Transcript Why go mobile? PPT

Aug. 8, 2012
Company Overview
Agenda
 About The Mobile Marketer
 Why Mobile?
 Mobile Strategy
 Premium Mobile Websites
 Sample Applications
 QR Codes
 Text Messaging
About The Mobile Marketer
The Mobile Marketer is a full-service mobile marketing agency specializing in
innovative and engaging mobile communication programs, promotions and
campaigns.
Mobile Web Apps
QR Codes
Mobile Location Analytics
Text Message Marketing
Social Media Management
Mobile SEO & Mobile Advertising
The Mobile Revolution
 More then a third of Australian Adults own a smart
phone.
 95% of smartphone owners search locally
 Customer attention span is only 7 sec. long
Engagement is on the Rise
MOBILE WEB
34%
of People access the
web on their mobile
device.
(eMarketer)
TRIPLE
DIGIT
GROWTH
rate in usage.
(Quantcast)
Mobile Coupons are Booming
MOBILE COUPONS
Greater than
10x user growth
in 2010 with triple
digit increases in
2011 & 2012 in
North America.
(Yankee Group)
Mobile is Immediate!
37%
55%
44%
18-24 YR OLDS
18-24 YR OLDS
MOBILE USERS
checked their
mobile in the last
five minutes.
checked their
mobile in the last
fifteen minutes.
checked their
mobile in the last
thirty minutes.
Source: InsightExpress
Mobile Purchase Decision Making
The Mobile Purchase Decision Funnel
turns eyeballs into buyers.
AWARENESS
• Mobile Web
• Mobile Advertising
• SMS Contesting
CONSIDERATION
PREFERENCE
PURCHASE
• Mobile Web
• Mobile Web
• Mobile Web
• Mobile Updates • SMS Coupon or
• Mobile Coupon
Incentives
and Updates opt-in • Mobile Apps
• Mobile Apps
• mCommerce
LOYALTY
•
•
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Mobile Web
SMS updates
Coupons (Web & SMS)
Mobile Apps
Polling and Voting
You get valuable data at each step along the path enabling ROI
reporting and an optimization feedback loop.
Traditional Apps vs Mobile Web Apps
APPS
No — A separate application is
Platform Independent required for each platform.
Yes — Apps can take total
Rich Experience advantage of native features.
MOBILE WEB
Yes — The mobile web is
accessible on each platform.
Yes/No — With work, some
native features can be used.
Yes — Apps are a great extension Yes — Mobile sites are a great
Brand Extensible of your brand.
extension of your brand.
No — Apps require a lengthy
Easily Publishable approval process for release.
Yes — Updating a mobile site
takes mere minutes.
Use these tools to build brand preference, drive transactions,
and increase customer loyalty.
Premium Mobile Websites
Our mobile sites lives in harmony with existing websites
We convert your existing website into a mobile friendly version, compatible with nearly
all smartphones and fully compliant with your brand.
Our system auto-detects traffic from mobile devices and
redirects to your mobile-friendly version
Platform Benefits
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Turnkey: easy, quick and inexpensive way to go mobile
Proven: our platform powers over 500 mobile websites worldwide
Scalable: always up-to-date, redundant, flexible and secure
Integrated: powerful CMS integrates with any existing website
Our platform is
Compatible with more than 98%
of mobile traffic!
Over 30 features
The Big Picture: Mobile Strategy
CONVERSIONS
AWARENESS
DR CAMPAIGN
BRAND CAMPAIGN
Tailor Mobile Marketing for
Lead Generation
Tailor Mobile Marketing for
Campaign Recall
TOOLS/TACTICS
DATA AVAILABLE
TOOLS/TACTICS
DATA AVAILABLE
SMS response from
offline media (print, TV,
etc.)
SMS: Phone #, carrier,
referring source
Mobile Web advertising
Mobile Web: Location,
device type. Must ask for
personally identifiable
info.
Mobile Web:
Impressions, clicks,
referring sources
Sponsored apps
SMS Contesting
In-app advertising
In-app: Impressions,
engagement, clicks.
Mobile Microsites
Contact Information
Content Download
Data Collection
Mobile Commerce
Product Database
Geolocation
Social Networking
Contest Entry
Customer Acquisition
 Allows companies to engage users
and capture information on location
 Drive traffic through QR codes,
SMS links, email, Facebook and
Twitter
 Provides an instant and secure
contact capture form to acquire
new customers anytime, anywhere
Mobile Offers & Loyalty Discounts
 Offer free gifts, discounts, incentives, and
reminders with our Mobile Coupon
Platform
 Create a campaign, broadcast it, and
experience an immediate increase in
traffic!
Mobile coupons are a great way to:
Sample
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•
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•
Have immediate impact on your brand
Eliminate printing and mailing costs
Track redemption rates
Minimize investment in your POS set-up
mCommerce – Mobile Sales On-the-Go
 Gives your consumer the ability to purchase
instantly, when and where the impulse strikes!
 Combines:
1. ease of purchase
2. location-awareness
3. ready access to information
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Mobile commerce will surpass eCommerce
A must have for ticket-based events and retail
Accessible via social media, SMS and QR codes
Use these tools to drive transactions,
and increase loyalty.
QR Codes
 A QR code is only as good as it’s landing page…
 SMART QR Codes:
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•
•
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Point to mobile optimized landing pages
Grab attention
Help spread mobile coupons
Build lists of mobile phone users
Run better marketing metrics
Easily share mobile media (photos/videos)
Achieve marketing objectives!
Near Field Communications (NFC)
 Allows for simplified transactions, data exchange, and
wireless connections between two devices in close
proximity
 Active vs. PASSIVE – NFC will be driven by marketing, not
payments
 NFC stickers, SmartPosters
Text Message (SMS) Marketing
 Bulk SMS Blast: Send and receive bulk/individual SMS messages via our
easy-to-use web based software and direct carrier connection.
 Mobile Keywords: Text “yourword" to 12345 – provide on-demand
rewards, coupons, links to mobile sites and loyalty program opt-ins.
 Online and Mobile Sign-up Forms: Customers can easily enter their
contact info on your website and get added to your SMS lists.
 Mobile Voting: Create all types of fun and engaging SMS votes/polls.
SMS for Direct Response
 SMS-backed mobile loyalty programs
tie in with email and direct-mail
programs
 Include a URL in the SMS message to
link back to the mobile web for further
engagement, data capture, and
conversion.
 In retail, SMS is becoming the best tool
for CRM and loyalty efforts.
 Use SMS for:
 store alerts
 news updates
 coupons
 reminders
MMS Picture Messaging
MMS is the new standard in mobile messaging and
often times gets 2 to 3 times the response rate in
comparison to standard text messaging alone.
Increased Direct
Response Rate
Interactive MMS
Targeted MMS
Mass MMS
Announcements
Personalized MMS
Go Green
Thank You!
To get started Call us Today
(07) 3040 6624