Transcript Must Marketing Reads

Seven Books
You Must Read!
—
tom (02.08.2004)
Marketing to Women, Martha Barletta
EVEolution: The Eight Truths of Marketing to Women, Faith
Popcorn & Lys Marigold
Ageless Marketing, David Wolfe & Robert Snyder
Marketing to the Mindset of Boomers and Their Elders, Carol
Morgan & Doran Levy
Selling Dreams: How to Make Any Product Irresistible, Gian Luigi
Longinotti-Buitoni
The Dream Society: How the Coming Shift from Information to
Imagination Will Transform Your Business, Rolf Jensen
Trading Up: The New American Luxury, Michael Silverstein &
Neil Fiske
Ageless
Marketing
The latest:
by David
Wolfe and Robert Snyder
44-65: “New
Consumer
Majority”*
*45% larger than 18-43; 60% larger by 2010
Source: Ageless Marketing, David Wolfe & Robert Snyder
“Aging Baby-boomers
and Women: Typical
Niche Market, or This
Decade’s Only Source of
Revenue Growth?”
—David Wolfe
and Robert Snyder, Ageless Marketing
“The New Consumer
Majority is the only adult
market with realistic
prospects for significant
sales growth in dozens of
product lines for thousands
of companies.” —David Wolfe & Robert
Snyder, Ageless Marketing
“Baby-boomer
Women: The Sweetest
of Sweet Spots for
Marketers”
—David Wolfe and Robert
Snyder, Ageless Marketing