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Matakuliah : J0474 International Marketing
Tahun
: 2009
Developing Global Marketing
Strategies 3
Chapter 20
Learning Outcome
• Making Socially Responsible and Ethical Marketing
Decision : Selling Tobacco to Third World Countries.
Bina Nusantara University
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case
Please, open your book.
Cateora, Philip R. and John L. Graham, (2007),
International Marketing,
Supplementary Material,
Page 670
Making Socially Responsible and Ethical Marketing Decision :
Selling Tobacco to Third World Countries.
Bina Nusantara University
4
Questions
1. Use the model in Exhibit 1 as a guide and assess the ethical
and social responsibility implications of the situation described
2. Can you recommend alternative strategies or solutions to the
dilemmas confronting the tobacco companies? To governments?
What is the price of ethical behavior?
3. Should the U.S. government support U.S. tobacco company
Interests abroad?
4. Should a company be forced to stop marketing a product
that is not illegal, e.g. cigarettes?
Bina Nusantara University
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