Transcript Estimation of efficiency to foreign economic activity of enterprise

Estimation of efficiency to foreign
economic activity of enterprise
How to get into the concrete market in the best way?
In modern conditions it is possible to allocate three basic
ways of penetration into the foreign markets.
Creation of own marketing network.
At a choice of this way of penetration on the
foreign markets it is necessary to know well the
market, probably, to have there constant
representatives who are employees of the given
firm-exporter, well know its production, protect
interests of the enterprise etc.
•Use of independent trading, marketing
intermediaries.
The expediency of this way is
doubtless at introduction on the new
markets when own system of sale is
not created yet, and, maybe, its
creation inefficiently or demands the
big expenses
The third way of penetration on the
foreign market unlike considered,
assuming, that the goods (production) is
created at the enterprises of firmexporter and in ready (or nearly so
ready) a kind are delivered on the
market, mean production, goods
creation in full or in part in the country
on which market the enterprise aspires.
Such way is expedient, it is obvious, if the given
market for firm is extremely perspective and,
besides, goods manufacture on a place can give
notable economic gains, including economy on
transport costs, the customs duties, detour of
non- tariff barriers, and also economy of
industrial expenses (cost of raw materials,
energy, wages, deductions on social insurance,
etc
Detour-обход
Notable economic gains-Ощутимые экономические
выгоды
• For correct definition of strategy of work the firm should analyze some questions.
•
First, what real price of the goods for the consumer and in what its basic
difference from cost and value consists.
• The all-round price of the goods from the point of view of the buyer
shares on two parts.
•
The first represents a money's worth of the goods of certain
quality, or that sum which the buyer pays to the seller for the goods.
•
The second part of the price are expenses accompanying
(сопровождение) purchase, which the buyer ( expenses on exploitation),
minus outer effects (economy) which are the buyer receives
• Goods cost - set of all expenses (расходы) which are carried by the
producer, connected with production, realization and goods service.
• Value of the goods - the positive or negative importance of the goods
defined by its properties (свойства) and an activity of the buyer.
 On the basis of the analysis of the received information the firm can
spend preliminary market segmentation, define target groups of
consumers, and also a place of the goods of the given firm in the market.
 Market segmentation is a breakdown of the market on accurate groups
of buyers by the certain criteria influencing the relation to the given
goods and its consumption by given buyers for which separate complexes
of marketing are required.
• After the administration has made the decision on target groups of buyers, it
is necessary to define precisely goods place in the market.
• Goods positioning in the market is a support to the goods of distinctive
competitive position in the market by means of various elements of
marketing.
Strategy of an exit of the enterprise on the market end
users
There are some basic strategy of an
exit on the market.
Their especially wide application is
characteristic for commodity markets of
mass demand, however substantive
provisions of this or that strategy can be
used at work on a commodity market of
industrial appointment too.