Transcript DMAAR Small Group Setting Series: Robin Polder, Misty Soldwisch

DMAAR Small Group Setting Series:
Robin Polder, Misty Soldwisch,
Ralph Stonehocker, Robin Von Gillern,
and John Dunn
HOW TO MARKET
YOURSELF ON A BUDGET
Agenda
1.
2.
3.
4.
5.
6.
Overview
Source of Business
Goal Setting
Budget
Agents Share Best Marketing Practices
Summary
Overview
• Who do you work for?
Overview
Source of Business
• Where do you get your business from?
Source of Business
Source of Business
Sign Call / Internet
24%
Open House
8%
Personal
Acquaintance
14%
Referral
54%
Goal Setting
• Do you set goals?
• Can you measure them?
• Who do you tell what your goals are?
• Celebrate Success…
Goal Setting
Success Defined:
Success is the peace of mind derived from
making the absolute and complete effort to do
the best for that of which you are capable.
John Wooden, UCLA Bruins Basketball Coach
Goal Setting
• See Goal Setting Spreadsheet
Budget
• Be proactive instead of reactive
• Analyze last year’s expenses as a base
Budget
• See Budget Spreadsheet
Agents Share Best Marketing Practices
• Misty Soldwisch
Agents Share Best Marketing Practices
• Ralph Stonehocker
Agents Share Best Marketing Practices
• Robin Von Gillern
Summary
• Wrap-up
• Questions and Open Forum