Transcript Mission of Journal of Macromarketing

Mission: to serve as forum for meaningful
research that examines the interplay of
marketing and society; to promote marketing as
a provisioning technology that affects and is
affected by marketing practice, marketing
history, marketing systems and marketing
phenomena in the aggregate; and ultimately to
position marketing as a form of constructive
engagement capable to affect quality of life,
locally and globally.
Origins: 27th year of publication…
http://agb.poly.asu.edu/jmm
Sections
Competition, Markets, & Marketing Systems
Global Policy & the Environment
Marketing & Development
Marketing Ethics & Distributive Justice
Marketing History
Quality of Life
Reviews & Communications
http://agb.poly.asu.edu/jmm
Forthcoming Special Issues
Consumer Well Being (2007)
Ethics & Distributive Justice (2008)
Information Technology (2008)
History (2009)
Marketing and Development (2009)
Metric and Interpretive Investigations (2009/10)
What types of articles?
Theoretical/Conceptual
Empirical
Policy
Historical Analyses
Book Reviews
“Communications”
Essays
http://agb.poly.asu.edu/jmm
Administration
Electronic submissions preferred
Review process (double-blind)
Turn-around time (30-45 days)
Acceptance Rate (12%)
http://agb.poly.asu.edu/jmm
The Journal of Macromarketing, now in its 25th year of publication, is the preeminent scholarly outlet for
meaningful research that examines the effects of markets and marketing on society, the effects of social programs
on marketing practice, marketing history, marketing systems and marketing phenomena in the aggregate, and
marketing's effects on quality of life. The Journal of Macromarketing is published by SAGE Publications. The
academic aspects are steered by the Macromarketing Policy Board and the Manuscript Review Board. The Editor
is Clifford J. Shultz, II, from the Morrison School of Arizona State University.
The Journal of Macromarketing features six topical sections, each with its own Editor. These sections address
topics on which the Journal of Macromarketing has published most extensively. Authors are encouraged to submit
manuscripts for these categories:
Competition, Markets, and Marketing Systems
Marketing Ethics and Distributive Justice
Global Policy and the Environment
Marketing and Development
Marketing History
Quality of Life
However, we welcome manuscripts on all societal and/or systemic aspects of marketing.
The Journal also publishes reviews of significant books and other works, all of these are found in the section,
Reviews and Communications. Invited commentaries on important issues are also published.
To learn more about the Mission and Vision of the Journal of Macromarketing please click here Vision
Journal of Macromarketing
Arizona State University
Morrison School of Management
and Agribusiness
7001 E. Williams Road,
Wanner Building
Mesa, AZ 85212
Morrison School of Management
and Agribusiness
email: [email protected]
Shultz, Editor: (480) 727-1242
Dumitrescu, Asst.: (480) 727-1461
“The purpose of macromarketing is to
save the world.”
(Fisk 2001)
http://agb.poly.asu.edu/jmm
Questions?
Cliff Shultz
E-mail: [email protected]
[email protected]
Tel:
(1) 480 727 1242
Fax:
(1) 480 727 1961
http://agb.poly.asu.edu/jmm