Transcript Killer content curation tactics

Killer content curation tactics
Laura Crest, blog editor & content curator for SuccessWorks, SEO Copywriting.com
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So what is content curation?
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Lee Odden, CEO of Top Rank
Marketing, asked 10 content
marketing experts to define the
term
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Ann Handley of Marketing
Profs said: “...Content curation
is the act of continually
identifying, selecting and
sharing the best and most
relevant online content and
other online resources...on a
specific subject to match the
needs of a specific audience.”
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Why should it matter to you?
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Rebecca Lieb of Econsultancy
said it well: “Why bother? Tons
of reasons....In an era where
marketing is supplanting
advertising and storytelling is an
ever-more essential part of the
marketing message, carefully
curated content - well presented
- is an immense brand asset, be
it to a humble, over-caffeinated
individual blogger or a Fortune
100 company.”
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Credibility, trust, & authority: the
branding benefits of curation
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Once the sacred realm of
journalists, content curation is
now recognized as not only a
way to build your brand, but
build trust in your brand
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Offering superior, wellorganized & truly useful content
- consistently & over time - can
help establish you/your
brand/your client’s as a trusted,
go-to source of valuable
information. Golden!
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So how to do this?
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Set up a separate email address
specifically for subscriptions
Set up an RSS feed if you’re into
that (and if it’s an option)
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Set up Gmail alerts for select topic
interests (e.g., “SEO copywriting”)
and favorite sources (e.g., “Heather
Lloyd-Martin,” “Danny Sullivan”)
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Use bookmarks for sources you
may just want to check periodically
More on how to curate content
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Monitor (and engage with)
relevant forums, groups, &
blogs for topic threads & links
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Social Networking Sites Twitter, FaceBook, LinkedIn,
Google+, Pinterest
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Bookmarking Sites StumbleUpon, Delicious, etc.
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Twitter for serendipity
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Use hashtags (#) on Twitter to
segment your interests (e.g.,
#SEO, #Content Marketing),
then follow the yellow brick road
of links cited
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Make a point of following
industry thought leaders
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Use a smart Twitter application
to save precious time (e.g.,
HootSuite, TweetDeck)
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Curate the curators!
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There are many sources of weekly curated content, and their number
is growing by the day.
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Be discerning: look for authority and expertise not only with the source,
but with the individual contributor(s) cited.
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That said, weekly (and daily) “roundups”, “wraps”, “recaps”, etc., can
be great sources of “pre-curated”, quality content - and perhaps more
importantly, of links for cultivating your own content curation list.
Notable daily’s include Search Marketing Land & sister site, Marketing
Land. Exceptional weekly’s include SEO Copywriting, Social Media
Examiner, State of Search, HubSpot, GigaOm & Reel SEO (video).
Don’t forget the news!
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It’s easy to forget more
mainstream online resources
like the Wall Street Journal,
New York Times, Harvard
Business Review, Fortune, and
Forbes.
These sources often “catch”
news relevant to the industry
before the industry does, & offer
valuable context & links
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Professional journals & online
magazines
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There are also hidden “gems” in
the way of both print & online
professional journals &
magazines
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These sources are goldmines
for original thought and hard
data
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Exemplary online sources
include Target Marketing
Magazine, Open View Partners,
Entrepreneur, Website
Magazine, & Marketing Sherpa
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What to take
away from this
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Content curation, done well,
can not only help establish your
brand, but it can also infuse it
with “cred” = golden!
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There are scads of resources
for curation: news, social
media, blogs, forums, precurated dailies & weeklies,
professional journals & online
magazines
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Set up a smart, streamlined
system for cultivating content
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Talk to me!
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Thank you for gracing me with
your presence!
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Should you wish to contact me
with any questions, thoughts,
feedback, or fantastic guest
posts, please do!
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Email:
[email protected]
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Twitter: @ljcrest
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