Transcript MARKETING BASICS

MARKETING BASICS
Presented by
Dr. Memo Diriker
to the
ORLD 618 Ph.D. Class
at the
University of Maryland—Eastern Shore
July 15, 2006
MARKETING
The Marketing Mix
Product
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Product Life Cycle
New Product Development
Adoption and Diffusion
The Product Portfolio
Price
• Core Price
• Transaction Support
Promotion
• Mass Selling
• Personal Selling
• Sales Promotion
Place
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Move Element
Store Element
Transaction Point
Order Processing
4 + 2 Ps
• Political Power
• Public Awareness
Segmentation
Buyer Behavior
Planning, Control, and
Evaluation
Market Research
Copies of this presentation
and the handout can be found at:
http://www.ORLD618.info