantage to reach out to
potential clientele who seek higher education
in Canada.
Locate helped Sunrise to precisely target their
target users by positioning adverts on relevant
facebook pages, bulk sms campaigns, display
advertising and bulk email campaigns.
ANALYTICS:
200,000 USERS TARGETED
12% UNIQUE USERS
500,000 IMPRESSIONS
47% CLICKS
12% CONVERSIONS
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Imagine a scenario….
You walk into Elante mall. At that very moment you receive an
SMS message – “Hi, Welcome to Elante Mall, avail 20% off on
your purchase at ZARA, 1st floor, Elante Mall. Hurry. Offer
open only for TODAY”.
This means that Zara has located you using your phones location
and sent you an offer via SMS. This is GEO TARGETING and this
is exactly what LOCATE does.
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Questions you need to ask
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Where is my customer located?
Where are my potential customers?
How do customers locate my store?
Where are my shops, banks, hangout joints etc located?
Where are my competitors located?
How do I reach my customers in a location?
What should I promote to my customer?
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Look no further, Locate has all the answers and
solutions
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What is Locate
• Locate is an internet marketing platform which enables marketers to reach
out to a niche and segmented audience & consumer based on location – City,
State, Country, Pin Code, Organisation, IP Addresses, ISP etc.
• Locate uses popular social communication media like – Social Networks, PPC
Advertisements & Mobile Marketing to cost effectively and efficiently
promote marketers’ products and services to target audiences.
• Locate enables marketers to locate a consumer and push specific offers
tailormade for the consumer’s location, preferences, age group, occupation
etc.
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Locate tools
• Geotargeting
• Geofencing
• Beaconing
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Benefits of GeoTagging
• Reach niche audiences based on
location.
• Increase campaign engagements.
• Tailor-made offerings based on
consumer location.
• Take advantage of timely events.
• Measurable results.
How do we GeoTarget
a consumer?
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GPS / LB Tracking
IP Tracking
Mobile SIM Tracking via Mobile Towers
Using digital & social analytics – Google, Facebook, Twitter,
LinkedIn etc.
• RFID
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Order your demo now !
Contact:
Prabhjot Jolly
Phone: 82880 95050
Email Id – [email protected]
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