Transcript Career Focus: A Personal Job Search Guide

Chapter 4: Marketing Techniques
Definition of networking:
“ Developing and keeping
relationships with others.”
Lamarre, Career Focus, Third Edition
Copyright © 2006 by Pearson
Education. All rights reserved.
Chapter 4: Marketing Techniques
Do’s of Networking
Give as much as you get
Report back
Follow up on leads
Be businesslike
Keep old network
Lamarre, Career Focus, Third Edition
Copyright © 2006 by Pearson
Education. All rights reserved.
Chapter 4: Marketing Techniques
Networking Do’s (cont.)
Call network members
Expand network
Have clear expectations
Include all ages
Lamarre, Career Focus, Third Edition
Copyright © 2006 by Pearson
Education. All rights reserved.
Chapter 4: Marketing Techniques
Telemarketing
Use the phone in your job search to:
Perform networking
Seek information
Answer classified ads
Follow up on resume
Follow up on interview
Lamarre, Career Focus, Third Edition
Copyright © 2006 by Pearson
Education. All rights reserved.
Chapter 4: Marketing Techniques
Telemarketing (cont.)
Use the phone in your job search to:
Contact references
Follow up on leads
Thank contacts
Thank references
Inform family and friends
Lamarre, Career Focus, Third Edition
Copyright © 2006 by Pearson
Education. All rights reserved.
Chapter 4: Marketing Techniques
Additional Guidelines for Telemarketing
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Make a list of companies to be called
Plan calls carefully
Write down key points
Practice
Follow up on calls
Lamarre, Career Focus, Third Edition
Copyright © 2006 by Pearson
Education. All rights reserved.
Chapter 4: Marketing Techniques
Additional Guidelines (cont.)
How to Handle Objections on the Phone
1. Get It
2. Respond with Benefit
3. Reintroduce Original
Request
Lamarre, Career Focus, Third Edition
Copyright © 2006 by Pearson
Education. All rights reserved.
Chapter 4: Marketing Techniques
Career Fair Tips
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Dress for an interview
Take resumes, business cards, pen, portfolio
Have firm handshake, direct eye contact, a smile
Research employers
Talk to each employer, network
Approach employers individually
Lamarre, Career Focus, Third Edition
Copyright © 2006 by Pearson
Education. All rights reserved.
Chapter 4: Marketing Techniques
Career Fair Tips (cont.)
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Attend at less crowded times
Prepare introductory talk
Be prepared for on-the-spot interview
Have insightful questions to ask
Work to maintain enthusiasm, energy
Take short breaks but not too many
Lamarre, Career Focus, Third Edition
Copyright © 2006 by Pearson
Education. All rights reserved.