Transcript Slide 1

EmpowHER Overview and Recommendation:
For Make Today Matter
November 19, 2010
Our Understanding of Make Today Matter
Target Market
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Consumers interested in life skills and relationship development
Marketing Initiatives
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Brand awareness: both Make Today Matter and Brook Noel
Community engagement
Direct marketing to consumers
E-Course registrations
Book sales
Current Marketing
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Community newsletter
Social media - Facebook
Needs
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Increase online traffic
Drive product awareness
Listen, learn customer needs
Influence buying decisions
Drive revenue
Why EmpowHER
 Health Media Company for Women
o Top 6 Women’s Health & Wellness; Top 35 Women’s; Top
3,500 of all websites
 For HER
o Women from 20’s to 70’s
o Existing health conditions; interest in prevention/wellness
o Chief Health and Wellness Officers: decision-makers for the
family
o Active healthcare consumers
 For Health Care Marketers
o Best-in-class online marketing and communications
solution
o Brand-safe, neutral, credible environment for educational
content, promotion and smart social media
o Access to HER
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© 2010 EmpowHER – Company Confidential
Solution: Make Today Matter
Profile Page
Better Content – More Prospects – Less Money
reach
Make Today Matter Profile Page
Overview
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Entry level presence on EmpowHER
Value
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Building brand awareness
Community engagement and direct
marketing to consumers
Details
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Overview of Make Today Matter
programs, courses and products
available to purchase
Contact information and call to action
Client content is optimized for organic
search pickup
Brooke Noel biography page
Price: $1,895 annually
Additional feature options: ($395 each)
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Facebook link
“Buy Now” Button
Search Engine Optimization
Poll or Survey
Solution: Make Today Matter
Provider Educations Center
Better Content – More Prospects – Less Money
reach
Patient Education Centers
Overview
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Custom patient education center microsite within EmpowHER site
Value
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Superior online promotion: affordable,
results-focused, measurable
Content integration and increased
exposure improves patient outreach
Details
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Client contributes and publishes
educational articles on EmpowHER
Content is integrated within relevant
EmpowHER sections and within education
center
Client content is optimized for organic
search pickup
Monthly reporting: page views to client’s
original content and organic search
presence results
Patient Education Centers
Details-Include:
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Company overview
Contact information & web links
Biography pages for Brook Noel, and any
moderators/lass teachers whom you
would want to highlight
Consumer stories (HERStories)
Content gallery
Publish as many text articles as desired
Ad Displays: 728x90, 300x250 and
160x600
Guaranteed Unique Visitors: 2,000/month
Pricing
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6 Months = $1,500 per month
12 Months = $1,300 per month
Next Steps
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Identify solution that best meets the needs for Make Today Matter
Complete Agreement and Insertion Order
Define Implementation Plan and Timelines
Launch
Contact Information:
Marissa Kline
[email protected]
480.619.2210
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© 2010 EmpowHER – Company Confidential