Transcript industry and market analysis

The Address of Quality
www.besdfurnitures.com
OUR MISSION
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To provide the most suitable and comfortable
furniture all over the world which is setting its trying
to meet customer expectations.
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From design through fulfillment, we continuously
strive to provide the best product at the best prices
accompanied by the best service to get customer
satisfaction,contribution to national economy
production cost, efficiency, quality comprehensions.
OUR VISION
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To creating long-term relationships with our
customers by providing an outstanding
environment in which to shop and work.
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To develop a strategic partnership with our
suppliers to provide the best in furniture and
services that the industry can offer.
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To be one of the top 5 preferred brands for
panel furnitures, sitting group, mattress and
home textile products.
INDUSTRY AND MARKET ANALYSIS
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The furniture industries are positioned very
carefully.This is high-quality furniture combining
workmanship and ergonomics for the customer who
understands quality, is a user of high technology
equipment, and is willing to spend money on the
best.
INDUSTRY AND MARKET ANALYSIS
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The marketing analysis is based mainly on making
the right information available to the right target
customer .
The marketing has to convey the sense of quality in
every picture, every promotion, and every
publication.
INDUSTRY AND MARKET ANALYSIS
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Furniture industry is getting more attractive for
people in recent years.
Consumers have started to pay attention their
interior of their homes.
There are many active buyers which increase market
value of furniture sector.
With the entering of big furniture firms,the
competition has been incerased.
INDUSTRY AND MARKET ANALYSIS
World;
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Heart of the furniture is Italy in the world.Especially,
furniture sector in Italy in 2008-2010 cover furniture
production, domestic consumption furniture imports
and exports and production prices.
INDUSTRY AND MARKET ANALYSIS
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Predicted market in Italy is 280 millon dollars; The
performance of the Italian furniture sector, providing
trends and forecasts on furniture production,
furniture consumption, furniture imports and exports,
prices, competitiveness and foreign demand.
Pricing;
Predicted numbers for furnitures sale about between
250 dollars and 100.000 dollars.
BUSINESS DESCRIPTION
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Our e-bus operates in furniture industry.
Being the best site that provides safe,comfortable
and cheap furnitures.
Our purpose;
Providing a specialised service for customers by
going their homes to design their home styles
according to the customer needs and expectations.
BUSINESS DESCRIPTION
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Our capital will be 60.000 TL.
The site will open when we find a furniture factory
and production units and designers.
The Address of Quality
www.besdfurnitures.com
GOALS
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To help customers to live desired
comfortable and perfect sweet homes.
One of our mission is to increase the
popularity of online furniture.
Customers can also design their furnitures
on our site.
GOALS
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We focused on succes,stocking,popular
colours of the entire line for a ‘quick shop’
programe solving on issue that has been a
challange for other company
To keep pace withthe customers’ demand
manufacturers are offering expanded product
line and custom options
OBJECTIVES
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In coming 8 years the site will be the most
clicking/preferred online fine furniture
marketplace in Turkey.
Following 3 years we want to reach 800.000
TL income.
OBJECTİVES
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Unique long-term relationships with Italian
furniture manufacturers will transfer to the
buyer of this internet business opportunity.
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Besd furniture is composed of 300 firms that
directly employs 80.000 and provides indirect
employment to 140.000 individual
BUSİNESS MODEL
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Viral Marketing
Word-of-mouth marketing in which customers
promote a product or service to friends or
other people.
A single company’s website and stores
where products and services sold.
ADVERTISING
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Paid Search engine
Viral Marketing
Paid Billboards
Affiliation
BUSINESS MODEL
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B2C Marketing
The report higlights interesting examples of
web-based e-comunication and e-catalogue
initatives supporting selling activities .
Consumer marketing executives need to
adapt their b2c marketing and sales strategy.
The Address of Quality
www.besdfurnitures.com
SECURITY AND PRIVACY
Do not provide or sell your details to third
parties
 Secure payment conditions,payment at door
 Do need this data to process your order
 They are stored on your site
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To the highest degree of security
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You have to right to access any data related
to you
REVENUE MODEL
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Cutomer registration and sold furnitures
%1.2 commissions from sold furnitures
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Advertising fees our target profit will be
50.000 ytl.
TARGET MARKETS
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Customers
people who want to design their home
furnitures sweetly
teenages who want to create and change
many various models
children
redecorators
new married couples
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As a market
Hotels
Companies
Cafes which want to create diffrently
decoration
TARGET MARKET OBJECTİVES
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Earn 60,000 YTL profit for each month/
960,000 YTL profit for each year.
Place our web address in the first line of the
search engine Google Turkey.
The Address of Quality
www.besdfurnitures.com
USE OF COMPETITIVE
INTELLIGENCE
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Competitive intelligence is defined as having four specific
goals:
– Detecting competitive threats
– Eliminating or lessening surprises
– Enhancing competitive advantage by lessening reaction
time
– Finding new opportunities
Besdfurniture.com can use it to analyze the market and what
their competitors are doing or planning in the near future
Competitive intelligence is believed as a process of monitoring
the competitive environment
THREAT OF NEW COMPETITION
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Furniture industry is depressed right now,
which could be one reason why furniture
industry has very few barriers for new
entrants.
COMPETITORS AT HOME
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Our web sites difference from others is able
to offer competitive prices with high grade
quality. On the different areas that we work
with we have our own people which follow
the orders placed, giving the correct
information to the suppliers we are able to
avoid problems for the buyers.
SWOT ANALYSIS
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Strengths
*Well known brand with loyal customers.
*Offer a unique product or service.
*Offer low competitive prices.
*Pictures of all product.
* Easy to navigate of our web site.
* Every page have a link back to your homepage
SWOT ANALYSIS
Weaknesses
*Too many banners.
*Available only English and Turkish versions.
*Communication between manufactures and
retailers very complex.
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SWOT ANALYSIS
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Opportunities
*Developing market.
*Expand nationally
*Increasing demand of customers for leisure , confort
and flexibility.
*Keeping customers of satisfied with the support of
service.
SWOT ANALYSIS
Threats
*Global financial crisis.
*Risk that the service offers will be copied by
the competitors.
*Growing competitive pressures.
*Increase entry of new competitors
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THANK YOU FOR YOUR LISTENING
ECEM ŞAVKLI
A.DAMLA ÇİÇEK
SELEN BALÇIK
BESTE ALVER