Transcript PowerPoint Presentation - Southern United States Trade Association

Kentucky Proud &
International Marketing
SUSTA Export Seminar
Northern Kentucky Chamber of Commerce
August 7, 2014
Kentucky Department of
Agriculture
Office Of Marketing
1. Plant Marketing
2. Animal Marketing
3. Agritourism
4. Agricultural Education &
Outreach
5. Shows & Fairs
6. Business Development
Kentucky Proud
• The Kentucky Proud Program
is a trademarked initiative
developed by KDA and is the
official marketing brand for
agricultural products grown,
raised, processed or
manufactured in Kentucky.
• The program is funded by the
Kentucky Agricultural
Development Fund using
funds from the tobacco
Master Settlement
Agreement.
• The main purpose of the
program is to increase “farm
gate impact” for our farmers
and producers.
Kentucky Proud
• There is no charge to join
the Kentucky Proud
Program.
• There are many
opportunities within the
Kentucky Proud Program,
including:
• Promotional Grants
• Restaurant Rewards
• Homegrown by Heroes
• Appalachia Proud
Promotional Grants
• These grants reimburse
up to half of eligible
expenses for advertising,
marketing and reaching
consumers at the point
of purchase to promote
Kentucky Proud
products with direct
Kentucky farm impact.
Promotional Grants
• Direct farm impact is defined as the dollar value
of agricultural products bought, sold, grown,
raised, manufactured or processed with sources
clearly linked to Kentucky farms.
• Applicants for the promotional grant must be
members of the Kentucky Proud Program.
• The maximum grant that can be awarded is
$12,000 within a calendar year. Grants are
based on 10 percent of direct farm impact.
Promotional Grants
• Eligible expenses include:
• Radio and television advertisements
• Internet and website expenses
• Hats, t-shirts, clothing or other giveaways – if they are for
employee use or for giveaways and not for resale purposes.
• Demonstrations and food sampling
• Product labels, packaging, jars, and boxes
• Trade of food shows
• UPC or Bar Codes
• Other examples include business cards, brochures, print
advertisements, etc.
International Marketing
KDA’s International Marketing Division…
• Helps producers of agricultural commodities and
agriculture-related products with exporting their
products overseas.
• Assists with identifying U.S. export and foreign import
regulations. Companies may also need help obtaining
necessary documentation and complying with other
requirements to sell their products overseas.
• Customizes market research for producers and
companies which is focused on their products and their
target markets.
• Works with the USDA’s Foreign Agricultural Service and
the U.S. Commercial Service in other countries to help
Kentucky companies in those markets.
International Marketing
• The International Marketing Division works with the
following partners who receive funding from the USDA
through the Market Access Program (MAP) to promote
U.S. agriculture and its products overseas…
• Southern United States Trade Association (SUSTA)
• Hardwood States Export Group (HSEG)
• American Hardwood Export Council (AHEC)
International Marketing
In 2013, Kentucky’s agricultural exports totaled just over
$1.46 billion.
• Our top ten agricultural exports were:
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Whiskies (220830)
Horses, Pure-bred breeding (010121)
Chem./Allied Prep. (382490)
Soya-Bean Residue (230400)
Animal Feed Preparations, NESOI (230990)
Wooden Casks (441600)
Soya Bean Flour (120810)
Liqueurs and Cordials (220870)
Horses, Not Pure-bred breeding (010129)
Lumber, Oak (440791)
$300,284,000
$161,415,000
$132,723,000
$ 94,172,000
$ 71,956,000
$ 71,298,000
$ 59,474,000
$ 51,161,000
$ 37,974,000
$ 31,694,000
• These products accounted for 69% of Kentucky’s agricultural
exports in 2013.
International Marketing
Kentucky’s top ten agricultural export destinations in 2013
were:
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Canada
United Kingdom
Japan
Australia
Spain
China
Mexico
Germany
Ireland
Venezuela
$256,233,000
$154,941,000
$114,981,000
$ 89,008,000
$ 80,584,000
$ 79,954,000
$ 49,651,000
$ 44,789,000
$ 44,310,000
$ 44,215,000
• Agricultural exports to these countries comprised 65% of
Kentucky’s total agricultural exports in 2013.
International Marketing
International Marketing
Questions?
Jonathan Van Balen
Import/Export Advisor
[email protected]
502-782-4132