Transcript BTM-PC-C-of-C-Member

Interactive Marketing
April 13, 2010
Presented by:
Patrick Curry
Blue Tent Marketing
Liz Gracia
RhinoRuby Studios
Interactive Marketing
 Listen to my customer, engage
my prospect
 Respond to what they
do…how they act…
 Have a conversation with my
customer…
 Interactive Marketing easiest,
cheapest, most effective way
to manage and grow my
business!!!!
 A beautiful, well-designed web
site is the heart and soul of my
Interactive Marketing Program
Interactive Marketing
 Build your own personal web
site
 Use it!
 Design an attractive E-mail
 Send it!
 Respond to what you learn!
 Lather, Rinse, Repeat.
Interactive Marketing
 Work with someone to build a
web site….
 …right after you get business
cards
 …before you redesign your
paper brochure
 …keep it simple
 …just the facts….and
 Use It!!!!
 …have one area that can be
changed, updated
 CHANGE IT…. At least once a
month
 Tell everyone about it,
 Link to/from reliable sources,
Chamber of Commerce
Interactive Marketing
 E-mail Marketing
 Design an attractive,
professional, E-mail
 Tell a story
 Stay in touch
 “Borrow” content….pass it
on!
 Send it!
 Learn about on-line
services
 Find a professional E-mail
Marketing Firm
What Next?
 Chamber of Commerce
worked with Rhino Ruby
Studios to design a web
development program
tailored exactly to the needs
of small, growing businesses
 Liz takes over from here
Did You Know?
 That if you are a Carbondale Chamber of Commerce
Member, and you have a listing on the Carbondale
COC website, that on average….
 200+ people a year click on your individual chamber
listing?
 Do you have a website link on that listing?
 If not….you are missing out on significant targeted
business!
Did You Know?
 Americans' frequent use of the
internet has almost doubled
over the past 5 years
 55% of respondents
indicated that they logged onto
the web site of a local
business before visiting the
physical location. (source
Gallup Dec. 2008)
 If you do not have a website in
this day and age, you are
missing out on significant
opportunities to grow your
business and actively interact
with your client base.
What Your Carbondale COC
Knows:
 A website presence is hugely
important yet appreciates that
historic costs of building one
has kept you from having one.
 Many small businesses know
that most commercial websites
start at $3000, at least!
 In an effort to save money,
small business people “do it
themselves” or hire a friend or
family member to make one
and….it looks like it!
 This DIY website sits
there…stagnant, growing
moss…and goo….YUK.
So Your COC Has Found a
Solution for YOU!
 A professionally designed,
customized website for your
business for as little as $495.
(That’s a $200 savings for being a
CCOC member)
 What else could you buy for that
price?
 A full color ½ page ad in the
Aspen Times runs about
$575…one shot deal….a roll of
the die…unless you keep running
it….
 A bold listing in the Yellow Pages
runs about $300/year…that’s not
even a display ad!
You Have 3 Options

Get Started! Package…$695

Chamber Member Price $495….gives you 5 pages
and…

Get Better! Package….$895

Chamber Member Price $695…. gives you 10
pages and…

Go for It! Package…$1195,

Chamber Member Price $995…. gives you 15
pages and…

All come with:
1.
A 1 Hour FREE Consultation about Websites and
Internet Marketing Basics
2.
3.
4.
5.
6.
7.
Professional, Customized Design
Your Own Company Email Addresses
A Customer Contact Form & Email Sign Up
A Social Sharing Button
Light SEO copy editing and preliminary advice
Unlimited Functionality and Scalability
What You Get
 A Beautiful Professional
Design That “Looks Like a
Million Bucks” and Builds
Confidence with Potential
Clients
 A Website That’s Up and
Going Within 4 Weeks…it’s up
to YOU!
 The Ability to Take Control of
Your Own Website with EASE!
(Really!)
 A Partner Who is A Business
Partner 1st…(We fully
appreciate the perspective of
a small business owner)
How Do You Get Started?

Speak to me after the luncheon or
take home one of our brochures.

Call for a FREE 1 hour consultation

Place your order with the
Carbondale Chamber

Choose a template design to start
from

Collect all of your website
collateral…logos, graphics, photos,
written content, other existing
marketing materials, customer
testimonials, etc…

Send them to Rhino Ruby Studios.

You’re up and going in 2 weeks or
less!