Transcript Assetlink OnDemand

Marketing Operations
Management
The Science of Marketing
Marketing Operations Management – The Science of Marketing
Assetlink Confidential
Assetlink Background
Mission: Enable Global 2000 companies to
Achieve Marketing Efficiencies
Improve Marketing Effectiveness and ROI
Communicate Business Impact of Marketing
Marketing Operations Management (MOM) is an enterprise
software solution for managing:
Marketing Strategy & Planning, Budgeting & Procurement
Project Management related to Product Launch & Packaging,
Advertising & Direct Mail Campaigns, Sponsorships & Events
Digital Asset Management – Brands, Collateral, Market Intelligence
Marketing Analytics – Efficiency and Effectiveness Tracking
Assetlink MOM is deployed at 30+ Global 2000 enterprises
Assetlink has operations and customers in Europe, North
America and Asia Pacific (including Australia)
Assetlink is 7 years old, privately held and profitable
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Full Service Offering
Business Consulting Services
Marketing Performance Measurement Framework
Marketing Process Reengineering
Implementation Services
Project Management for AL MOM solution deployment
Training
Software Customization and Enterprise System Integration
IT / Hosting Services
Software Installation & Performance Tuning
On-line Hosting
Application Administration
Marketing Operations Services
Global Artwork Management
Brand Guidelines Site Management
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Marketing Challenges & Solutions
How EFFICIENT is my marketing execution?
Who cares: Directors of Marketing Services functions
Solutions: Digital Asset Management (DAM) + Workflow
Management + Procurement
How EFFECTIVE is my marketing?
Who cares: VP of Marketing / Chief Marketing Officer
Solutions: Strategy + Planning + Budget Mgmt + Procurement +
Workflow + DAM
What is the BUSINESS IMPACT of marketing?
Who cares: Everyone! (CEO, CFO, COO, CMO, CIO, VP of Sales, VP
of Customer Support, …)
Solutions: MRM + Marketing Functions-specific Solutions + Brand
Mgmt + Marketing Analytics + Integration with ERP, CRM & SCM
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Opportunity for Improvements
Faster Time to Market
Approvals cycle reduced from 14 weeks to 2 weeks -Bristol-Myers Squibb
Reduction of Packaging Process cycle time
From 16 weeks to 4 weeks - Novartis/Syngenta
Agency fee reductions
$1.3M agency fee reductions at Winterthur
25% Productivity gain at Clorox
Reuse of existing assets
$200K per brand per year – Nestlé
Global Ad consolidation reduces Ad costs by 10%
$1.8M at Winterthur
Reduction of Brand Identity distribution costs and strengthening of
Brand Value
$200K per year per brand - Novartis/Syngenta, Mibelle
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Marketing Operations Management
Objectives
Strategy
Plans & Budgets
Track Results
Reports
Dashboards
Triggers
Assetlink
MOM
Marketing Workflow
Orders & Bids
Expense Tracking
Search & Retrieve
Customize
Publish & Distribute
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Assetlink MOM
OnDemand
Marketing Operations Management – The Science of Marketing
Assetlink Confidential
Barriers to adopting Marketing Efficiency
Solutions
COST: Solution acquisition cost ranges from $50K to $150K
for a basic enterprise DAM and Workflow solution
COMPLEXITY: Most corporate needs are very simple
(organize, search and retrieve, simple workflows) but the
vendors are pushing very complex and expensive solutions
ROI: Higher costs and complexities have prevented
businesses from widespread adoption and achieving returns
on investments
IT INFRASTRUCTURE: Companies are afraid that access to
high-resolution files will overwhelm the available network
capacity
SECURITY: DAM & Workflow solutions require access by
hundreds of third parties. Most companies do not allow easy
access by external users
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Overcoming the Barriers
Introducing …
ASSETLINK OnDemand
… an enterprise DAM, collaboration and workflow automation
solution used by Global 5000 brand and market leaders
… no investment in hardware or software, no impact on
corporate networks, no worries about data backup and no
long term commitment
… as little as £29 per user per month
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In 3 Flavors
Assetlink
OnDemand
Workflow Edition
Assetlink
OnDemand
Enterprise Edition
Standard Edition+
Workflow Edition+
Digital Asset
Manager
Workflow
Manager
Marketing
Scorecard
Approvals
Manager
Artwork
Producer
Strategic
Planner
Site Builder
Budget Manager
Operational
Planner
Assetlink
OnDemand
Standard Edition
Marketing Portal
Marketing
Knowlegde Mgr.
£ 29.00
Per User/Month
Included:
Storage:
1 GB Per User
£ 59.00
Per User/Month
Included:
Storage:
1 GB per User
4 Hours Training
4 Hours Training
Marketing Operations Management – The Science of Marketing
£ 89.00
Per User/Month
Included:
Storage:
2 GB per User
8 Hours Training
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Assetlink MOM
OnDemand
Standard Edition
Marketing Operations Management – The Science of Marketing
Assetlink Confidential
Marketing Portal
Single point of access to all
the marketing content,
notifications, triggers,
discussions and sites
Marketing Dashboard
Configurable, “filtered”
access to the relevant content
to each user
User-personalized access to
all the relevant content
Multi-page layout for easy
and logical organization of
information
Easy integration with Web
Services for accessing third
party content
Powerful medium to
broadcast messages to all
users
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Digital Asset Manager
User-defined hierarchical
content organization for easy
navigation
User-defined meta-data /
business information for
easy search and retrieval
Support for all media types
(vector and raster graphics,
video, audio, HTML, Office
documents, …)
Automatic thumbnail
generation
On-demand format
conversions
E-mail distribution and
automatic delivery to FTP
sites
Powerful version
management
Usage reports and ROI
calculations
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Approvals Manager
Online review and approvals
of office documents and
creative designs
Supports sequential and
simultaneous routing
Individual instructions for
each reviewer
Automated consolidation of
comments from all
reviewers
Support for multiple
revisions and review cycles
Automated notification on
delay or completion
Supports Acrobat PDF, Word
and Excel documents
Strong reporting capability
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Site Builder
Build brand identity sites and
communities, product sites
for sales and customer
support
Enable sophisticated
navigation without any
knowledge of HTML or
Internet technologies
Tightly integrate access to
digital assets
Set up search wizards to lead
users to appropriate
information
Support updates by multiple
authors
Enable 2-way interaction by
integrating discussion forums
Set up authentication through
login or enable anonymous
access
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Marketing Knowledge Manager
Build discussion forums for
user communities
Build customer service and
sales support forums and
FAQs
Conduct polls and surveys
Control access to forums and
topics
Involve users by inviting
them to participate in
discussion topics
Attach documents in
responses to topics
Use it stand-alone or in tight
integrated with DAM,
Marketing Portal and Site
Builder
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Assetlink MOM
OnDemand
Workflow Edition
Marketing Operations Management – The Science of Marketing
Assetlink Confidential
Workflow Manager
Building of company
specific workflows for
marketing projects
System based rescheduling and ad-hoc
completion of activities
Online Review and
Approvals of office
documents, design layouts
and artworks
Interactive online
execution of activities
Automated asset archiving
at end of process
Detailed, user based
reporting and project
controlling functionality
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Artwork Producer
Template based customization
of print ads, collateral &
packaging
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Budget Manager
Plan and manage marketing
budgets
Track achievement of
objectives and results
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Assetlink MOM
OnDemand
Enterprise Edition
Marketing Operations Management – The Science of Marketing
Assetlink Confidential
Marketing Scorecard
Translate marketing strategy
into objectives (Marketing
Performance Indicators)
Controlling – Track
achievement of objectives
(KPI’s)
Marketing analytics
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Strategic Planner
Develop online marketing
strategy
Communicate strategy with
marketing community
Compare and manage
strategies
Marketing analytics
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Operational Planner
Translate marketing strategy
into objectives (Marketing
Performance Indicators)
Develop online marketing plan
with activities, media plan,
target groups, segments,
expected results, etc.
Controlling (Budget, Plan,
Committed, Spends, Available)
Plan and communicate
business impact of marketing
activities
Marketing analytics
(marketing effectiveness, ROI,
efficiency, business impact)
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Summary
Comprehensive and proven solution for marketing operations
management
Knowledge of your industries best practices
Tailored to your industry
No investments, no minimal number of users or contract
duration
Turn-key solution with fast implementation cycle
Providing of interfaces to other systems (ERP, SCM, CRM,
eCommerce, Web)
Documented case studies that show benefits and ROI
7 year successful track record
Global operations
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