Transcript Document

• Target Marketing
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Consumer privacy
1
Meanwhile, via target marketing and rewards
programs, they were acquiring ever more data.
https://store.theartofservice.com/the-target-marketing-toolkit.html
Consumer privacy Customer privacy
Such common commercial measures as
software-based customer relationship
management, rewards programs and target
marketing tend to drastically increase the
amount of information gathered (and
sometimes shared). These very drastically
increase privacy risks, and have accelerated
the shift to regulation, rather than relying on
corporate desire to preserve goodwill.
Companies using coupon programs often set
up coupon printers in grocery stores.
1
https://store.theartofservice.com/the-target-marketing-toolkit.html
Narrowcasting
Also called niche marketing or target
marketing, narrowcasting involves aiming
media messages at specific segments of
the public defined by values, preferences,
demographic attributes, and/or
subscription
1
https://store.theartofservice.com/the-target-marketing-toolkit.html
Target market - The psychology of target marketing
1
A principal concept in target marketing is
that those who are targeted show a strong
affinity or brand loyalty to that particular
brand. Target Marketing allows the
marketer / sales team to customize their
message to the targeted group of
consumers in a more focused manner.
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Target market - The psychology of target marketing
1
Nontarget Markets and Viewer Distinctiveness:
The Impact of Target Marketing on Advertising
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Business ethics - Sales and marketing
17–34 ISBN 0-7425-4841-4Fisher, B.,
2003-05-27
[http://www.allacademic.com/meta/p11138
9_index.html Ethics of Target Marketing:
Process, Product or Target?] Paper
presented at the annual meeting of the
International Communication Association,
Marriott Hotel, San Diego, CAGroucutt, J.,
P
1
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Directive 95/46/EC on the protection of personal data - Comparison with US data
protection law
1
357, 358; See also The History of Place,
Kristallnacht, available at
http://www.historyplace.com/worldwar2/tim
eline/knacht-bio.htm Jason Kotzker, The
Great Cookie Caper: Internet Privacy and
Target Marketing at Home and Abroad, 15
St
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NeoPlanet - Technology
1
NeoPlanet’s client/server architecture also
included a Scalability|scalable back-end
server component. The NeoPlanet backend had the ability to track and target
marketing and promotions, even through
corporate Firewall (computing)|firewalls.
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Formula SAE - Concept
1
The target marketing group for the race car is
the non-professional weekend autocross racer
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ExactTarget - Corporate history
That September at the ExactTarget
Connections conference,
salesforce.com said it was integrating
ExactTarget into a new division called
Salesforce ExactTarget Marketing
Cloud.
1
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SRM University - Camber Racing
1
The target marketing group for the car is the
nonprofessional weekend autocross racer
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Trade publication
1
A 'trade magazine', or trade rag, also
called a 'professional magazine', is a
magazine published with the intention
of target marketing to a specific
industry or type of Craft|trade. The
collective term for this area of
publishing is the 'trade press'.
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Forum spam - Types of forum spam
Some spam messages are targeted
towards readers and can involve
techniques of target marketing or even
phishing
1
https://store.theartofservice.com/the-target-marketing-toolkit.html
Consumer privacy
1
Meanwhile, via target marketing and rewards
programs, they were acquiring ever more data.
https://store.theartofservice.com/the-target-marketing-toolkit.html
Consumer privacy - Customer privacy
1
Such common commercial measures as
software-based customer relationship
management, rewards programs and
target marketing tend to drastically
increase the amount of information
gathered (and sometimes shared). These
very drastically increase privacy risks,
and have accelerated the shift to
regulation, rather than relying on
corporate desire to preserve goodwill.
Companies using coupon programs
often set up coupon printers in grocery
stores.
https://store.theartofservice.com/the-target-marketing-toolkit.html
Narrowcasting
Also called niche marketing or target
marketing, narrowcasting involves aiming
media messages at specific segments of
the public defined by values, preferences,
demographic attributes, and/or
subscription
1
https://store.theartofservice.com/the-target-marketing-toolkit.html
Anonymizer - Purposes
1
Anonymizers are also used by people
who wish to receive objective
information with the growing Internet
marketing#Geo-targeting|target
marketing on the internet and
targeted information
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Cars 2 - Critical response
1
Critics generally criticized the MPAA
rating system|G rating, the focus on
Mater and felt the film lacked warmth
and charm, while also feeling the film
was made as an exercise in target
marketing
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Target markets - The psychology of target marketing
1
Nontarget Markets and Viewer Distinctiveness: The
Impact of Target Marketing on Advertising
https://store.theartofservice.com/the-target-marketing-toolkit.html
Shopper marketing - Market segmentation|Segmenting shoppers
1
When conducting shopper segmenting,
the market is divided into essential and
measurable groups, that is, segments on
the basis of the buying behaviour data.
Shopper segmenting makes it easier to
answer the requirements of individual
segments. For example, price-sensitive
and traditional shoppers clearly differ
from one another as far as their buying
behaviour is concerned. Segmenting
makes it possible to target marketing
measures at the most profitable
shoppers.
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Spambots - Forum spambots
Some spam messages are targeted
towards readers and can involve
techniques of target marketing or even
phishing, making it hard to tell real posts
from the bot generated ones
1
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Trade literature - Trade journal
1
A trade magazine, or trade rag, also
called a professional magazine, is a
magazine published with the intention
of target marketing to a specific
industry or type of trade. The
collective term for this area of
publishing is the trade press.
https://store.theartofservice.com/the-target-marketing-toolkit.html
Location intelligence - Commercial Applications
1
* Hotels Restaurants: Customer profile
analysis, site selection, target marketing,
expansion planning.
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Do Not Track Policy - Do Not Track Kids Act of 2011
1
*Preventing online companies from utilizing
the collected data for target marketing
purposes
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Web visitor tracking
1
However in a business to business context
understanding a web site visitors
behaviour in order to identify buying
intentions is seen by many commercial
organisations as an effective way to target
marketing activities
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Meteora (album) - Reception
Blender described it as harder, denser,
uglier,#15, page 128 while Q
(magazine)|Q described it as less an
artistic endeavor than an exercise in target
marketing.[http://www.metacritic.com/musi
c/meteora/critic-reviews?sortby=publication Critics reviews at Metacritic
sorted by publication]:
1
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Meteora (album) - Reception
1
*Q Review. Meteora is less an artistic
endeavour than an exercise in target
marketing. [May 2003, p.104].
Entertainment Weekly gave the album a
B+, calling it a thunderously hooky
album that seamlessly blends the
group's disparate sonic elements into
radio-friendly perfection
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