Transcript PP FINAL REPORT GROUP E

Final presentation
Group E
Bram van Asten
Catia Cruz
Christine Fragniere
Jessica Hekking
Valeria Makropoulou
Nasia Metoki
Frida Tillberg
Introduction
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Poverty in the welfare state
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Improving bridging social capital
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Social Marketing
Poverty in the welfare state
Child poverty
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What it means
Example
Statistics :
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16% at risk to get in poverty
8% of them are getting a job but the risk of poverty is still
high
Out of 78 million Europeans who live in the risk zone for
poverty: 19 million of them are children
Poverty in the welfare state
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gap between people in welfare states
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salary differences
men and women
Women earn 15% less than men in European countries
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single parents
Poverty in the welfare state
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Relative poverty
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social exclusion
hard to define
Calculation
% of a median income.
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Feeling of the people
Poverty in the welfare state
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Improvement of the life conditions even if
there is still poverty
Example
Poverty in the welfare state
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Suggestions
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trying to work together more often
a network between the different domains
making people more aware of their rights
social marketing
Poverty in the welfare state
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Focus on child poverty
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protect and care for children
to minimize harm to children and youth
stabilizing the family situation
When safety is not possible…
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children’s need
Poverty in the welfare state
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What can be done:
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reasonable effort (home or institutions)
competent services shall be provided
consideration of the particular case
rehabilitation and reunification.
Social capital
Some definitions
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Bounding Social Capital
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Bridging Social Capital
Social capital
Identifying the problems
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Seclusion of the community
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Prejudice
Social capital
Suggestions
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Note: Banishing ethnic concentration seems
impossible
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Accessible education
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Stimulating cohesion
Social marketing
Definitions
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“the application of commercial marketing to the
solution of social and Health problems” Karter and
Zaltman (1971)
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“systematic application of marketing along with other
concepts and techniques to achieve specific
behavioral goals for a social good”.
(http://en.wikipedia.org/wiki/Social_marketing).
Social Marketing
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The case in each country
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The topics
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Some examples
Social Marketing
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The group’s choice to apply Social Marketing
for…
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Reasons
Social Marketing
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Strategies to achieve best results possible
The End