Transcript Global Golf Marketing, Systems - golf course business consultant

Leadership in Golf Marketing
Our Enterprise Companies
A wholly owned subsidiary of
Leadership in Golf Marketing
Global Golf Marketing Systems
A wholly owned subsidiary of
Global Golf Marketing Systems
Changing the Face of Golf
Marketing
Global Golf Marketing Systems
Introduction
A Wholly owned subsidiary of GolfLinc Holdings, Inc.
Global Golf Marketing Systems’ mission is to provide leading
edge database marketing products and services for ALL golf
related companies.
GGMS’ will dramatically improve existing customer insights,
segmentation targeting, global prospect identification and
management, market potential and projection optimization
and key customer relationship marketing.
GGMS will offer a totally new and dynamic paradigm in how
golf related businesses manage customers, prospects and
markets for:
GolfLinc Holdings’ subsidiary companies &
alliance partners
The 32,000 other businesses that serve the
golf industry and its customers
Database Market Rollout
Global Golf Marketing Systems
YEAR 1
GolfLinc Holdings
Support & expand
subsidiary companies’
strategies marketing
goals
Build golf database of
1-10 million U.S.
golfers
Purchase additional
golfers’ media,
electronic filings, lists
and enhancement
data; then matching
and appending
Develop ideal
customer profiles,
targeting and
management models
YEAR 2
YEAR 3
All U.S. Golfers
Expansion of
database to all U.S.
golfers from 6-20
million golfers
Development of U.S.
golf industry
marketing mix and
optimization model
for all subsidiary
companies
Create dozens of new
Hi tech marketing
products, services,
data support tools,
portals, industry
insights for Golf
Industry
YEAR 4
Global Golfers
Build global
database golfers of
20-60 million golfers
Focus on Australia,
New Zealand,
Canada, Japan,
Taiwan, Thailand,
Korea & Europe
Begin Gartner Group
style research
reporting to the Golf
Industry
Become the Gartner
Group for the global
golf world
Other Sport Venues
The Global Golf
Marketing Systems’
model is extendable
and extensible to
other sports venues.
Professional and
Collegiate Athletics,
Ticketing,
Performing Arts,
Hospitality, Cruise
Lines, etc.
Opportunities for
subsidiary
companies to
service these
industries will
emerge
Global Golf Populations
Concentrated in a Few Countries
Canada
5,200,000
Europe
3,500,000
United States
26,427,000
The top six countries represent
93+% of all the golfers
in the world.
Japan
20,000,000
Korea
3,500,000
Taiwan
1,500,000
Thailand
1,500,000
Australia 1,433,,000
New Zealand 150,,000
Database Marketing Provides
A Clearer View of Ideal Customers
By better understanding the multiple
characteristics of the ideal customer for
each of our business offerings, we can:
Provide pin-pointed & relevant offerings to our customers
and to prospects who have similar characteristics to our
ideal customer
Make fewer offers with greater success rates than ever
before possible
Save costs on thousands of mailings that would never
result in a sale
Earn the respect of our customers and prospects by
providing relevant offerings that meet their specific
personal needs & life stages
Develop new products and services offerings based
upon exclusive insights from our proprietary TOTAL
GOLFERS KNOWLEDGEBASE®©, deep analytical tools and
equally proprietary GGMS models and market algortihms
Traditional Golf Marketing
Purchased Lists by Proximity
Expensive & Not Very Effective
+
+
Golf Club
Traditional Golf Marketing
Purchased Lists by zip code
Expensive & Marginally Effective
+
Traditional Golf Marketing
Purchased Lists by Household Income
More Expensive & No Assurance
Individual is Even a Golfer
+
Today’s Database Marketing Capabilities
Pin-point Your Best Prospects & Customers
Qualified Individuals, Households
and even Businesses
with a known propensity
to Buy Golf Products & Services
+
Global Golf Marketing Systems
Transforming Data into Actionable Knowledge & Profits
PROFITS
KNOWLEDGE results when information becomes so
compelling that the user begins to see current or future
trends/projections that correlate to specific profit
opportunities at the speed of thought
INFORMATION is evolved from data when the collection
of data begins to offer multiple views that tell a story of
markets, customers or industries
DATA is a record of the moment. For example, a
customer name, phone, age and address are data
Global Golf Marketing Systems
Maintaining Data Quality
60% of U.S. residential listing change every year
44 million move
4.7 million marriages
1.5 million families with their first baby
2 million 1st time home buyers
1.9 million divorces
1.4 million retirements
2.4 million die
2% of an enterprise’s customer records become
obsolete each month
Global Golf Marketing Systems
Know Your Customer & Relationships
SSN
Name
Address
City
State
450701753
MOREHEAD PROPERTIES
PO BOX 2614
CARROLLTON
GA
450701753
DR. M. D. MOREHEAD
PO BOX 2614
CARROLLTON
GA
450701753
DR. M. D. MOREHEAD
PO BOX 2614
CARROLLTON
GA
450701753
MITT MOREHEAD
PO BOX 2614
CARROLLTON
GA
450701753
MITT MOREHEAD
PO BOX 2614
CARROLLTON
GA
450701753
MITT MOREHEAD
PO BOX 2614
CARROLLTON
GA
450701753
MITT MOREHEAD
PO BOX 2614
CARROLLTON
GA
524961314
SUNSET INVESTMENT PRO
PO BOX 2614
CARROLLTON
GA
524961314
TANYA MOREHEAD
PO BOX 2614
CARROLLTON
GA
524961314
TANYA MOREHEAD
PO BOX 2614
CARROLLTON
GA
This Is All ONE Relationship
Who is Milton or Mitt Moorehead
Do We Really Know Him?
Dr. Milton Morehead
P.O. Box 2614
Carrollton, GA
Has had 4 club seats for the
past 8 football and
basketball seasons
Morehead Industries
P.O. Box 2614
Carrollton, GA
Donated $150,000 to Univ. in
2003 and $1MM to Heart
Assoc in 04
Do We Know How to Communicate with Him?
Mitt Morehead
Carrollton, Georgia
Dr. M. D. Morehead
Carrollton, GA
CEO of a Fortune 500
Company and is worth
$400MM
Alumni, Graduated 1970.
Lives in Miami/LA and is a
board member of Trump Org
Track all these transactions to the same person
University of Miami
Marketing Intelligence Laboratory of
A Technology
Case Study
The Issues
University of
Miami
Marketing
Intelligence
Laboratory of
Technology
1.
The University of Miami realized late in their football
season they would be under projected revenue by 23%
2.
They asked if our Hi Tech Database Marketing products
could help identify NEW single game prospects and
season ticket prospects for next season.
3.
By simply entering their current season ticket base into
our proprietary knowledgebase and tool sets, we quickly
identified the dozens of common interests, lifestyles,
socioeconomics and demographics patterns of their
existing season ticket base.
4.
Next, we overlaid and matched this ‘BEST CUSTOMER’
profile against the UM’s primary coverage area – Dade,
Broward and Palm Beach counties.
Results and university logo used with the permission of the University of Miami
University of Miami
Marketing Intelligence Laboratory of Technology
The Result
 We Identified 684,000 New Qualified
Prospects in Just 3 Counties
University of
Miami
Marketing
Intelligence
Laboratory of
 The UM will begin selectively targeting the best of
the best by SPORT
Example: For Football Campaigns –
For each 10,000 marketed to/reached,
the UM should net $74,750 incremental revenue generation
Technology
Price)
(10,000 X .025 = 250 Season Ticket Holders (STHs) x $299 Ticket Package
 If The UM Campaigned to 10,000 every Quarter for
each Sport, The Net Impact Would Be As Follows:
Football: 5 Campaigns @ 10,000 each
($74,750 x 5 = $373,750 Less $7500 in Direct Campaign Costs
Or $67,250 Net Incremental Revenue per Campaign
Or $336,250 Annual Net Gain based on only 9% Utilization of the
Current Prospect Base
\
Basketball: 2 Campaigns @ 10,000 Each Nets 250 Additional STHs
Per Campaign, or 500 Incremental New SeasonTicket Holders
Baseball: Ditto above – 500 New STHs Per Season
Results and university logo used with the permission of the University of Miami
University of Miami
Marketing Intelligence Laboratory of Technology
The Impact
New Incremental Revenue Gain in Capacity is
674,000 x $250 per sport
University of
Miami
Marketing
Intelligence
Laboratory of
Technology
Mean incremental revenue gain
674,000 x .025% Penetration Rate
= 16,850 New Annual Season Ticket Holders
@ an average revenue of $225 per Season Ticket
= $3,3791,250 in New Incremental Revenue
Potential EACH YEAR
5-Year Total Impact: $18,956,250
on a $3600/Month investment
Results and university logo used with the permission of the University of Miami
University of Miami Solution
View Membership Status
University of
Miami
We Can Tell Who Makes Up the
Green Club
Marketing
Intelligence
Laboratory of
Technology
With Just a Click
of the Mouse !
Results and university logo used with the permission of the University of Miami
University of Miami Solution
Find High Donors
Individuals Who Have Donated
$1000.00 or More
University of
Miami
Marketing
Intelligence
Laboratory of
Technology
Create a Mail List
“On the Fly”
Results and university logo used with the permission of the University of Miami
University of Miami Solution
How Much Have They Spent by Sport?
University of
Miami
Marketing
Intelligence
Laboratory of
Technology
Football is the
Winning Ticket?
Results and university logo used with the permission of the University of Miami
University of Miami Solution
How Much Have They Spent By Season?
University of
Miami
Marketing
Intelligence
Laboratory of
Technology
They only began the program
in the 2nd half of 2005
Results and university logo used with the permission of the University of Miami and DataMentors
University of Miami Solution
How Old Are They?
65 and Older
Is Our Market
Results and university logo used with the permission of the University of Miami
University of Miami Solution
Where Do They Live?
University of
Miami
Marketing
Intelligence
Laboratory of
Technology
The Target Market Is Right
In Our Own Backyard
University of Miami Solution
What Is There Occupation?
University of
Miami
Marketing
Intelligence
Laboratory of
Technology
Professionals & Retirees
Are Our Audience
Global Golf Marketing Systems
Maintaining Data Quality is a Challenge
A Few Examples:
Is Robert a “minor”?
Robert Smith A Minor
Robert a Minor
What’s the surname?
Dela Smith
Dela Hoya Maria
Law firm or not?
John Smith and Dawn
Barnett Jones and Long
Individual or Business?
Katherine Organ
Sussex Organ
Too many titles?
Mr. Major Bishop Junior
Complex titles
Robert Elliot Director of Mktg
Company vs. contact
James Garrison Charles Schwab
Charles Schwab James Garrison
Enhancement Data Has
A Value Hierarchy
Our own Golf Card
transaction data makes
our database dynamic
The Highest Quality
Highest Value
Golf Database
in the World
Purchase
Behavior
Credit Data
Auto Data
Lifestyles
Property Data
Demographics
GEO Data
Phone Number
E-mail
Name/Address
Specialized Data
Data Coverage
Saturation Mailing
Increasing Application Specificity
Behavioral
Applications
Knowledge Builds Customer Advocates
Recognition at All Touch Points
Our goal is to provide our golf customers favorable
experiences so they become our advocates
Identify our prospect or customer at every
touch point
Greet our customer by name
Understand relevant information about the
depth & breadth of our customer’s GLH
relationships
Provide relevant offers and incentives based
upon our individual customer’s loyalty &
habits, their likes and dislikes, and their life
stage
Bob Smith
“Advocate”
Enhanced Customer Data Provides
A Clearer View of Our Ideal Prospect
Awareness
& Identity
Relationship
Community
Growing relationships and Loyalty
Through Greater Customer Knowledge
Advocate
Building Customer Relationships
Two Levels of Householding
GOLFLINC
HOLDINGS
Bob Smith GLH
Household
#GLH42334343
HOUSEHOLDING
F2H
RTCI
PCA
Bob Smith RTCI
Household
#123456
Bob Smith PCA
Household
#345678
HOUSEHOLDING
HOUSEHOLDING
HOUSEHOLDING
HOUSEHOLDING
Trophy Club
#20395661
Course
Membership
#378999330
Golf Card
#43033330
The Golfer
Magazine
#223356
Ambassador
Club
#65789012
RMS
Bob Smith RMS
Household
#456789
Bob Smith F2H
Household
#678901
Inner Circle
#9002345
Through the
process of
householding
or
consolidation,
our golf
customers
accounts can
be linked
which allows
us to see the
depth &
breadth of our
corporate
relationship
Global Golf Marketing Systems
Overview
▪ Global
Customer Marketing
▪ Global OEM/VAR Revenue Optimization
▪ Global Golf Digital Yellow Pages
Total Customer
Database
Resort Clubs
International
(RTCI)
Recreation
Membership
Services
(RMS)
Optimum Club
Affinity Club
Best Customers
Database
Fairways to
Heaven
(f2H)
American
Sports
Marketing
Private Clubs
Associates
(PCA)
Virtual Golf
Tournaments
(VGT)
Golf NewCo
#5
Golf NewCo
#1
Golf NewCo
#4
External
Data Sources
Loyalty Club
Members
Golf NewCo
#2
Golf NewCo
#3
Best Customers
Common Attributes
Best in Class
Membership
Total Prospects
who best match
Best Customers
and Members
Seisint
Total Qualified
Prospects Universe
ClickData
InfoUSA
Donnelley Marketing
Lexis Nexis
Others
Source: Dr. Van Mayros
DQ
Global E T L
& Append
Global Golf
Knowledge Base
Global Golfer’s Digital Internet Village
And Marketplace
Global Golf Marketing Systems
Overview
GLOBAL GOLF MANAGEMENT INC
Global Golf
Marketing
Intelligence System
(GMIS)
obal Customer Marketing
Global OEM/VAR Revenue
Optimization
Global Golf Digital Yellow
Pages
Resort
Clubs
Internatio
io
nal (RTCI) Fairways to
Heaven
(f2H)
ers
es
Best Customers
Database
Golf
NewC
o #5
Golf
NewCo
#6
Golf
NewCo
#7
Golf
wCo
#9
Golf
NewC
o #9
Golf
NewCo
#8
Total Qualified
Prospects Universe
Best Customers
Common Attributes
Best in Class
Membership
Total
Prospects
who best
match Best
Customers
and
Members
Global Golf
Knowledge
Base
Source: Dr. Van Mayros
•Google Golf
•Global Golf Internet Village
•Global Golfer CRM
•Global Golf Portal
•Global Golfer Insights
•Individuals
•Households
•Businesses
•Demographics
•Lifestyles
•Psychographics
•Socioeconomics
•Lifetime values
•Global segmentations
•Global campaign management
•Global revenue optimization services
•Global customer relationships & mgmt
Sales
Marketing
•Global customer universe ID
•Best customer ID, profile & mgmt
•Common customer attributes ID
•Best available prospects
•Revenue optimization products/svcs
•Alliances
•Partnerships
•Loyalty programs management
•Cross marketing management
•Up sell management
•Enterprise customer management
•Media planning & management
•Global portal membership services
•eCommerce marketing services
•12 point marketing programs
•Membership marketing management
•10% LTV targeting (Black level)
•11-20% Platinum Targeting
•21-30% Gold Tier Targeting & Mgmt
•Cross promotion
•Up sell program management
•Cross sell enterprise transform
•Drive programs management
•Internet sales management
•Optimum customer sales mgmt programs
•Strategic account management
•Optimum prospect ID
•Optimum prospect management
32,000 U.S. GOLF RELATED TARGETS AND PARTNERS
GLOBAL OPPORTUNITIES
REVENUE GROWTH & OPTIMIZATION PLAN
Introducing
Golf Marketing Intelligence System
GLOBAL
GMIS
Global Golf Market Intelligence System
The New Paradigm
of Golf Marketing & Sales Management
Global Golf Marketing Systems
What Is GMIS ?
State-of-the-Art Database Marketing and Intelligent
Knowledge solution
Advanced marketing, sales, and development
solutions
Solutions identified over a 15 year period from over
22,000 global corporations by Drs. Charles Stryker and
Van Mayros
Based on the very best multi-industry marketing, sales
and Customer Relationship Management (CRM)
practices
Will offer golf related businesses, consumers and/or
households, extraordinary insights into the values,
wants and needs of every worldwide golfing enthusiast
Global Golf Marketing Systems
Why GMIS ?
Will improve . . .
Golf industry awareness, understanding and opportunities
And stabilize golf enterprises’ operations and revenues
Major development and opportunity revenue
Brand awareness, merchandising and recognition
Over 32,000 golf enterprises data to knowledge quality,
coordination and management
The effectiveness of existing ticketing revenue and
systems
Will identify the entire universe of best available –
highest quality prospects
Will optimize business revenue, sponsorship and total
profitability
Global Golf Marketing Systems
Why GMIS ?
Global Golf Management with GMIS will
offer our clients . . .
Complete 360 degree views of customers with extraordinary
analytics and modeling (CRM)
Extensive profiles, detail and insights into:
Common characteristics of best customers (CRM)
Total prospect universe of best-in-class businesses, households
and individuals that best match the above ‘Best Customer’ profiles
and common attributes (Database Marketing)
Each client’s total market coverage area (Market Knowledge
System)
Individuals, households and businesses – Complete
demographics, firmgraphics, lifestyles, psychographics,
socioeconomics, etc. (Total Marketing and Market Knowledge
Solutions)
Details into customers and prospects down to street, zip areas,
clusters, counties, cities, MSA, regional, national, etc.
(Geographical Marketing Knowledge)
GMIS
Totally Integrated Golf CDI-CRM-MKIS Solutions
Platform for Customer Data Integration (CDI)
Customer Relationship Management (CRM) enhancement / upgrade
Extreme database marketing
Feeds intimate customer knowledge across the entire enterprise
Links into Sales Force Automation (SFA) providing 360° at every touch
point or channel
prospects
customers
markets
Global Golf Marketing Systems
Why GMIS ?
Global Golf Marketing Systems with GMIS
will offer our clients . . .
Ability to cross tab customers/prospects/market segments by
Global Golf Marketing Systems’ business units , line of business,
product, service, geo area, area of interest, lifestyle,
demographics, household type, etc. at every touch point.
These same products and services will offered to each client.
(Relationship Marketing and CRM)
Ability to identify the best prospects or customers for up sell,
cross sell, message delivery, product interest, churn reduction,
etc. (CRM)
Extensive insights into ‘best fit’ campaigns - Best customers or
prospects with best-fit targeted messages (Campaign
Management)
Point & Click queries and ad hoc marketing, market, customer
and prospect analysis (Business Intelligence tools - BI)
Ability to integrate existing customer, prospect, market and
CRM data into one repository with massive and leading edge
DQ and Data Management Support (Customer Data
Intelligence – CDI)
Global Golf Marketing Systems
Base GMIS Applications & Analytics
Total Customer Management
Customer identification, profiling, matching, segmentation,
targeting, campaigning, marketing and management
Application: CRM
Revenue Stimulation
Revenue opportunities identification, profiling, targeting,
marketing and managing
Applications: BI & Database Marketing
Business Unit Optimization
Revenue opportunities stimulation, identification, profiling,
marketing and management
Applications: BI & Marketing Automation
Total Market Revenue Optimization
Total revenue opportunities identification, stimulation, marketing
and management
Applications: BI & CRM
Global Golf Marketing Systems
Base GMIS Applications & Analytics
Churn Reduction Management
Key customers churn reduction identification, modeling and
management
Application: BI
Key Customer Up Sell and Cross Sell
Key customers up and cross sell identification, marketing and
management
Applications: CRM
Customer Data to Knowledge Management and Quality Control
Interdepartmental data to knowledge creation, coordination,
housing and management – common client opportunities view
across all business units
Applications: CDI
Global Golf Marketing Systems
Totally Integrated Golf CDI-CRM-MKIS Solutions
Total Golf Customer Knowledge Management Solutions
Data to information to knowledge Customer POS/POC Knowledge & Profit
Optimization Proposal Generation
POS/POC knowledge
Relationship
Marketing
Persistent
Linkage (10° of
separation)
On-line customer
recognition
Customer Data
Integration
(CDI)
Business
Intelligence
(BI)
Marketing
Information
Systems
(MKIS)
Data Mining
Comprehensive
external data append
Data Quality
GLOBAL
GMIS
Sales Force
Automation
(SFA)
360° enterprise views
across all units at POS
Order Entry
Customer
Relationship
Management
(CRM)
Advanced
Customer
Analytics
Powerful Insights
into Golfers
Behavior
SC
Event-driven natural
language processing –
predictive customer
response and opportunity
projection
Advanced user knowledge prioritization and data recovery methodology & plan
GMIS
Totally Integrated CDI-CRM-MKIS Solutions
InfoSys Customer
Marketing
1
CDI, CRM, SFA, BI,
Database marketing
applications integration
CDI / Total enterprise
customer data/knowledge
proposal and RFP’s
4
Total enterprise customer
knowledge transformation &
roadmap
Total customer knowledge
repository and creation
5
CDI technology
platform design
& install
9
8
2
Total CDI solutions
offerings
6
3
CDI transformation
solutions plan &
implementation
CDI technology platform design
and install
7
CDI
CDI/Infosys
Global Golf Marketing Systems
GMIS Dashboard
File
Edit
View
Insert
Query
Bandings
Individuals
Format
Tools
Cube
Customer Relationship Marketing
CRM
Marketing Information Systems
Households
MKIS
Businesses
Demographics
BI
Lifestyles
Life Stages
CDI
Socio
Economics
Lifetime
Values
Venn
SFA
Business Intelligence
Customer Data Integration
Sales Force Automation
CM ?
CM
RM
RM ?
Windows
Cross Tab
Data Mine
Graph
Map
Global Golf Marketing Systems
GMIS Dashboard
File
Edit
View
Query
Bandings
Individuals
Customer Profiles
Businesses
BI
Lifestyles
CDI
Socio
Economics
Lifetime
Values
Cube
Customer Rankings
MKIS
Life Stages
Format
CRM
Households
Demographics
Insert
SFA
CM
RM
Tools
Venn
Windows
Cross Tab
Data Mine
Graph
Map
Global Golf Marketing Systems
GMIS Dashboard
File
Edit
View
Query
Bandings
Individuals
CRM
Insert
Format
Tools
Cube
Venn
Potential
Penetration
Households
MKIS
Businesses
Demographics
Projections
BI
Common Attributes
Lifestyles
Life Stages
CDI
Socio
Economics
Lifetime
Values
SFA
CM
RM
Lifetime Values
Scoring Trends
Best Profiles
Windows
Cross Tab
Data Mine
Graph
Map
Global Golf Marketing Systems
GMIS Dashboard
File
Edit
View
Query
Insert
Format
Tools
Cube
Windows
Venn
Cross Tab
Data Mine
Graph
Map
Bandings
Individuals
CRM
Penetration
Households
MKIS
+
Businesses
Demographics
BI
Seattle Metro Penetration
Lifestyles
Life Stages
CDI
Socio
Economics
Lifetime
Values
Seattle aerial Overlay - Penetration
SFA
CM
90
80
70
$ 15,356
43434442
42444453
55466689
00787899
Seattle
Lonnie Baker
$ 12,345
98989800
06943444
45667888
Seattle
Pierce Chambers
$ 12, 225
42444453
55466689
01787899
Seattle
Blaine Donner
$ 11,998
42444453
55466689
Seattle
William Edger
$ 11,997
06943444
45667888
Seattle
Charlie Fox
$ 9,345
42444453
Seattle
60
October
November
December
50
40
30
20
10
0
RM
John B. Adams
Upper Middle Lower
Penetration by Income Brackets
The Global Golf Marketing Systems
GMIS Dashboard
File
Edit
View
Query
Insert
Format
Tools
Cube
Windows
Venn
Cross Tab
Data Mine
Graph
Map
Bandings
Individuals
CRM
Penetration
Households
MKIS
+
Businesses
Demographics
BI
Seattle Metro Penetration
Lifestyles
Life Stages
CDI
Socio
Economics
Lifetime
Values
Seattle aerial Overlay - Penetration
SFA
CM
90
80
70
$ 15,356
43434442
42444453
55466689
00787899
Seattle
Lonnie Baker
$ 12,345
98989800
06943444
45667888
Seattle
Pierce Chambers
$ 12, 225
42444453
55466689
01787899
Seattle
Blaine Donner
$ 11,998
42444453
55466689
Seattle
William Edger
$ 11,997
06943444
45667888
Seattle
Charlie Fox
$ 9,345
42444453
Seattle
60
October
November
December
50
40
30
20
10
0
RM
John B. Adams
Upper Middle Lower
Penetration by Income Brackets
The Global Golf Marketing Systems
Financial Projections
Year 1
Year 2
Year 3
Year 4
Year 5
Total
Global Golf Marketing Systems
Total Revenue
$ 1,017,600
$ 3,967,800
$ 6,264,000
$ 7,686,000
$ 8,706,000
$ 27,641,400
Total Expenses
$ 1,344,600
$ 1,398,384
$ 1,454,319
$ 1,512,492
$ 1,572,992
$ 7,282,787
Net Income
($ 327,000)
$ 2,569,416
$ 4,809,681
$ 6,173,508
$ 7,133,008
$ 20,358,613
Leadership in Value
Golf Marketing
Summary
American Sports Marketing
A wholly owned subsidiary of
Investment
Introducing
Investment
Corporate Vision
“To communicate the vision of your company brand
in a creative and professional style
to meet your organizational goals
and build your business on a consistent annual basis.
To accomplish this we will use
our experience, technology, and global partner network
to bring your product or service to your consumer.”
Investment
Business Need
Most companies in the golf industry:
Attempt to market through traditional means
Lack technology in the promotion and sales of their product and
service
Rely on a sales force with little incentive to sell the product
Lack of marketing infrastructure leaving them with:
 Small databases
 No customer tracking
 Flat sales
 Lack of customer data
Find it next to impossible to grow whether they are an established
company or a startup company
Investment
The Marketing Solution
ASM will introduce companies to a new way of thinking
with the primary focus on combining Hi-Touch & Hi-Tech
to help companies to understand their customers
And to maintain and grow their customer demographics
Investment
The Marketing Solution
Additionally, American Sports Marketing will
acquire, train and manage the national sales force
for Resort Clubs International, Inc.
Product & Services Overview
ASM will focus on “Five” primary areas
of Hi-Touch/Hi-Touch Marketing expertise
1. National Sales Force Acquisition, Training &
Management Of RTCI National Sales Force
2. Hands-On, Grass Roots Golf Marketing
Campaigns
3. Market Share Growth Consulting & marketing
Programs
4. ‘National Client’-sponsored Marketing Programs
5. Leverage of Vast Golf Industry Contacts,
Marketing Channels & Technology
Investment
Where Hi-Tech & Hi-Touch Come together
Using Our Hi-Touch, “Hands-On” Golf Marketing Skills
Combined with Global Golf Marketing Systems . . .
We can Bring You the Best of All Marketing Worlds !
Hi-Touch Marketing Built Upon Hi-Tech Base
American Sports Marketing will develop complete turn-key
marketing and sales programs that involve web-based
technology that will generate sales, database growth, and
brand awareness with the customer.
ASM will adapt to all new cutting edge technology and
incorporate this into marketing strategies for their clients.
ASM will educate all clients on the technology benefits that
drive their ASM programs.
Grass Roots Campaigns
American Sports Marketing will create grass roots campaigns for
sports related companies that are supported by cutting edge
technology.
Results-based Grass Roots Campaigns
Golf Travel Packages
Point-of-Sale
Promotions
Golf Instruction
Promotions
Consumer Golf Show
Promotions
Product Seminars &
Education
Consumer Surveys &
Database Gathering
Product Testing Via
Demo Days
Supported by Ahead-of-the-Curve Technology
Grass Roots Campaigns
American Sports Marketing will create grass roots campaigns for
sports related companies that are supported by cutting edge
technology.
The initial program for golf is “The Short Game Challenge”. This
unique event was developed by an ASM partner for Odyssey Golf
in the 1990s.
We are in discussions with Ford Motor Company and J. Walter
Thompson for a 2006 rollout. The event will be conducted at
over 1000 golf courses across the USA with over 500,000
participants in the event database.
The event format allows for surveys, co-branding partners, and
product samplings to the event participants and to the host site
golf courses. The event thrives on the synergy of participants,
golf courses, car dealerships, co-sponsors, media, and the event
database.
This event will benefit all Resort Club International, Inc.
partners. This will be the largest golf event ever held, with the
winner facing Phil Mickelson in the finals.
Global Partners
American Sports Marketing with over 50 years experience in the
golf industry will use its golf/sports industry network for all
projects.
We see a definitive fit to consult for small to mid-size golf product
and service companies. Here is an area where ASM will develop
sales and marketing strategies which will directly benefit those
companies.
ASM has channels of distribution in place, including sales
professionals, retailers, and web partners which will be beneficial
for sales, licensing, and marketing of products and services.
This network can be deployed both immediately and effectively
for the ASM client.
ASM will seek fees and possible equity positions from clients
based on performance and sales.
ASM looks forward to the assisting all Resort Club
International, Inc. partners with their sales and
marketing programs.
Investment
Web-Based Memberships/Subscription Programs
ASM sees the opportunity in developing and assisting
companies with web-based subscription and membership
revenue.
Subscription revenue is commonly overlooked by most
traditional golf industry companies.
ASM believes that when you combine the aspects of a
company’s product and service with cutting edge technology
you can create some type of subscription revenue for the
company.
ASM also believes this is the best type of revenue a company
can have because of the consistency of the revenue, low
acquisition cost factor, and also the growth potential of the
subscription base.
Some of the fastest growing and most profitable web models
are subscription based.
Investment
Market Share & Growth
American Sports Marketing will consistently develop and nurture
its network of partners within the sports industry (primarily golf).
These partners will maximize the value that ASM can bring to the
table for any client.
ASM also looks forward to growth through acquiring new clients
and developing ASM specific programs that will benefit any ASM
partner or client.
ASM looks forward to consulting with clients on projects that
include marketing, sales presentations, brand awareness, and
business development.
ASM can adapt its sales and support network to its current
projects on what largely will be a commissioned-based structure.
Taking this position will allow ASM to grow in a productive and
cost efficient manner.
ASM also looks to leverage its experience and network within the
“Golf Industry” to position itself an agent for mergers and
acquisitions within the industry
Investment
Target Market
The ASM target market will consist of any company and their
customer with a core product and service with the focus on golf
or any other sports activity
We recognize this market as global with the first emphasis on the
USA, and that we-based technology tools will allow us a broader
reach, greater impact, and quicker corporate growth
Investment
Competitive Landscape
American Sports Marketing recognizes there are some sales and
marketing companies working within the Golf and Sports Industries.
Innovative grass roots marketing campaigns combined with cutting
edge technology are rare and hard to find.
We have also found a niche’ and believe that ASM can deliver
customer tracking and acquisition programs to clients within the Golf
Industry. This is non-existent today for 95% of all golf product
companies.
Most companies simply don’t track their customers. We also believe
the “Short Game Challenge” campaign is unique to the industry
When ASM combines the synergy of its global network, Resort
Club International, Inc. partners, technology-based (nontraditional) approach, and vast experience, this will lead to success
and ASM will be recognized as a leader by its’ peers.
ASM also recognizes that corporate downsizing will attribute to
growth and demand for ASM services and products.
Investment
2006 Corporate Goals
Support all Resort club International, Inc. customers with
marketing and sales programs.
Be the high touch direct sales force for all RTCI membership
programs
Handle corporate sales
Handle event marketing for Resort Clubs International, Inc.
Major sponsor for “Short Game Challenge”
Two marketing and consulting contracts within golf industry.
Net Revenue of $50,000 per contract
Acquisition of 20 small to med-size companies for retainer
for retainer of minimum $1000 per month
1 contract for supporting subscription-based marketing
program for a golf partner with ASM residuals of $25,000
per year
Investment
Greg Moser – Partner/CEO
Greg has a well rounded background in the golf industry with over
25 years of experience.
He has been successful working at the club pro level as a PGA
Professional, managing and operating his own golf schools, playing
competitively at the highest level, consulting with top-level
corporations on specific projects and growing his network of
contacts in the industry through positive partnerships.
He has partnered in development and sales of the largest online golf
school portal www.usgolfschoolguide.com (Forbes Best of the Web),
the first syndicated pay per click golf directory on the web
www.forecaddy.com (sponsored listings for
www.thegolfchannel.com) , and the first pay per call golf marketing
model at www.goingolfin.com.
Greg has developed a client base that includes Callaway Golf,
MBNA, Hallmark Cards, Bushnell Sports, NFL Alumni, and NASCAR
and its Key Drivers. Greg attended the University of Louisiana
Lafayette on a golf scholarship.
Investment
Investment
Steve
Gray
–
Partner/VP
Steve Gray – Partner/VP
Steve brings a strong and diverse golf industry experience. After
graduation from Capital University, attending on a golf scholarship,
he became a P.G.A golf professional owning and operating his own
golf shop.
He used this experience and migrated to the sales side of the
industry. Here he honed his sales and management skills working
for industry leading brands such as Callaway Golf, Cleveland Golf,
Reebok, Ashworth, Gear for Sports, and Greg Norman.
At Reebok, Steve was instrumental in the launch of the
Greg Norman brand.
Steve’s golf industry experience with these major corporations has
given him a deep understanding of how the Golf Industry works.
His golf network is large and powerful.
Steve is an excellent leader with great sales management skills
who can think outside the box.
Investment
Advisory Board
William F. “Billy” Cave
Mr. Cave is a Managing Principal for Reliance
Trust Company and serves as a liaison for strategic alliances. With more than 45
years of financial services experience, his background includes Managing Director
of Chase Investment Bank, as well as senior investment banking positions at
Lehman Brothers and Warburg Paribas Becker. Most recently, he held senior
consulting positions with Earnings Performance Group and U. S. Banking Alliance.
He attended Furman University and is a graduate of the University of South
Carolina. He is a member of Baltusrol Golf Club and currently a full-time resident
of Georgetown, SC.
Alan Craig
Mr. Craig is Managing Partner of SCP Capital, a non-captive
pledge fund associated with The Capital Corporation. Mr. Craig has an extensive
background working with entrepreneurs and high growth companies. He formed
and managed ThinkTEC, South Carolina’s first organization dedicated to
developing the State’s knowledge economy and has served as an advisor to a
variety of high growth companies. Mr. Craig was formerly a commercial banker and
credit analyst, and has also managed a publicly capitalized growth fund. Mr. Craig
serves on the executive committee of InnoVenture, South Carolina’s venture capital
conference, is President-elect of the South Carolina Investor Network and was
Chair of the School of Business and Economics Advisory Board at the College of
Charleston,
Scott Grundberg
Mr. Grundberg is president of Fieldware Technologies
based in Chicago. Fieldware supplies proprietary tracking software to government
agencies and Fortune 500 Companies across the World. He is also President of
On-Course Technologies, providing the first pace of play software to the golf
industry. He has over 15 years experience in the golf industry. Brother (Jim) who is
a former VP of Sales & Marketing for Callaway Golf. Mr. Grundberg is a graduate
of the University of Colorado.
Investment
Financial Projections
Year 1
Year 2
Year 3
Year 4
Year 5
Total
Total Revenue
$ 359,000
$ 768,000
$ 1,295,000
$ 1,775,500
$ 2,405,000
$ 6,602,500
Total Expenses
$ 399,000
$ 447,000
$ 689,500
$ 858,500
$ 1,140,500
$ 3,534,500
Net Income
($ 40,000)
$ 321,000
$ 605,500
$ 917,000
$ 1,264,500
$ 3,068,000