Transcript market analysis

THEVIEW HOLIC
Black Box proposals
1
Companies and Products
3
Company Overview
Company History
Business Area
Product Introduction
2
Environmental Analysis
Market analysis
Customer Analysis
Competitors
Marketing objectives
Marketing objectives
4
Future plans
Future plans
Companies and Products
1. Company Overview
2. Company History
3. Business Area
4. Product Introduction
1-1
Company Overview
Company Name
Representative
Date of
Establishment
For Business
Website
World View. Co., ltd.
J. H . lee
May 10, 2010
Car rear view camera, black box
http://world-view.co.kr
1-2 Company History
05M
05M
2010.
07M
12M
01M
2012.
2013.
05M
09M
11M
02M
03M
07M
08M
world view.Co., Ltd. established
Rear View Camera CMOS, CCD production.
TG Sambo and domestic distribution and sale of the
factory distributor
VGA 2CH Black Box EZ-100 development and launch
HD + VGA black box under development
BLACK HOLE Black Box released
THE VIEW created its own brand and CE, FCC
certification.
THE VIEW HOLIC mass production, ㈜ hyubayiron delivery.
SECOM auto Korea (Philippines) Product Factory
Institute recognized and established.
United States, Canada, Russia, and export plans
1-3 Business Area
CMOS
Car Rear View Camera
CCD
Local distributor for
sale
Car Rear View Camera
WORLD VIEW CO., LTD.
Car black box
business promotion
HD Black Box 2CH
THE VIEW production
VGA Black Box 2CH
EZ-100 production
1
Companies and Products
3
Company Overview
Company History
Business Area
Product Introduction
2
Environmental Analysis
Market analysis
Customer Analysis
Competitors
Marketing objectives
Marketing objectives
4
Future plans
Future plans
1-4
Specifications
1-4
Features
MICRO SD memory expansion and recruitment for easy moving !
World View CO., LTD of the THEVIEW HOLIC
By employing an external MICRO SD memory when checking
images,
Black-box without having to remove it from the car, but by
separating the memory
Video can be found easily.
In addition to the large amount of memory because it can be
easily replaced
If necessary, it is convenient to expand the memory capacity.
Features
Achieved best-in-class HD Black Box
2CH FRONT HD / REAR CAMERA VGA
3”” Touch Screen (ease of setup / live video provided)
Prompt (black box management and inspection help)
External GPS support (the vehicle speed display / Google map link)
1-4
Features
THE VIEW HOLIC world-view of the resolution of 1280 X
1280 X 720 의 HD resolution support!
720 By supporting high-quality REAL HD picture.
Particularly strong in the HD image sensor noise is
applied
By using MEGA PIXEL Lens
Provides a clear image.
MAGA PIXEL LENS(6/6)
HD image sensor noise
Stability of processors
By using processors with excellent stability
Customer satisfaction has increased.
MODEL : W2
HD (1280 X 720)
Front
VGA (640 X
480)
Front
1-4
Features
FRONT/REAR Angle 130’
1-4
Features
Front, Rear recorded without omission
1-4
Features
Through a dedicated PC VIEWER Forward /
backward video you can see.
1-4
Features
Support external GPS function Google Maps
2.
Environmental Analysis
1.
Market analysis
2.
Customer Analysis
3.
Competitors Industry Analysis
2-1
Environmental Analysis - market analysis
•
Black box car insurance fraud and crime from the blind spot, which can ensure the safety of the people
as the role is CCTV.
Society and Culture
• The city in July 2013 and was mandated taxi in September 2014 the U.S. government to
promote legislation that would mandate, and thus in the black box in the domestic as well as
international recognition of the importance of expanding the mandate that mounting is shown.
Distribution
• 지역 총판을 통한 물품 공급으로 총판위주의 판매.
environment
• 온라인 판매 사이트 등록 및 판매.
• 홈쇼핑 등록 및 판매 .
• 택시,버스,화물차 조합등 특수목적차량의 장착을 위한 판매.
2-2
Environmental Analysis - Customer Analysis
The type of customer
• Preferred brand-brand products, mainly famous choose
• Product design and performance-design report directly compare and decide (on-line)
•
Product durability - Internet cafes or through group buying. (See full purchase your comments)
• New vehicles equipped with factory-fitted if the service request.
THE VIEW HOLIC Types of domestic consumers
• New car purchase new car when fitted to receive the goods.
• Purchase by design.
• Use your existing VGA model EZ-100 and purchase rewards. (If you want a consumer trade)
• Groups such as the black box purchase through Internet cafes.
2-3
Environmental Analysis - Competitor Analysis
Brand specialty stores
• The overall black-box company branding in online and offline advertising and marketing.
•The country where the black box of about 80 companies being investigated, but where the actual manufacturing of the
doubleWhere about 10 are identified, other companies and the OEM way, branding and sales of revenue.
• World View CO., LTD is not a brand specialty stores, company specializing in the export and domestic market its brand
in THEVIEW Steady sales, A / S and a thorough follow-up of companies that raise awareness.
Overseas markets
• Than the value of the brand in the overseas market, the durability of the more important items that can be seen.
•
Chinese products in overseas markets, but they occupy much sold on the market, the product is durable, does not favor off.
• THE VIEW priority to the development of new products to overseas markets than to enhanced durability of
the product in the domestic market naturally been recognized "a strong black box" to get a reputation is targeting the overseas mar
3.
Marketing Goals
1.
Marketing Goals
3-1.
Marketing Goals
World View CO,. Ltd. Image forming
THE VIEW increase awareness of the product
Maintaining existing distributors and create new dealer
Of black box currently on the market as a strategy for companies that sell online
and offline companies that are selling strategy
Two types of companies can be divided into
World View is now insist on offline sales.
Online advertising effectiveness from the sale to reduce the distribution margin get
closer to the consumer a good price, but why not sell online yet consumers are
familiar with the behavior of the black box of the consumer equipped with not much
of a problem with reality after purchase online, and then disposed of the selling price
to the image of low product loss due to concerns such as
Exported to all over the world, and the world view of the domestic market and offline
sales, "a thorough follow-up Companies", "Durable Good Product" is dedicated to
raise awareness.
4.
Future plans
1. Future plans
4-1.
Future plans
THE VIEW Future plans
1. Domestic sales and distribution network steadily rising
expectations by building awareness THE VIEW.
2.
Due to export "export enterprise" corporate image
formation .
3.
THE VIEW HOLIC raise awareness to maximize sales of
future development and launch of new products.
Thank you very much.