Transcript Presentation to National Association of Women

NAWBO July 10, 2006
“How Can I grow
my Business”?
Debra Kurtz
President
Kurtz Consulting Inc
Debra Kurtz * 224.715.1538
[email protected]
www.debrakurtz.com
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Kurtz Consulting Inc
Sales & Marketing Solutions
Debra Kurtz * 224.715.1538
[email protected]
www.debrakurtz.com
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Practice Areas of Kurtz Consulting
Project Areas
Market
Assessment
& New Product
Development
* Understand marketplace
and competition
* Develop product specs &
* Manage the development
Process
* Licensing/Partnering
* Revitalize stagnant
businesses
Go-ToMarket
Strategy
* Segment the market
* Develop messages
* Determine market
size
* Develop marketing
Strategy
* Promotional Mix
* Tactical Marketing Plans
Sales Force
& Service
Design
*
*
*
*
*
*
*
*
*
Define sales process
Sales force types
Size & structure
Deployment
Customer Targeting
Compensation
Call Centers
Training
CRM
Debra Kurtz * 224.715.1538
[email protected]
www.debrakurtz.com
Strategic
Planning &
Business
Plans
* Generate strategies
* Develop business
plans
* Contingency planning
* Measure sales &
marketing effectiveness
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Case Study:
Jumpstarting Sales
 Business Opportunity: Summit is the
dominant player in medical imaging
products sold to various market segments.
Both the product line and the market
segments are mature, requiring a new plan
for Summit’s future growth.
 Solution: Kurtz Consulting helped Summit
develop the business case to pursue new
digital technology. We also identified a
new and growing customer segment for the
existing x-ray product line, requiring
minimal product modification, and
jumpstarting sales.
 Results: Summit Industries launched
several new digital products within 12
months. Summit’s sales increased 20%
over the previous year.
Debra Kurtz * 224.715.1538
[email protected]
www.debrakurtz.com
“Debra Kurtz helped our
company set a new
strategic direction. At the
same time, she helped
our company finance this
initiative through
additional sales of our
existing products. She is
a strategic thinker who
knows how to produce
results.”
Joe Flies, President
Summit Industries Inc
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Case Study: New Product
Development, Marketing & PR
 Conceptualized, developed and
launched a new category in
breastpumps



Created a new retail category
Leveraged hospital technology for
home use
Used this superior product to enter
new channels, obtaining 79%
market share in hi-end retail
pumps
 Generates 25% of company’s
Pump In Style
Breast Pump
– 25% of sales
sales today, 10 years after launch
Debra Kurtz * 224.715.1538
[email protected]
www.debrakurtz.com
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How Can I help you?
 Tap into my network
 Marketing Executive Networking Group (MENG)
Consultants
 Institute of Management Consultants
 University of Chicago Graduate School of Business Alumni
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Roundtables
IBIO (Illinois BioTech)
Healthcare
Healthcare Business Woman’s Association
Chicago Health Executives Forum
WBMA (Wisconsin Biotech & Medical)
MIT Enterprise Forum/TiE (innovation networking groups)
Wisconsin Innovation Network
Midwest Entrepreneur’s Forum
Debra Kurtz * 224.715.1538
[email protected]
www.debrakurtz.com
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How Can I help you?
 Speaking engagements for one of your
networking groups
 Marketing on a Budget
 Do-it-Yourself Public Relations: Getting Free Exposure
 Developing your Marketing Plan
 Know Your Customers and Increase Your Sales
 Increasing Your Sales Team’s Effectiveness
 Business Networking
 The Value of a Business Advisory Board to help Your Business
Grow
Debra Kurtz * 224.715.1538
[email protected]
www.debrakurtz.com
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How Can You Help Me…
 Target Firms:
 Companies that want to grow sales and profits
 Companies with stagnant sales or a problematic
business unit
 Rapidly growing companies who need more structure
to optimize growth
 Introductions to Business Owners/Presidents/CEO’s
 Introductions to VP Marketing or VP Sales in larger
firms
No obligation initial meeting to explore ways I can help
Debra Kurtz * 224.715.1538
[email protected]
www.debrakurtz.com
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Kurtz Consulting Inc
 Structured approach to developing analyzing
opportunities, developing and executing plans
to grow sales
 Proven expertise with best practices in:
strategy
 new markets
 new channels
 new products

Questions?
Debra Kurtz * 224.715.1538
[email protected]
www.debrakurtz.com
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Debra Kurtz
Kurtz Consulting Inc
NAWBO
7/10/06
Debra Kurtz * 224.715.1538
[email protected]
www.debrakurtz.com
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