Transcript WC communication blok 3 week 3

WC communication blok 4 week 4
Hogeschool van Amsterdam
Interactieve Media
Agenda
 In/through game promotion presentation
 PR exercise
 Homework
Hogeschool van Amsterdam
Interactieve Media
Homework: All
 Make the first version of your eBay campaign with
rough versions of all the elements (you might find
the attached promotional toolkit useful)
 Be ready to present it to your tutor in the werkcollege after
the vacation
Hogeschool van Amsterdam
Interactieve Media
Promotional tool-kit
Hogeschool van Amsterdam
Interactieve Media
Homework: RT 4
email as a promotional tool
 RT 4 should prepare a presentation of no more than
10 minutes to answer the following questions:
 How can e-mail be used as a promotional tool?
 What are the advantages of e-mail as a promotional tool?
 What are the risks of using e-mail as a promotional tool and
how can these be avoided
 4 slides giving examples of e-mail as a promotional tool
(good and bad practice)
Hogeschool van Amsterdam
Interactieve Media
Homework: RT 5
mobile marketing
 RT 5 should prepare a presentation of no more than
10 minutes to answer the following questions:
 How can mobile marketing be used as a promotional tool?
 What are the advantages of mobile marketing as a
promotional tool?
 What are the risks of using mobile marketing as a
promotional tool and how can these be avoided
 4 slides giving examples of mobile marketing as a
promotional tool (good and bad practice)
Hogeschool van Amsterdam
Interactieve Media