Transcript How you can profitably grow your Contractor`s Business 25%

Your Marketing System
How You Can
Profitably
Grow Your
Business
25%-100%
Or More
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Small Business
Administration Study


60% of all new businesses fail
within the first six years of
operation.
Dun and Bradstreet estimates
82%will go under by their 10th
anniversary.
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2 Reasons Why

Failure to understand the market for
the business’s product or service.
“One of the biggest problems with small-business
owners is that they have a great idea about going into
business, but they don’t have a clue about the amount
of work it will take to get their product or service to
their clients.”
Moe Mowry - Business Development Officer
Small Business Administration

Inadequate Capitilization
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Many Companies will Not Survive the Challenges of
the 21st Century and Beyond Because they are only
Building on One or Two Marketing Pillars and are
Without a Solid Foundation.
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1. Marketing Mindset.
2. “Systematize” Your
Marketing using “Multiple
Marketing Pillars” with the
7 Steps to A Lot More Sales
System.
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No Better Investment in
Your Business
“Marketing and Innovation
make money, everything else
is a cost.”
Peter Drucker
Management Consultant
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First Key to Mindset Change
Optimization
“How to get the maximum return, for
the least amount of expense, for the
longest duration of time…on
everything you are currently doing
now, have done in the past…and will
do in the future.”
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Your New Marketing Mindset
“Optimizing”
Hidden Market Assets
1. Past customers / clients
9. Reputation
2. Owner Expertise
10. Current sales / marketing process
3. Staff Expertise
11. Current customers / clients
4. Under-promoted U.S.P.
12. Prospective customers / jobs
5. Unique product or service or
delivery
13. Up-selling and packaging
opportunities
6. Sub-par sales performance
14. Average client value
7. Relationships with other
businesses
15. Community relationships
8. Location
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Second Key to Mindset Change
Three Ways to Grow a Business
1. More prospects
2. Increase conversion rate of prospects to
customers
3. Increase in value of customer
A. Increase in average transaction
value
B. Increased number of transactions
per client
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th
20
Century
Customer Satisfaction
21st Century
Customer Loyalty
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“In order for any business to
work, it must become a system,
so that the business works
exactly the same way every
time, down to the very last
detail.”
Michael Gerber-Consultant Author,
The “E” Myth
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Successful Companies are
Built on Multiple Marketing
Pillars - Using the 7 Steps to
a Lot More Sales Marketing
System
1. U.S.P. / E.V.P.
2. Exponential Marketing
3. Relationship Marketing Optimize Customer Base
4. Strategic Alliance Marketing
5. Custom Advertising - Web
Optimize the Media
6. Community Relations Marketing
7. One to One Direct Marketing
Internet Marketing – Bonus Step
The Foundation - Marketing Mindset
1.) Optimize Marketing Assets
2.) Marketing - the best investment
3.) 3 Ways to Grow
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