Transcript PowerPoint-Präsentation

1
2
3
liberal constitution
free marketing system
economic growth
4
fame + popularity
5 export of their marketing
system to foreign
countries
6 globalisation
devaluation of the
cultural traditions, etc.
of these countries
1
2
3
liberal constitution
free marketing system
economic growth
4
fame + popularity
5 export of their marketing
system to foreign
countries
6 globalisation
devaluation of the
cultural traditions, etc.
of these countries
mases of
people are at
disadvantages
(poorness, etc.)
loss of plurality
(„American world culture“ or
„americanized globalisation“)
materialistic
view of life
devaluation of values
like family traditions
and human values,
such as helpfullness,
solidarity and
responsibility
1
2
3
liberal constitution
free marketing system
economic growth
4
fame + popularity
5 export of their marketing
system to foreign
countries
6 globalisation
intolerance
irresponsibilty
exploitation of
the „Third
World“
countries
They aren`t
interested in the
happenings of the
world anymore
exploitation of
natural resources,
desertification, etc.
circle which
guerantees
us luxury
devaluation of the
cultural traditions, etc.
of these countries
mases of
people are at
disadvantages
(poorness, etc.)
loss of plurality
(„American world culture“ or
„americanized globalisation“)
aim:
the people are never satisfied with
what they have
they want to accumulate money in
order to live in luxury and to find
recognition in society
(in order to improve their position and
their social status)
materialistic
view of life
devaluation of values
like family traditions
and human values,
such as helpfullness,
solidarity and
responsibility
intolerance
devaluation of the
cultural traditions, etc.
of these countries
irresponsibilty
They aren`t interested
in the happenings of
the world anymore
exploitation
of the „Third
World“
countries
circle which
guerantees us
luxury
aim:
the people are never satisfied
with what they have
they want to accumulate money
in order to live in luxury and to
find recognition in society
(in order to improve their position
and their social status)
exploitation of
natural
resources,
desertification,
etc.
* materialistic view of life
*
1
2
3
liberal constitution
free marketing system
economic growth
4
fame + popularity
5 export of their marketing
system to foreign
countries
5*
contracts with these
countries
intolerance
irresponsibilty
exploitation of
the „Third
World“
countries
They aren`t
interested in the
happenings of the
world anymore
exploitation of
natural resources,
desertification, etc.
circle which
guerantees
us luxury
6 globalisation
devaluation of the
cultural traditions, etc.
of these countries
mases of
people are at
disadvantages
(poorness, etc.)
loss of plurality
(„American world culture“ or
„americanized globalisation“)
aim:
the people are never satisfied with
what they have
they want to accumulate money in
order to live in luxury and to find
recognition in society
(in order to improve their position and
their social status)
materialistic
view of life
devaluation of values
like family traditions
and human values,
such as helpfullness,
solidarity and
responsibility
improve of living standards for
the majority of the population
decrease of the own
prices
big American companies
dominate the small
enterprises
permanent
competition
and
concurrence
more money
influence and
propaganda
5*
contracts with these
countries
intolerance
irresponsibilty
exploitation of
the „Third
World“
countries
development of
new technologies
(for production)
They aren`t
interested in the
happenings of the
world anymore
exploitation of
natural resources,
desertification, etc.
circle which
guerantees
us luxury
4
1
2
3
liberal constitution
free marketing system
economic growth
fame + popularity
5 export of their marketing
system to foreign
countries
6 globalisation
devaluation of the
cultural traditions, etc.
of these countries
mases of
people are at
disadvantages
(poorness, etc.)
loss of plurality
(„American world culture“ or
„americanized globalisation“)
aim:
the people are never satisfied with
what they have
they want to accumulate money in
order to live in luxury and to find
recognition in society
(in order to improve their position and
their social status)
materialistic
view of life
devaluation of values
like family traditions
and human values,
such as helpfullness,
solidarity and
responsibility
improve of living standards
for the majority of the
population
-----------------------big American companies
dominate the small
enterprises
decrease of the
own prices
2
development of
new technologies
(for production)
4
more money
permanent
competition
and
concurrence
free marketing system
influence
and
propaganda
5*
contracts with
these countries
globalisation
fame + popularity
+ the export of the
marketing system
to foreign countries
5
export of their marketing
system to foreign
countries
improve of living standards for
the majority of the population
decrease of the own
prices
big American companies
dominate the small
enterprises
permanent
competition
and
concurrence
more money
influence and
propaganda
5*
contracts with these
countries
intolerance
irresponsibilty
exploitation of
the „Third
World“
countries
development of
new technologies
(for production)
They aren`t
interested in the
happenings of the
world anymore
exploitation of
natural resources,
desertification, etc.
circle which
guerantees
us luxury
4
1
2
3
liberal constitution
free marketing system
economic growth
fame + popularity
5 export of their marketing
system to foreign
countries
6 globalisation
devaluation of the
cultural traditions, etc.
of these countries
mases of
people are at
disadvantages
(poorness, etc.)
loss of plurality
(„American world culture“ or
„americanized globalisation“)
aim:
the people are never satisfied with
what they have
they want to accumulate money in
order to live in luxury and to find
recognition in society
(in order to improve their position and
their social status)
materialistic
view of life
devaluation of values
like family traditions
and human values,
such as helpfullness,
solidarity and
responsibility
The American marketing system and its advantages and disadvantages
advantages
Society:
„liberal“ constitution
fame and popularity
 influence and propaganda
improve of living standards for the majority of the population
disadvantages
-
Economy:
free market system
export of their marketing system to foreign countries
permanently competition and concurrence (it is an advantage for America)
the American companies dominate small foreign companies (advantage for the USA)
 decrease of the own prices
 development of new technologies
(for production)
priority of the American market
Attitude:
positive effect of the marketing system on the attitude
 the people are motivated and they feel ready to do all to grow in society
-
Economy:
globalisation
permanently competition and concurrence (but it is a disadvantage
for foreign countries)
 American companies dominate the small enterprises
(disadvantage for foreign countries)
priority of the American market
Attitude:
the American citizens are never satisfied with what they have
 they strive after luxury and recognition in society
materialistic view of life
devaluation of human values
irresponsibility
intolerance
the Americans are uninterested in that what happens in the world
exploitation of the “Third World” countries and of natural resources
pollution, desertification, etc.
insensibility to violence which itself is often a cause of the
dominance of media with contents of sex and crime
Culture:
globalisation
devaluation of the cultural aspect in foreign countries (which are
influenced by the USA)
 loss of plurality
Society:
globalisation
the living standards perhaps become lower or even meaningless
because of the American dominance and the globalisation