Transcript Small Business Guide to Apprenticeships

Apprenticemakers LIVE
July 9th 2015
Mike Maynard
Napier
Freya Ward
Napier
Sophie Hardwick
Apprenticemakers
Background
The Holt Review: Key Area Recommendations
Communication
Raising awareness of the benefits of apprenticeships
Empowerment
SMEs to get the best from their training providers
Simplification
Ownership and responsibility for the apprenticeships programme and removing
barriers
What is Apprenticemakers?
• Knowledge sharing
• Peer to peer support
• Contact sharing
• Solving shared problems
• Highlighting success stories
• Championing of apprenticeships
Activities Include
• Searchable Directory of Members
• Apprenticemakers+ Online Training
• Groups and Forums
• Webinars
Resources Available
• Interactive journey
• Small Business Guide to Apprenticeships
Resources Available
• Case Studies
• Blog Articles
• Webinars
• Video playlist
The App
• Searchable Directory of Members
• Messaging
• Case Studies and Blog Articles
• Support Resources
Mike Maynard and Freya Ward
Napier Partnerships Ltd
Sophie Hardwick
Apprenticemakers
What is an apprenticeship?
An apprenticeship is a real job with training. It is a way for people of all ages
to earn while they learn. Hiring apprentices help businesses to grow their
own talent by developing a motivated, skilled and qualified workforce.
First stop for small businesses
First port of call for small business
The National Apprenticeship Service
have SME specialists to guide employers
through the process of recruiting an
apprentice
Telephone 08000 150 600
Or use go to gov.uk
All enquires dealt with 48 hours.
Finding a training provider
Contact the National Apprenticeship Service’s Small Business Team
08000 150 600
But also
- Check out the tool on gov.uk
- Do an online search yourself
- Ask your peers in the industry
- Contact people in the same sector/region on Apprenticemakers
- Ask on social media
Check out useful questions to ask a training provider in the Small Business
Guide!
Apprenticeship levels
2
• Intermediate Apprenticeship
• Entry level
• Equivalent to five GCSEs
3
• Advanced Apprenticeship
• Supervisory
• Equivalent to two A-levels
4,5,6,7
• Higher Apprenticeships
• Management, equivalent to Higher Education
• Equivalent to a HND,NHC, Foundation degree or degree
The job roles in marketing
MARKETING APPRENTICESHIPS
SOCIAL MEDIA & DIGITAL MARKETING
APPRENTICESHIPS
ADVERTISING & MARKETING
COMMUNICATIONS APPRENTICESHIPS
There are 2 types of marketing
apprenticeships.
This is an advanced level 3 apprenticeship in
social media and digital marketing. You
could train in roles like:
social media assistant
social media consultant
social media analyst
digital account assistant
digital marketing assistant
digital communications officer
community engagement officer
search engine optimisation assistant
acquisition assistant
email campaign assistant
online marketing coordinator
search marketing assistant
display marketing assistant
content marketing assistant
ecommerce assistant
mobile marketing assistant
website content manager
web design assistant
video marketing production assistant
These are higher levels 4-7 apprenticeship
You could train in roles like:
creatives
creative service
client service
advertising account executive
Intermediate level 2 apprenticeship
You could train in roles like:
•event management assistant
•junior marketing executive
•market researcher
Advanced level 3 apprenticeship
You could train in roles like:
•advertising account executive
•marketing assistant
•marketing co-ordinator
•marketing officer
•marketing manager
•market research executive
•PR officer
Apprenticeship costs
The job
16-18
19+ in their 1st year
Everyone else
£2.73
£2.73
Minimum wage for their age.
The training
Funding depends on your sector and the age of the apprentice:
• 16-18
100% of the cost
• 19-23
50% of the cost
• 24+
Just a contribution
Additional grants
You may get a £1,500 apprenticeship grant if:
- you have less than 50 employees
- your apprentice is aged 16 to 24
- You can claim support for up to 5 apprentices.
Recruitment
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Write a job description and person spec
Decide how much to pay
Advertise the vacancy with Apprenticeship Vacancies
Spread the word about your vacancy!
Shortlist suitable candidates
Prepare for the interview
Conduct interviews
Select and appoint the successful candidate
Create an Apprenticeship Agreement
Give feedback to unsuccessful candidates
Check out useful questions to ask a training provider in the Small Business
Guide!
Other things to consider
Work experience
Provide work experience to a young person as this could lead to an
apprenticeship
Traineeships
Lasts between 6 weeks and 6 months
At least 100 hours of work experience
Apprenticeship Training Agency (ATA)
Apprenticeship Training Agencies recruit, employ and arrange training for
apprentices on behalf of employers.
Useful sources of info
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Gov.uk has all of the official information on apprenticeships
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See the Apprenticemakers Useful Links page
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And the Small Business Guide to Apprenticeships
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And a google search for marketing apprenticeships – interesting
organisations like Creative Skillset, Creative Pioneers, Training Providers
in your area, other employers . . .
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Join Apprenticemakers and ask questions throughout the whole process
about training providers, recruitment, frameworks, funding, inducting
your apprentice, mentoring, and more.
Mike Maynard
Napier
Freya Ward
Napier
Sophie Hardwick
Apprenticemakers
Thank you
Apprenticemakers.org.uk
Twitter: @Apprenticemaker
Facebook: Apprenticemakers