Transcript Document

Marketing & Sponsoring
11th Oct. to 15th Oct. 2006
Marketing & Sponsoring
Thomas Faltner – IAESTE Austria
What‘s marketing?
• an organizational function and a set of
processes for creating, communicating
and delivering value to customers and
for managing customer relationships in
ways that benefit the organization and
its stakeholders
11th Oct. to 15th Oct. 2006
Marketing & Sponsoring
Thomas Faltner – IAESTE Austria
Why do you need a
sponsor?
• To provide enough money to run your
Local Committee
• To have the funds to send your
members to Events like JUMP
• ….
11th Oct. to 15th Oct. 2006
Marketing & Sponsoring
Thomas Faltner – IAESTE Austria
Why does a
sponsor need you?
• To get in contact with students
• To outsource advertising activities
• …..
11th Oct. to 15th Oct. 2006
Marketing & Sponsoring
Thomas Faltner – IAESTE Austria
What can you offer
a sponsor?
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Logo on webpage
Brochures
Discount at company fairs
Distribute promotion material to students
Webpage with job-offers (e.g.
www.firmenmesse.at)
• Organization of presentations at universities
• Databases of students
• Distribute questionnaires for students
11th Oct. to 15th Oct. 2006
Marketing & Sponsoring
Thomas Faltner – IAESTE Austria
Ways of Sponsoring or
what can a sponsor
offer you…
• Money
• Products
– Technical Equipment
– Furniture / Office Equipment
– Cheaper Transportation
– Free Internet
– Drinks / Food
• BOTH
11th Oct. to 15th Oct. 2006
Marketing & Sponsoring
Thomas Faltner – IAESTE Austria
How to get contact
data
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Alumni Network
XI – Databases
Company fairs
Internet-based company data bases
Data collections on CD (yellow pages)
Friends + relatives
Fairs
Presentations of companies
Telephone book (paper / online version)
11th Oct. to 15th Oct. 2006
Marketing & Sponsoring
Thomas Faltner – IAESTE Austria
How to get in first
contact
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Email (critical – spam)
Post-mail (expensive)
Telephone (very time intensive)
Alumni
Friends, Relatives
Face to face (make an appointment)
11th Oct. to 15th Oct. 2006
Marketing & Sponsoring
Thomas Faltner – IAESTE Austria
Who makes the
contact
• One responsible for a group / all
contacts
• Financial Responsible of LC / NC
• President of LC / NC
• PR-Group / Group Leader
• National Coordinator
• Everyone who has the chance :=)
11th Oct. to 15th Oct. 2006
Marketing & Sponsoring
Thomas Faltner – IAESTE Austria
What to do if you
got the contact
• List of benefits you can offer
• Draft of sponsoring contract
11th Oct. to 15th Oct. 2006
Marketing & Sponsoring
Thomas Faltner – IAESTE Austria
List of possible
sponsors – part I
• Companies
– International Acting companies
– Local Acting companies
– Exchange Partners
– Banks
– Mobile Phone Companies
11th Oct. to 15th Oct. 2006
Marketing & Sponsoring
Thomas Faltner – IAESTE Austria
List of possible
sponsors – part II
• Public Institutions
– Ministeries (e.g. for Education, Economoy,
Tourism, etc.)
– Chamber of Commerce
• Specific Branches of COC (e.g. for Chemical Industrie,
Automotive Industrie)
– Federal States
• Subdivisions for Education, Science
– Municipalities
– Embassies from incoming students
11th Oct. to 15th Oct. 2006
Marketing & Sponsoring
Thomas Faltner – IAESTE Austria
List of possible
sponsors – part III
• Related to Universities
– Rectors
– Deans of each faculty
– Mensa / Student dorms / University
Director
11th Oct. to 15th Oct. 2006
Marketing & Sponsoring
Thomas Faltner – IAESTE Austria
List of possible
sponsors – part IV
• Alumni
– Might be the most powerful, if you can
relay on a good database of your alumni –
networking is here everything!
11th Oct. to 15th Oct. 2006
Marketing & Sponsoring
Thomas Faltner – IAESTE Austria
How to keep a
sponsor
• Stay in contact
• Send „Christmas Cards“
• Invite them to official IAESTE – Events /
Presentations in your country
• Receptions with companies
• Send reports
• Make new offers
11th Oct. to 15th Oct. 2006
Marketing & Sponsoring
Thomas Faltner – IAESTE Austria
Thank you for your attention
11th Oct. to 15th Oct. 2006
Marketing & Sponsoring
Thomas Faltner – IAESTE Austria