Transcript Challenge - MB Dragan

(true) Agency Presentation
Who are we?
We are an independent full service interactive agency
based in Bucharest, Romania, with offices in Craiova
and Iasi.
Our workforce totals 20 passionate, well trained
interactive advertising and marketing specialists,
ranging from online marketing consultants to passionate
and talented web art directors, copywriters and
programmers. This makes us one of the biggest
interactive agencies in Romania.
We are strongly focused on results and we always
deliver efficient, creative results, in time.
What services do we provide?
We are focused on Interactive
Advertising. The main services included
in our offer are:
Interactive production
Interactive marketing
Interactive consultancy
A short client list
What do we do?
Online Marketing
Simply put our online marketing workflow is structured on:
Strategic planning: defining objectives and solutions, as well as the
future online marketing mix.
Creative brainstorm: based on previously defined objectives and
possible solutions the creative team brainstorms new and efficient
online interactive scenarios.
Media buying: we negotiate and reserve web advertising space,
depending on campaign needs. We provide some of the best deals for
our future clients, due to our existing partnerships.
Campaign implementation and monitoring.
Results tracking and analysis.
Interactive Marketing Services
Search Engine Marketing
Social media campaigns
Search Engine
Optimization
Online Media Buying
Rich media campaigns
Viral campaigns
Pay-Per-Click Campaigns
ROI Tracking
Email Marketing
Blog Marketing
Interactive production
Be it the largest social network, an engaging flash site
or a street interactive kiosk – these are just some of
the interactive products we can create.
We plan, create, design, implement and track results
using interactive technologies.
A few examples of technologies we’ve used and
developed in so far: SQL databases, Server processed
programming languages, Adobe Flash, Video Streaming,
HTML, CSS, AJAX.
Interactive consultancy
We use our interactive knowledge to
provide efficient, innovative and easy to
track solutions for brand communication
platforms. The agency strongly believes in
simple, one to one marketing and
communication.
What we’ve done so far?
Our interactive work
We provided clients like PRO TV,
Interbrands, iMedia, EPG or EMAGIC with
creative, carefully crafted interactive
products.
Here are some selections:
Euroest.ro
www.euroest.ro
Euroest, the largest Romanian real estate agency commissioned MB Dragan with
creating a new website and advertising this website.
Challenge: create an easy to update, easy to use website offering users an
interactive experience and create leads/sales
Outcome: we’ve created a unique experience, both easy to use and smart (we’ve
built an Artificial Intelligence software to profile and recommend users the right real
estate offers). We’ve innovated by building a very usable search engine, well
integrated, fast and easy to use.
The advertising campaign reached more than 502 000 page views in the first three
months, viewed by more than 92 000 unique visitors. It was the first campaign in the
Romanian Internet zone using rich media (banners), contextual advertising,
blogvertising, social media (social networks distributed messages) and SEO.
Derma Estetique
www.dermaestetique.ro
Derma Estetique is one of the best beauty saloon brands, with cliniques all
over the country.
Challenge: create an efficient, branding and leads oriented campaign
sustaining the brand and generating leads
Outcome: we’ve rebuilt the main website, added some glam to the brand
and optimized the web pages for viewing and search engine indexing. After
that we’ve launched a 6 months campaign reaching the desired target.
The results were impressive: a 5% conversion rate and a huge ROI. That
was the result of a well planned, well implemented online campaign, using
rich media banners, viral campaigns (a cobranded contest with a high
profile website), contextual advertising, blogvertising and many more.
Needless to say the client covered the sales needs for the rest of the year.
Razboiul Sexelor
www.razboiulsexelor.ro
PRO TV, the most popular Romanian TV Station needed an interactive
communication platform for it’s new show: “Razboiul Sexelor”
Challenge: create a easy to update, easy to use website offering users an
interactive experience
Outcome: we’ve planned, created and implemented an interactive medium
offering users video streaming from the show, latest news about their
favorite actors, wallpapers and other downloadable items, photo galleries,
community features and many others.
Traffic per week:
10 350 unique users
82. 375 page hits
Sono.ro
www.sono.ro
Sono.ro, the leading retailer for online audio tools commissioned us to rebuild the
website and increase sales.
Challenge: Rebuild the website to better serve the online shoppers, increase
usability, increase conversion rate and enhance traffic.
Solution: we’ve proposed a strategy starting with improving the website, decreasing
advertising costs and increasing traffic, leads and conversions.
Outcome: We’ve relaunched the online store, with a better CRM, better design and
enhanced layout to help sales. At the same time we’ve decreased the advertising
costs by 40% while increasing the results by around 60%.
Results:
~ 70 000 users / month
~ 403 000 page views / month
Over 18 000 pages indexed by Google
Blogzoner.com
www.blogzoner.com
I’deea Productions had a vision: creating the largest bloggers social network. They commissioned
MB Dragan to think and implement this interactive tool. that will be used by marketers, advertisers
and bloggers worldwide.
Challenge: Create a popular and useful tool for bloggers around the world. Help bloggers
monetize their blogs, meet other bloggers and marketers to get in touch with the most influential
bloggers as well as start blogvertising campaigns.
Solution: we’ve planned and implemented a strong web application, developed on a stable
framework, multiple servers ready platform.
Outcome: We’ve reached the most influential Romanian bloggers and several international
bloggers, all in the span of 1 month. Local Business Magazin on Blogzoner: “Everybody using
Blogzoner will be able to find other bloggers in the same country, city or neighborhood to socialize
or just have a peek at others’ articles”
Results:
80 % of top 400 bloggers joined Blogzoner.com
~ 20000 page hits weekly, after 1 month
Communication mix: Blogvertising, PR, viral advertising
Racheta Alba – viral campaign
MB Dragan needed an unconventional viral campaign promoting the agency’s new
website
Challenge: Drive traffic, communicate the brand’s presence and agency philosophy.
Strategy:
Launch the videos
Connect with bloggers
Spread the word
Centralize traffic to the campaign’s minisite: www.racheta-alba.ro
Gather newsletter and SMS marketing subscribers
Launch www.mbdragan.com
Racheta alba –viral campaign results
Results:
We got 5500 videos views, 15 influential bloggers writing about the
campaign and posting the video, 3000 page views on the website, over 300
subscribers and about 10 000 page views on mbdragan.com in the first
week after the launch.
We filmed, rolled out, spread the word, created the website, the social
media profiles and the buzz in under 3 weeks.
We started on the 10th of September, launched the campaign on the 15th
and announced the launch on the 1st of October.
The main clip was the most viewed in it's category on youtube, in it's
category.
Street and mobile interactive
Street interactive advertising
Is interactive advertising online only? Not at all. We offer street wise
solutions like
Bluetooth marketing,
Interactive displays,
Electronic coupons,
Mobile Video Games
We have also launched the first integrated mobile marketing service
on the romanian market, named Mobione. You can find out more
about this at www.mobione.ro
Street interactive advertising
Contact us
Str. Romulus, nr. 42,
Sector 3, Bucharest
Tel/Fax: 021 3200 111
email: [email protected]
web: www.mbdragan.com