Transcript PCC Presentation to AMA Board, June 2009

AMA June 09 Board Meeting
Discussion with the PCC
Jennie McConagha & Kelley Peterson
pcc - the garni
© 2009
American Marketing Association.
pcc– the garni
we embellish the AMA,
add some local flavor,
make it appealing...
a sprig of leadership
stalk in accomplishment
new initiatives on top
discussion ingredients
© 2009
American Marketing Association.
a sprig of leadership
© 2009
American Marketing Association.
a sprig of leadership
the professional chapters council’s
mission is to empower
local chapter leaders to deliver value,
engage professionals and enhance
the overall AMA member experience
© 2009
American Marketing Association.
a sprig of leadership
•
Mentoring the leadership of local chapter boards and
awarding success
•
Providing ongoing training to educate chapter boards on
the steps necessary to create an excellent AMA
experience
•
Maintaining existing resources and tools for chapter
leaders and developing new ones to meet evolving
needs
•
Expanding the volunteer base of the PCC for more
effective succession planning
© 2009
American Marketing Association.
stalk in accomplishment
© 2009
American Marketing Association.
stalk in accomplishment
08-09 Key Initiatives
• council restructure
- build and strengthen IH and PCC partnership
• mid-year retreat enhancement
- volunteer engagement & intervention support
• good to great initiative
- learning lab for future strategies
© 2009
American Marketing Association.
stalk in accomplishment
council restructure
- team approach
Leadership
Team
Membership
Team
Programming
Team
© 2009
American Marketing Association.
stalk in accomplishment
represented 75 local chapters
Membership
Team
enhanced communication to support
chapter health reports
dues increase
unemployed leader dues extension
membership database challenges
09-10 officer elections
100% participation in summit
staff transitions
conducted chapter excellence awards
31 chapters entered
© 2009
American Marketing Association.
stalk in accomplishment
coordinated regional midyear retreats
Programming
Team
9 retreats held
45 chapters participated
170 leaders attended
18 national volunteers presented
5 struggling chapters attended thru scholarship
cooked up leadership summit
3 day conference held
all 75 chapters registered
290 leaders attended
16 national volunteers on presenting team
chapter leader social media panel
key note speaker - food network
© 2009
American Marketing Association.
stalk in accomplishment
planned and led
Leadership
Team
3 in-person council meetings
1 council conference call
targeted team calls monthly
board in a box edits
volunteer of the year
volunteer pipeline for succession
offered thought leadership
12 product/service ideas
revealed elephant
engaged in strategic planning
partnered to cut budget
© 2009
American Marketing Association.
new initiatives on top
© 2009
American Marketing Association.
new initiatives on top
09-10 Key Initiatives
• good to great initiative
- learning lab for future strategies
• mid-year retreat enhancement
- volunteer engagement & intervention support
• council restructure
- build and strengthen IH and PCC partnership
© 2009
American Marketing Association.
discussion
ingredients
© 2009
American Marketing Association.
discussion ingredients
• value of local chapter members to AMA (ROI)
• membership database fix & permanent solution
• staff turn over - loss of institutional knowledge
• more strategic role for pcc, less administrative = more support
• corporate membership program vs. volume discount
• national membership value proposition
• oldies but goodies: brand, chapter portal sites
© 2009
American Marketing Association.
Thank You &
Bon Appétit!
Presenter’s Name
Jennie McConagha
Chapter
Name
08-09
PCC President
Elect
PCC Member
Kelley Peterson
123.456.7891
08-09
PCC President
Email Address
© 2009
American Marketing Association.