Transcript PowerPoint

Game Development Essentials
An Introduction
Chapter 12
Marketing & Maintenance
developing the community
Key Chapter Questions
■ What are the respective functions of the roles associated
with marketing—such as advertising, public relations,
sales, and promotion?
■ What are the functions of customer support in the game
industry?
■ How are fan communities created and maintained?
Marketing
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Advertising
Public relations (PR)
Sales
Promotion
Customer Support
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Official website
Tutorials
Newsgroups
Newsletters
Player matching
Prosumerism: Player as Developer
Modding
Neverwinter Nights mods created by the Midreach affiliation.
Prosumerism: Player as Developer
Fan-Produced Content
The Queen of Heart series (based on the
popular Japanese game To Heart) is
produced by fans.
Prosumerism: Player as Developer
Fan Sites
Ultimate Gamers is a Blizzard Entertainment fan site.
Summary
Marketing
• Advertising
• Public relations
(PR)
• Sales
• Promotion
Customer Support
• Official website
• Tutorials
• Newsgroups
• Newsletters
• Player matching
Prosumerism: Player
as Developer
• Modding
• Fan-produced content
• Fan sites