Transcript ppt format - Society for Marketing Advances

The Journal of Marketing
Roland T. Rust
Editor
SSCI Status
Top cited journal in all of business and
economics
 Journal of Marketing = 4.8
 Marketing Science = 4.0
 JMR = 2.4
 JCR = 2.0
 Journal of Service Research = 1.7

Other Indicators of Journal Status
Ranked #1 in three of the last four surveys
of marketing journals (Baumgartner &
Pieters 2003; Hult et al. 1997; Bauerly &
Johnson 2005)
 The most frequently-cited marketing journal
in doctoral seminars (Bauerly & Johnson
2005)

New Submissions Trends
Varadarajan – avg. = 271
 Lusch – avg. = 239
 Stewart – avg. = 241
 Bolton – avg. = 317
 Rust – 1st year = 371 (record)
 Rust – 2nd year = 376 (another record)

Acceptance Rate
06/07 = 15% (eventual acceptance)
 Desk rejections 06/07 = 11%

Expansion
JM to move to bi-monthly (6 issues per
year) starting January 2008
 Articles per issue to be approximately 9

Positioning
The broadest marketing journal
 Advancing marketing theory
 Advancing marketing practice
 Seek to publish the best substantive papers
in marketing
 No compromise with respect to
sophistication

Breadth of Coverage
Any marketing topic
 Any research approach
 Must have substantive content for at least
one stakeholder group (e.g., managers,
consumers, public policy makers)

Truly Important Papers
Extra consideration for potentially
important papers
 More weight given to importance of
problem
 Innovation welcomed – incrementalism
discouraged
 Willingness to override a negative review
(one more chance)

International Representation
July 2007 issue – 58% have at least one
non-US-based author
 17% of Editorial Board is non-US-based
 No bias against non-US authors or non-US
data

The Editorial Review Board
Increased ERB size (90 to 108) in 2006 to
reward excellent ad hoc reviewers
 Further increased the Board to 125 in 2007
 Highest international representation of
marketing’s top 4 journals
 Highest business practitioner representation
of marketing’s top 4 journals

Turnaround Times
for New Submissions
04/05 = 106 days
 05/06 = 71 days
 06/07 = 62 days
 07/08 (Qtr 1) = 58 days

The Review Process
Four reviewers assigned on all manuscripts
 Most papers – decision in two rounds or
less
 Innovative papers – may allow more rounds

Web Site
Web site editor – Siva Balasubramanian
 Book review editor – Ram Desiraju
 Significant upgrades to web site features

Special Issue in the Works
Marketing Strategy and Wall Street
 Sponsored by MSI
 Co-Editors Dominique Hanssens, Roland
Rust, Raj Srivastava

Summary
JM is, by many objective criteria, the toprated marketing journal
 JM has the broadest positioning
 JM welcomes research of any marketing
topic using any research approach
 “Every author’s first choice outlet for
substantive research in marketing”

Thank You!
Questions?