Transcript Utilities

Eagle Challenge

Google Classroom

Assignment (form)
UTILITY
Utility refers to the VALUE or USEFULNESS of a product or
service
Types of
Utility
 FORM
 Changing
raw materials or putting
parts together to make them more
useful.
Trees ….. Pencils, paper
 Flour, sugar, butter … Bread

Place
Utility
 Having
a
product
WHERE
customers can
buy it

Stores,
Catalogs,
Internet
 Time
Utility
 Having
a product
available at a certain
time of year or a
convenient time of day.



Shopping / Banking hours
Toys at Christmas
School supplies in August
 Possession
Utility
 The
exchange of a product
for some monetary value

Cash, Debit, Credit, Check,
Financing plans etc.
 Adds value to the product. Without
options, some customers could not buy.
 Information
Utility
 Communication
with the
consumer

Encourages sales through special offers, signs,
ads, labels, manuals etc.
Fundamentals of Marketing
Businesses must satisfy
customers’ needs and
wants in order to make a
profit
….right products at the right price at the right
time and in the right place….

CUSTOMERS:


They BUY the
products
CONSUMERS:

They actually USE the
product

SONY…..Sony’s
customers are the retail
stores that sell Sony
products. The
consumers buy Sony
products from the
retailer.
What is a market?

All potential customers
who have the ability and
willingness to buy a
product

Video Game Market would
be all people who purchase
video games
Target market…
A very specific group of
people that a business wants to
reach.
Customer profiles….

Information about where and how a
person lives and what he/she wants and
needs.
Age, Income level, Occupation
 Ethnic groups – culture, history



Hispanic’s consider music a major part of their culture
70% are Roman Catholic
Marketing mix
“4 p’s of marketing”

Product

Price

Place

Promotion