Transcript SAT Marketing Course

Marketing for
Entrepreneurs
Presented by: Reese Harris
ree-source.com
2016
American Marketing Association
“Marketing is the activity, set of
institutions, and processes for
creating, communicating, and
delivering offerings that have value
for customers, clients, partners, and
society at large.”
Marketing Persuasion
Explosion of Possibilities
Two Marketing Types
Marketing Is…
Raise
Awareness
”The market is the market,
and the market will decide if
you are good enough to be
consumed.”
- Gary Vaynerchuk
Marketing Mountain
PROSPECT
CLIENT/
CUSTOMER
What Really Matters?
SALES!
Why Do So
Many Fail?
Marketing Key Attribute
Good = Need
Timing
Find The Need, Fill The Need
Essentials for Success
During
Before
After
SALES
Target Market Distribution
You
Farmers
Mkt
100’s
customers
You
Grocery
Store
3
customers
Your
Customer
“Avatar”
Brand Identity Guide
•
•
•
•
•
•
•
Logo – Design, Use and placement
Color Scheme
Font / Typestyles
Web Guidelines – CSS
Voice & Style
Social Media Policy
Target Audience
Be a Storyteller
Align Your
Brand To
Your Story
WHY?
HOW?
WHAT?
Storytelling Steps
Write your past, present, and future
story.
Develop a statement to sum up why
the company exists.
Write a story around that statement.
Jab, Jab, Jab, Right Hook
Elevator
Speech
Slide Deck Rule
10 – 20 – 30
Rule
Ten Slides You Need In A Pitch
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Title
Problem/Opportunity
Value Proposition
Underlying Magic
Business Model
Go To Marketing Plan
Competitive Analysis
Management Team
Financial Projections & Key Metrics
Current Status, Accomplishments to Date, Timeline,
Use of Funds
Your Website
URL Domain Name:
• Reflects what people are looking
for.
• Simple, yet descriptive
• Easy to remember!
www.MyFarmIs.Organic
Your Website
•Phase I – Brochure-style
•Phase II –
Enrollment/participation
Social Media + Other Inputs
LinkedIn
Email
Twitter
Voicemail
Blog
Posting
Incoming
Calls
Business
Facebook
Posts
Mail
Personal
Facebook
Messages
Personal
Facebook
Posts
Instagram
You
YouTube
Your Social Media
Follower Count Is
Irrelevant
What Matters
Most Is The
Attention, Not
The Numbers
Video Metrics
3 Levels of Video Strategy
•Explainer (Conversion)
https://vimeo.com/85287088
•Teaching
https://youtu.be/mGqWueWeZ8I?list=PLDTQLSdym9HgOyy98i1weU6nTNdSFqa0f
•Feelings
https://youtu.be/v_i3Lcjli84
7 Key Marketing Tools
Marketing Item:
Cost:
Business cards (incl. QR barcode to site)
$ 50 (Vista print or Moo.com)
URL & Webpage
URL = $10/yr, Site = $50/yr hosting
Phone with video camera
$60 per month
Gmail (Pop email, Contacts, docs, etc.)
Free
Elevator Speech
Free
Voicemail
Free
Mantra
Free
Best Business
Practices
For Entrepreneurs
Presented by: Reese Harris
ree-source.com
2016
Elements of Operations
Production
Vendors
Money &
Banking
Technical
Finance &
Accounting
Legal
Staff
Your
Company
Operations
Systems Thinking
Your
Business
You
Personal Productivity
“Next to knowing when to seize
an opportunity, the most
important thing in life is to
know when to forego an
opportunity.”
- Benjamin Disraeli
Personal Productivity
Success Goals
vs. To Do List
Personal Productivity
KILLERS:
•Multi-tasking
•Interrupt driven
•Addiction to struggle
Business Productivity
KILLERS:
•Unclear (not shared) focus
•Negative friction
•Weak system/accountability
•Not making money
Business Productivity
KILLERS:
•Spreading yourself too thin
•Starting too many projects
•Controlling & micromanaging
Business Productivity
Time Blocking
Recovery Time
Remodel Time
Results Time
Time Blocking
8:00
Mon
Tues
Wed
Thurs
Fri
Sat
Sun
Results
Remodel
Results
Recovery
Results
Remodel
Recovery
9:00
10:00
11:00
Results
12:00
1:00
Remodel
Recovery
Recovery
2:00
3:00
Results
Results
Recovery
Results
4:00
5:00
6:00
Results
Recovery
Remodel
Recovery
Employees
Your first hire?
Attributes of Great Employees
• Motivation
• Capacity
• Knowledge
• Experience
Steps To Success
Significance
Success
Innovation
Stability
Expansion
Survival
Complexity
Manage Cash
Systems
Your Team