Transcript AGM Report 2010 - St.. - Wheelchair Basketball Canada

2010 Annual General Meeting
Domestic Portfolio Update
Previous Updates
• LTAD
• NCCP
Current Status
• BTG
• SPF
• Events
Canada Games
CWBL Open
Nationals
Recent Happenings
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Domestic Committee
Technical Packages
Classification Procedures
Women’s Summit
Database
CPC Club list
School Program Kit
0.5
To Do...
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Database
CWBL Rosters & Schedules
Mini & Junior events
Assistance for the “newbie”
High Performance
Portfolio Update
HP Staff
• Since the last AGM:
Paul Zachau – HP Director
Stephen Bialowas – Junior Men Head
Coach, C for P Coordinator
Michael Broughton – Espoir Women
Head Coach (1/2 time)
Christina Swett – HP Coordinator
Centres for Performance and
Regional Training Centres
Centres for Performance – Teaching
- Coordinated by Stephen Bialowas
- Basic curriculum in place
Regional Training Centres – Training
- Quality daily training is key
- Curriculum prepared on a monthly basis by Sr.
NT coaches
WBC / University Program
Purpose
To produce athletes (male and female) who are
capable of making a positive impact on the
Canadian National Team programs.
- Quality daily training
- More quality competitive opportunities
2011 / 2012 Focus
Senior Men
Selection Camp (Jan 2011 – Toronto)
Paralympic Cup
Spitfire + Training
Para-panamerican Games (Quals for London)
Establishing “Futures” program
2011 / 2012 Focus
Senior Women
Selection Camp (Jan 2011 – Winnipeg)
Paralympic Cup
Spitfire + Training
Para-panamerican Games (Quals for London)
2011 / 2012 Focus
Junior Men
Talent Identification leading to 2013
Better, more frequent training opportunities
Playing opportunities with Futures and Seniors
2011 / 2012 Focus
Espoir Women
Selection Camp (in conjunction with Sr Women)
Combined training and competition opportunities
with Sr Women
Artland Open (Germany – June)
U25 World Championships (Brock University)
2010 Marketing
And Communications
Report
Marketing and communications
Major Goals
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2.
3.
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Define and implement brand
Raise awareness and enhance visibility
Expand core audience
Enhance existing partnerships & create new ones
Advocate to actively enhance role & influence
Marketing and communications
1. Brand Implementation
• 2010 Notable Accomplishments
• Increased collateral
• consistency
• key messages
•Current Projects & Future Plans
• surveys (brand reaction / awareness)
• crisis management policy
Marketing and communications
2. Awareness/Visibility & 3. Audience
• Website
• Social Media
• Newsletter
• Media Relations
•Other
Marketing and communications
Website
• 2010 Notable Accomplishments
• Benchmarks and analytics
• Increased French content
• Increased Multimedia/Streaming
• Improved functionality
• Current Projects & Future Plans
• homepage
• Stats
• functionality
• resolve technical issues
Marketing and communications
Website
Goals
• Provide general info about WBC
• Communicate news in timely manner
• promote NT athletes and events
• Promote domestic athletes and events
• Introduce newcomers /
encourage them to get involved
• Communicate with internal audiences
• Offer fans a variety of new contact /
maintain interest
• Create a positive image about sport
Marketing and communications
Website
Quickstats
1 year period
(Oct 09 – Sep 10)
Marketing and communications
Visitors
40000
35390
35000
Website
Growth
30000
25000
22664
19310
20000
2010
2009
15697
15000
8654
10000
8868
5000
0
Visits
New Visits
Unique Visitors
Marketing and communications
Pageviews
250,000
Website
Pageviews
227,568
191,103
200,000
170,674
150,000
2010
111,477
2009
100,000
50,000
0
Actual Pageviews
Projected Pageviews
Marketing and communications
Social
Media
• 2010 Notable Accomplishments
• Increased social media content
• Increased social media audience
• Better interconnectivity
• 4000 visitors directed to website in 2010
• Current Projects & Future Plans
• Develop social media policy/guidelines
• Explore opportunities to grow audience
• Explore incentives for sponsors
• Alumni program
Marketing and communications
Social
Media
October, 2010
September, 2010
August, 2010
July, 2010
June, 2010
May, 2010
April, 2010
March, 2010
February, 2010
January, 2010
December, 2009
November, 2009
October, 2009
date
538
FACEBOOK
503
486
482
fans increase by month
444
416
366
325
302
278
267
151
141
0
Marketing and communications
Facebook Fans
increasing by month
600
Social
Media
500
400
300
200
100
0
Marketing and communications
TWITTER
follower increase by month
Social
Media
October, 2010
143
September, 2010
119
August, 2010
94
July, 2010
91
June, 2010
89
May, 2010
41
April, 2010
38
March, 2010
24
February, 2010
15
January, 2010
7
December, 2009
November, 2009
5
0
Marketing and communications
Twitter followers
increasing by month
160
Social
Media
140
120
100
80
60
40
20
0
Marketing and communications
• 2010 Notable Accomplishments
• Sample 2010 newsletter opened by
46% or recipients compared to
industry average of 18.2%
• Sample 2010 newsletter directed 459
visits to website (rep. 14% of referalls
- 2nd only to Google at %33)
Newsletter
• Current Projects & Future Plans
• Explore opportunities: audience + promo
•Increase interconnectivity
• Incentives for sponsors
Marketing and communications
Tip-Off newsletter subcribers
300
250
200
150
100
50
0
Series1
Marketing and communications
Media
Relations
• 2010 Notable Accomplishments
• Increased media attention
• Targeted press releases
• Access to info for media
• Better interconnectivity
• Current Projects & Future Plans
• Daily media notes – major events
• liaising
Marketing and communications
Media Attention
2010
110
2009
37
2008
41
0
20
40
60
80
# Published Articles - Google Analytics
100
120
Marketing and communications
Media Requests
2010
61
2009
39
2008
70
0
10
20
30
40
50
60
"Number of Media Requests for Interviews, Photos, etc."
70
80
Marketing and communications
• National Team Statistics
Other
• Promotional Videos
• general promo
• introductory
• event specific (U25)
• athlete profiles
Marketing and communications
4 – Expand Partnerships
• 2010 Notable Accomplishments
• 2010 NBA Jam Session Calgary
• Greater collaboration with CPC, Raptors
Canada Basketball, etc.
• Current Projects & Future Plans
• Obtain expertise
• Sponsorship package
• Long term hosting strategy (U25, 2014…)
Marketing and communications
4 – Advocacy
• 2010 Notable Accomplishments
• 2010 NBA Jam Session Calgary
• CPC Tim Frick Coaching Excellence Award.
• Current Projects & Future Plans
• Initialize Alumni Program
• Mentorship Program (U25)
2010 Annual General Meeting