Transcript ppt format - Society for Marketing Advances

The Journal of Marketing
Roland T. Rust
Editor
SSCI Status
Top rated marketing journal
 2nd highest rated business journal (all fields)
 Journal of Marketing = 4.1
 Marketing Science = 3.8
 JMR = 2.6
 JCR = 2.2
 JAMS = 1.5

Other Indicators of Journal Status
Ranked #1 in three of the last four surveys
of marketing journals (Baumgartner &
Pieters 2003; Hult et al. 1997; Bauerly &
Johnson 2005)
 The most frequently-cited marketing journal
in doctoral seminars (Bauerly & Johnson
2005)

New Submissions Trends
Varadarajan – avg. = 271
 Lusch – avg. = 239
 Stewart – avg. = 241
 Bolton – avg. = 317
 Rust – 1st year = 371 (17% increase over
Bolton avg.)

Acceptance Rate
05/06 = 13% (eventual acceptance)
 Desk rejections 05/06 = 15%

Positioning
The broadest marketing journal
 Advancing marketing theory
 Advancing marketing practice
 Seek to publish the best substantive papers
in marketing
 No compromise with respect to
sophistication

Breadth of Coverage
Any marketing topic
 Any research approach
 Must have substantive content for at least
one stakeholder group (e.g., managers,
consumers, public policy makers)

Truly Important Papers
Extra consideration for potentially
important papers
 More weight given to importance of
problem
 Innovation welcomed – incrementalism
discouraged
 Willingness to override a negative review
(one more chance)

International Representation
July 2006 issue – 60% have at least one
non-US-based author
 17% of Editorial Board is non-US-based
 No bias against non-US authors or non-US
data

The Editorial Review Board
Increased ERB size (90 to 108) to reward
excellent ad hoc reviewers
 Highest international representation of
marketing’s top 4 journals
 Highest business practitioner representation
of marketing’s top 4 journals

Turnaround Times
for New Submissions
04/05 = 106 days
 05/06 Q1 = 98 days
 05/06 Q2 = 71 days
 05/06 Q3 = 53 days
 05/06 Q4 = 52 days
 06/07 Q1 = 62 days

The Review Process
Four reviewers assigned on all manuscripts
 Most papers – decision in two rounds or
less
 Innovative papers – may allow more rounds

Web Site
Web site editor – Siva Balasubramanian
 Book review editor – Ram Desiraju
 Significant upgrades to web site features

Next Issue: October 2006
Corporate Social Responsibility, Customer Satisfaction, and Market Value
Xueming Luo & CB Bhattacharya
The Influence of Avatars on Online Consumer Shopping Behavior
Martin Holzwarth, Chris Janiszewski, & Marcus M. Neumann
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
Gary F. Gebhardt, Gregory S. Carpenter, & John F. Sherry Jr.
It Just Feels Good: Customers’ Affective Response to Touch and Its Influence on Persuasion
Joann Peck & Jennifer Wiggins
Marketing’s Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value
Xueming Luo & Naveen Donthu
Upgrades and New Purchases
Erica Mina Okada
Influence Tactics for Effective Adaptive Selling
Richard G. McFarland, Goutam N. Challagalla, & Tasadduq A. Shervani
How Biased Household Inventory Estimates Distort Shopping and Storage Decisions
Pierre Chandon & Brian Wansink
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal, & Kenneth R. Evans
Achieving Marketing Objectives Through Social Sponsorships
Carolyn J. Simmons & Karen L. Becker-Olsen
The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
Rajagopal Raghunathan, Rebecca Walker Naylor, & Wayne D. Hoyer
The Effects of Limited Time Availability, Price Summaries, and Sale Events in Reference Price Advertisements: A Field Study of Consumer
Shopping Involvement
Daniel J. Howard & Roger A. Kerin
Summary
JM is, by many criteria, the top-rated
marketing journal
 JM has the broadest positioning
 JM welcomes research of any marketing
topic using any research approach
 “Every author’s first choice outlet for
substantive research in marketing”

Thank You!
Questions?