Transcript Real Estate Marketing Reboot Innovate > Relate

Slide 1-0
Welcome
> In today’s class, we will explore:
 Traditional and cutting edge strategies
to “reboot” marketing efforts
 Tools and technologies to maximize
your marketing impact
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What We’ll Cover
1 > Marketing Strategy
2 > The Buyer
3 > Personal Branding for Today’s Buyer’s
Representative
4 > Relationship Marketing in an e-World
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What We’ll Cover
5 > Traditional Techniques with a Twist
6 > Electronic and Multimedia
7 > Web 2.0
8 > Using Results
Exam: 30 questions, 80% passing grade
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Approved Elective
 This course is approved elective for
Accredited Buyer’s Representative
(ABR®) designation
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Helpful Icons
Bright Ideas
Balancing Act
Your Toolbox
Scripts
REALTOR® Code of Ethics
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1. Marketing Strategy
Slide 1-6
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What Is Marketing?
Effort to:
 Implement systematic plan
 Use mix of business
activities
 For purpose of attracting
prospects
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Why Market?
 Inspire immediate action
 Build long-term relationship
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Fundamentals of Marketing Include:
Planning
Tactics
Measurement
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Marketing Strategy as Roadmap
 Helps you decide where you want to go
 Sets direction
 Shapes approach
 Provides rationale for allocating
resources
 Puts efforts on target
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The Answers to. . .
Is your marketing effective?
How can you evaluate it?
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Your Value Proposition
> Distinguishing
characteristics
> Services, experience,
specialty
> Expressed as customer
service
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Beyond the Basics
Goals of innovative marketing are to:
 Generate new business
 Keep you top of mind
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Innovative Marketing Ideas
Start a
blog
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Innovative Marketing Ideas
Get
creative
with
closing
gifts
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Discussion Question
What are the important points
from the Marketing Reboot case
study on page 11?
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5 Innovative Ways to
Market Yourself
 Become part of their
wake-up routine
 Make friend requests
 Make it an event
 Save them some money
 Pack it up
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Assess Current Efforts
> Which tactic produces greatest response?
> Most innovative marketing technique?
> Least effective?
> When did you last try something new?
> How do your competitors market?
> If money were no object, what would you
do?
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6-Minute Brainstorm
Brainstorm new approaches for
your current marketing methods.
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