Transcript On-Line Marketing

On-Line Marketing
Fall 2000
Dr. Ugur Yucelt
MWF 2:00-2:50
E-Mail: [email protected]
Required Text
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Joel Ready, S. Schullo and K. Zimmerman.
Electronic Marketing, Dryden, 2000
 New York Times Articles
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Prerequisite: MRKT 370
Additional Readings
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New York Times
 Wall Street Journal
 E-Company
 Business Week
 Fortune
Course Description
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Knowledge and Usage of Electronic
marketing
 Marketing strategy/plan for product or
service based on-line companies
 Usage of internet
 Usage of marketing intelligence sources
 Front page software
Course Objectives
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To introduce Electronic/on-line marketing in
today’s fast pace business world
 To familiarize with on-line marketing tools and
electronic communication vehicles
 To develop the skill required for completion of a
market study and planning for product/service on
internet
 To improve team working skills and task
delegation
Course Requirements
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Design and implementation of Team project
 On-Line exercises
 Three Short Quizzes
 Verbal class participation Presentation of
Team projects
Team project
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Maximum two students
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Situation assessment of your selected
product/service on the internet
Marketing plan including product, price, distribution
and promotion on the internet
Implementation strategies
Class presentation
 Final copy due at the last week of this
semester (See P.416 for an example)
Outline of A Proposal
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Title
 Introduction/Background
 Purpose of the Study
 Methodology
 Bibliography/References
Other Assignments
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Online exercises:
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See my course web on weekly basis. Assignments will be
posted in my web page regularly. You will bring your written
answer/solution to class for discussion and grading on due
date.
Quizzes
Verbal Class participation
Peer ratings
Attendance
Make-up exams
Academic Integrity
Grading Policy
Written team project/presentation…….30%
 On-line exercises………………………15%
 Class participation……………………..10%
 Quiz …………………………………...15%
 Quiz I………………………………….15%
 Quiz III…..……………………………15%
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Contents of the Course
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Week I to Week III Chpts. 1-4
Week IV Chpt.5 Quiz I
Week V to Week VII Chpts. 6-9
Week VIII Chpt. 10 Quiz II
Week IX to Week XI Chpts. 11-15
Week XII Chpt. 16 Quiz III
Week XIII to Week IV Chpts. 17-19
Week XV Presentations of Projects