Transcript Automotive Digital Ad Facts and Figures

Why is the Auto Industry shifting billions away from traditional
offline media into online digital advertising strategies and media?
The following slides are a collection of recent data, research,
marketing studies, acts and figures that have been assembled to
enable seeing a collective vision and research summary of why
so much automotive related marketing money is being shifted
from offline media into online media
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
1
Who are the Biggest Advertising Spenders?
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
2
The Automotive
Industry lags
behind most other
major industry
marketing
categories in the
shift to digital…
This will be
resolved as OEM’s
find ways to shift
Tiers 2 and 3 into
online advertising
medias.
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
3
Why is the Auto Industry shifting billions away from traditional
offline media into online digital advertising strategies and media?
40.0%
“Which one of these information sources was
most important when making decisions about
buying your first new vehicle?”
35.3%
35.0%
30.0%
24.9%
25.0%
20.0%
13.4%
15.0%
8.2%
10.0%
4.4%
3.6%
5.0%
1.1%
0.0%
et
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n
I
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ily
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a
F
ds
n
rie
TV
M
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in
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a
ag
r
w
Ne
pe
a
sp
o
di
a
R
Source: Polk Center for Automotive Studies – 2007 New Vehicle Sales Study
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
4
Where does Automotive
Buying Influence occur?
What are the most
important types of
information sources to
car buyers with Internet
access?
OEM sites are replacing
3rd Party sites!
Dealer sites are now
more important than
Independent sites…
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
5
What About Automotive
Buying Influencers?
A Harris Interactive survey of
people who considered
themselves “very” or
“extremely knowledgeable”
about cars found that 63%
had used the Internet as a
resource for their most recent
car purchase, while
magazines—presumably
enthusiast titles—were a
distant second, at 33%.
Newspapers ranked only
slightly ahead of television.
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
6
When we exclude Paid Search and Video Advertising, the most recent
3 year growth in online automotive display advertising is dramatic…
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
7
Today’s Biggest Dealer Advertising Challenge
Overspending on Newspaper, Radio, Outdoor & Mail Relative to Usage
The Average Car Dealer’s Advertising Spend Does Not Match
The Car Buying Consumer’s Media Consumption Behaviors…
Average Dealer Advertising Spend vs. Consumer Media Consumption
40%
Dealer Ad Budget
Efficiency Gap
35%
30%
25%
20%
15%
Dealer
Consumer
10%
5%
0%
Newspaper
Radio
Television
Internet
Other
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
Source: NADA
8
The Auto Industry continues to shift
Advertising funds into the Online and
Interactive Media space at a rapid pace…
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
9
Respected research firm, Borrell Associates, predicts that online
auto ad spending will increase by 13% over the next five years,
compared with less than 2% for total auto industry spending. By
2009, digital spending will hit $4 billion, surpassing every other
medium except broadcast television.
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
10
The Automotive Industry continues to shift advertising funds into the Digital
Advertising space… From less than $2.5 Billion in 2007, the industry will grow
Digital Ad budgets to over $5 Billion during the next 4 years.
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
11
Automotive Ad Spending Shifts Online
Overall spending may be stagnant, but automakers and dealers will continue to
shift it among media channels. Between 2005 and 2007, advertising spending
moved from traditional media into digital and out-of-home initiatives, according
to TNS Media Intelligence data supplied to eMarketer. Hardest hit were
newspapers (-30.3%) and magazines (-12.5%), while TV (-6.3%) and radio (7.6%) experienced smaller by similar declines. At the same time, spending for
online display ads rose 109.1%, while outdoor climbed a modest 1.9%.
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
12
At the OEM level (Tier 1), budgets are skewed towards an over reliance on TV
relative to the influence TV has on car buyers. While Internet is budgeted at
less than the impact it has.
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
13
New vehicle franchise dealers in the USA spent $7.86 billion on
advertising last year, with the average ad spend per dealership
increasing by 4% to slightly over $378,000.
Source: National Automobile Dealers Association (NADA), "2008 NADA Data:
Economic Impact of America's New-Car and New-Truck Dealers,“ May 2008
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
14
The chart below reveals changing trends in media buying at the local dealer
level. Total ad spending dropped 13.5% between 2005 and 2007, to $4.9 billion.
Newspaper spending fell by almost 22% in that time, followed to a lesser extent
by radio and outdoor. Magazine spending, although a modest $29.2 million,
actually rose 71% in the same time period—and online display ads surged
189% to $114 million and a 2.4% share of the total advertising budget.
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
15
Consumer Behavior and Attitudes
• In 2008 and 2009, the question for both OEM and dealer marketers is not
who is using the Internet to shop for cars, but who isn’t?
• Capgemini reports that 80% of in-market vehicle shoppers go online at
some point in their search. The firm reported that percentage was 71% in
2006 and 64% in 2004.
• According to Borrell, in-market car buyers spend an average of five hours
researching vehicles on the Internet—and less time with traditional media.
• CarGurus, a third-party auto site, reported that online prospective buyers
spend more than 60% of their time looking at photos and videos of new
cars and the rest of the time reading articles, user reviews, vehicle
specifications and pricing.
• Even so, according to TNS data, in 2007 automakers were still pouring the
majority of their ad budgets, about 60%, into TV. That is money they
cannot afford to waste in 2008, 2009 and beyond.
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
16
For Car Dealers…
Marketing, Selling and Servicing Vehicles
• The Internet dramatically changed the dynamics of selling and servicing
cars by offering shoppers transparency in pricing and vehicle specs.
• Today, consumers expect dealers to respond to e-mail inquiries in about 2
hours… not four days. They want to schedule service appointments online,
check dealer inventory on new and used cars, and be able to buy them.
• In the coming years, more and more consumers will want to conduct
the entire buying process online, and dealers will have to provide the
tools to facilitate the sale, including links to loan applications, inventory
selection, buyer’s orders, deposits, down payments and car insurance.
• Web sites will make or break a sale—and an ongoing relationship. Sales
contact with new customers will be limited to a one-time showroom visit for
pickup—and then continue via the Web site for accessory sales, ongoing
promotions, service and maintenance appointments.
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
17
Automotive Digital Marketing…
• Online Media Tools
Knowing that millions of potential
automobile buyers are online is one
thing; understanding which tools to
use to reach them is another. But
savvy auto marketers are learning.
• Search Engine Marketing
Once online, most people turn to
a search engine for auto research.
A global survey from Capgemini showed
that 78% of car buyers visited sites
found by using a search engine.
• Online Advertising
Used to cost effectively inform, invite
and guide car buyers to the right tools.
Targeted Placements based on visitor
demographics, sequential displays and
Behavioral Targeting create ability to
deliver right messages to right people.
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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What Do Automotive
Consumers Search For?
According to a survey published by
Autobytel and conducted by the
Kelton Research firm…
• Searches for new vehicle related
information, such as MPG, prices, photos,
videos, features, equipment, colors,
specifications and local dealer inventory
topped the list of automotive categories for
broadband internet users.
• Finding information about local dealers
such as location, business hours, phone
numbers, email addresses, vehicle
inventory and pricing was the second-mostpopular use of search engines
• Used-car searches related to availability
and pricing ranked as the third most
frequently used automotive search activity
by car buyers.
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
19
What About User Generated
Content (UGC)?
Social Media Marketing
Every day, conversations that used to take place with
friends and family are shifting to the Internet.
Capgemini found that, with the spread of social
media, shoppers are now looking for opinions and
reviews from total strangers about specific brands,
makes and dealers, as well as to discuss their own
impressions and experiences.
The “New Autoshopper.com Study” from J.D. Power
found that nearly 69% of online new-vehicle buyers
used one or more types of user-generated content.
Consumer ratings and reviews were the most popular
form, and enthusiast sites, online forums, blogs and
photo-sharing sites were considered helpful but had
lower usage rates.
Word-of-Mouth Online
A few short years ago, price and vehicle specs were
the main pieces of information sought online. Today,
shoppers turn to the Web for recommendations and
reviews. Word-of-mouth has always had a great
influence on vehicle purchase decisions, but now the
Web—through blogs, user reviews, discussion
groups, automotive wikis and other social media—is
replacing
recommendations
from friends
and family.
Ralph Paglia;
Director – Digital Marketing,
505-301-6369,
[email protected]
20
What About User Generated
Content (UGC)?
Online Media Tools
A joint comScore and Kelsey Group study
showed that 78% of Internet users who read an
online review in the automotive category said it
influenced their offline purchase decision.
Social Media as Word of Mouth
Not surprisingly, Capgemini found that younger
Internet users are more likely to check out
automotive blogs. About one-third of respondents
ages 18 to 34 did so while researching a
purchase, compared with 22% of respondents
ages 50 and older.
Toyota was an early entrant in the blogosphere, employing staff to, among other things, blog back.
Bruce Ertmann, corporate manager of consumer-generated media, told Brandweek he checks
Autoblog, Jalopnik, Autoextremist.com and fan sites. As an example, when Al Gore III, son of the
former vice president, was pulled over in July 2007 for driving his Toyota Prius at 100 mph, the
automaker responded to blog entries about the incident. “We don’t advocate traveling at 100 mph
on our nation’s highways, or anywhere for that matter in any of our products, but we’ve also heard
from some of our Prius owners that say it’s kind of nice to know the car is not a slug at all but has
the power to move fast if needed. Just what is the top speed of a Prius? It’s actually 103 mph. Buy
a Prius—but obey the law,” Mr. Ertmann wrote on his blog.
In a six-month study of online behavior conducted in 2007, CarGurus found that new-car shoppers
spent a majority of their time online looking at photos or watching videos. Reading articles and user
reviews or comparing prices and vehicle specifications occupied 38% of their time.
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Greatest Gains
Greatest Reductions
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Where is the traditional Advertising money being spent within the
Automotive channel? Non-digital ad spend is declining as
Automotive moves from offline to online advertising, with
Automotive Tier 2 (dealer associations) and Automotive Tier 3
(dealers) in the top 3 for both volume and shift towards digital.
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
24
With 4 of the top 10 offline media buyers being car companies, despite having
shifted billions of dollars into digital, even the car companies still spend a
disproportionately large amount of money on traditional media channels… This
spending will increasingly come under fire and will be further eroded as more
OEM dollars shift into the digital and interactive media formats. This is
important for Tiers 2 and 3 which are influenced by OEM’s.
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
25
When Search Advertising is excluded, and we look at where OEM’s have
shifted budgets into online advertising in the most recent 3 year period, we
can see where the dealers will most likely pull their dollars from as they see
the need to invest in online digital marketing. We believe that Tier 1 is a
leading indicator for spending shifts at Tier 2, and Tier 2 is a likewise leading
indicator of advertising shifts at Tier 3.
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
26
When we look at the overall growth in Digital Advertising and Online measured
media spending, we can see the growth is outpacing the Automotive Industry’s
shifting of media buys at Tier 2 and Tier 3 to date… This is an indicator that
there is a lag in Automotive Tiers 2 and 3 which shows that there is a gap
between what dealers are spending there advertising money on and where both
consumers and the rest of the business world has gone.
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
27
When we look at pure Tier 3 Advertising spend per the most recent NADA
numbers, we see that dealers currently show various expenses that they
categorize as Internet Advertising using up less than 13% of their total
advertising budget. We believe that this share of dealer advertising spend will
more than double to over 25% within the next 4 years…
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
28
How will dealers respond to the
Digital Advertising Gold Rush?
A survey from The Kelsey Group indicated that 59 percent of dealers said they would
utilize Internet video on their Web sites in the next 12 months, versus the 33 percent
who already use the technology.
Additionally, the number of dealers who implement online customer ratings and
reviews is expected to rise from 29 percent to 43 percent, officials indicated.
Meanwhile, 33 percent of franchised dealers indicated they will use social networking
sites, an increase from 15 percent.
"These findings point to a significant disruption in the auto dealer
advertising space," explained Neal Polachek, CEO of The Kelsey Group.
"There are valuable opportunities for traditional and new media companies that
tune into dealers' adoption of Web 2.0 technologies and align with dealers' online
media-buying intentions," Polachek added.
Dealers are also shifting the manner in which they advertise. Sixty-two percent of
dealers surveyed plan to boost online media spending in the next 12 months. Only
17 percent said they will do the same for traditional media.
Likewise, only 8 percent of dealers intend to cut online spending, while 46 percent will
decrease traditional media spending.
SOURCE: The Kelsey Group gathered information for the study in February/March 2008.
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Where will these shifting advertising dollars flow into? It is fairly certain that the
largest segment will be spent on Search Advertising, with well over half of that
going to Google Adwords, followed by online video based advertising and
online website placed display advertising combined equaling paid search
advertising… Classified (Autotrader.com, Cars.com, etc.) will be the 4th largest
spend category, followed by purchased leads and email marketing.
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
30
When dealers were asked in January 2008 where they would shift their online
advertising investments, Search Advertising was followed by Display
Advertising and Video Advertising. This shows a clear justification for ADP
Digital Marketing to invest and grow capabilities in these 3 areas.
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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What Types of Online Video
Based Advertising Will Sell?
What types of online
video advertising
should ADP develop?
It is obvious that
click-to-play,
expanding and video
built into display
advertising space
capabilities are what
we need to offer…
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
32
The Last Ten Years of Change
in the Way Dealers Advertise
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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How Many Dealers Have Started
Buying Search Advertising
During Past 24 Months?
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Which Dealers are Using SEM?
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Winners and Losers in Automotive Advertising
Automotive Retailer Investment in Online Advertising
is Projected to Increase 84% During the Next 5 Years
2006 through 2011
Overall Automotive Advertising by Media Channel ($ Millions)
Declining Investment in Less Effective Media include:
•
•
•
•
Newspaper
Direct Mail
Yellow Page Directories
Local Magazines
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Auto Industry Takes a Digital Turn
The best auto retailers are shifting their budgets into Digital Marketing…
• "Automakers and dealers pulled dollars
out of television, newspaper and magazine
media buys and redirected them to digital
media in 2006 and 2007,"
- Lisa Phillips, eMarketer senior analyst
• eMarketer data shows the automotive
category accounted for $2.69 billion,
or nearly 14%, of the $19.5 billion that
was spent on Internet advertising and
marketing in 2007.
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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All Customers are “Internet Customers”
Majority of Car Buying Research is Done Online
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Why Allocate Digital Advertising Budget?
Car Buying Decisions are Made with Online Information
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Online Information Drives Consideration
Web Out-Influences TV, Newspaper, Radio & Outdoor
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Car Buyers Request Quotes at Multiple Points
RFQ’s are now more likely to originate at Dealer Websites
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Which Industry Segments are
Best Poised to Grow?
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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In 2008-2009 the Internet will impact automotive
shopping more than ever before!
Automotive Internet Usage: Used1 Vs. New2 Vehicle Buyers – 9 Year Trend
Used
80%
New
64%
60%
60%
60%
54%
47%
68%
59%
54%
61%
53%
47%
43%
40%
40%
64%
67%
70%
33%
26%
1Based
2Based
20%
1999
2000
to new-vehicle buyers. Source: J.D. Power and Associates 1999-2007 New Autoshopper.com Studies
to used-vehicle buyers. Source: J.D. Power and Associates 1999-2007 Used Autoshopper.com Studies
2001
2002
2003
2004
2005
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
2006
2007
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Independent sites are decreasing in likelihood
of being the first site visited…
First Auto Site Visited by Online Car Buyers
Independent Sites
70%
Manufacturer Sites
Dealership Sites
66%
62%
61%
60%
58%
51%
48%
50%
40%
46%
45%
47%
46%
40%
30%
34%
36%
31%
20%
10%
3%
2%
2%
2%
3%
2001
2002
2003
2004
2005
5%
6%
2006
2007
0%
Based to new-vehicle AIUs. Source: J.D. Power and Associates 2001-2007 New Autoshopper.com Studies
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Only 22% submit an Internet Lead, but 39% visit a
dealership showroom because of online information
Submit an Online
Request for Quote
Visit Dealer Based on
Online Information
Yes,
22%
No,
61%
No,
88%
Yes,
39%
Based to all new-vehicle buyers. Source: 2007 New Autoshopper.com Study
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Gen Y and Gen X buyers are more likely to submit an online quote request
Lower Funnel Activities
by Generation (Based to All Buyers)
Submit Quote Request
Lead to Dealer Visit
Gen Y
29%
Gen Y
Gen X
30%
Gen X
Boomers
24%
PreBoomers
20%
51%
Boomers
40%
PreBoomers
13%
0%
55%
40%
60%
80%
22%
0%
20%
40%
60%
80%
Source: J.D. Power and Associates 2007 New AutoShopper.com Study
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Search engines can be an effective way to reach
consumers looking for auto shopping sites
Web Sites Found By Search Engines
Percentage of Web Site Results
100%
80%
77%
59%
60%
49%
40%
20%
0%
Manufacturer Web
Sites
Independent Web
Sites
Dealership Web Sites
Based to AIUs using search engines; 2007 J.D. Power and Associates New Autoshopper.com Study
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Consumers use search to find vehicle images
Information Found By Search Engines
100%
82%
80%
60%
42%
40%
24%
20%
0%
Images
Directions/maps to
local dealerships
Videos
Based to AIUs using search engines; 2007 J.D. Power and Associates New Autoshopper.com Study
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Google continues to dominate and grow in AIU search usage
Top 5 Search Engines
58%
Google
30%
Yahoo!
2007
14%
MSN Search
2006
8%
AOL Search
4%
Ask.com
0%
10%
20%
30%
40%
50%
60%
70%
Percentage of AIUs Visiting Search Engines
Based to AIUs; 2006-2007 J.D. Power and Associates New Autoshopper.com Study
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Good Things Happen When You Combine Display and Search!
When combined, Search and Display Advertising deliver profoundly better results than
when used independently. Together, they provide:
1. Significant lift in onsite engagement
2. Increase in online and offline purchasing by consumers who are exposed to integrated
campaigns
Display improves Search performance.
Interest generated from Display advertising carries over to consumer Search behavior:
• 22% increase in CTR when advertisers run both Search and Display over just Search
• 26% increase in related trademark term searches – brand name, company or product names
• Higher click-to-conversion rates in Search campaigns makes individual Search clicks more
valuable
Search improves Display Performance.
When users are exposed to both:
• 244% increase in purchases of advertiser’s products online
• 89% increase in purchases of advertiser’s products offline
• 68% increase in page views on advertiser’s site
• 66% increase in time spent on advertiser’s site
“Advertisers who approach their marketing holistically drive greater engagement, generate
more purchases both online and offline and steal share from their direct competitors.”
Greg Coleman
Executive VP of Sales, Yahoo
Sources:
1. Atlas Digital Marketing Insight Report
2.
Yahoo! Paglia;
Report, January
2007 – Digital
Ralph
Director
Marketing, 505-301-6369, [email protected]
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Jupiter Research 2007 US Automotive Consumer Survey
Yahoo! Search Marketing Proprietary and Confidential. © 2007.
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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How do we know what types of campaigns to offer
online consumers so that dealers will want to use ADP
Digital Advertising solutions?
Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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Ralph Paglia; Director – Digital Marketing, 505-301-6369, [email protected]
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