Transcript Contractor Lead Capture Strategy

The Contractor’s Dilemma:
Advertising Not Producing Jobs?
Why ‘Old Media’
Isn’t Working.
Newspapers, Yellow Pages,
Magazines Are Dying.
Newspaper Circulation Is
Collapsing!
Yellow Pages:
Used to Be Reliable for
Contractors….Not Now.
“What happened to the calls I used to get?”
Magazines Are Squeezed
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Lower Circulation – Less Time To Read
Pricey For Smaller Contractors
Long Lead Time To Be Published
This Includes Direct Mail Magazines
TV, Radio Etc
• Mainly For The ‘Big
Boy’ Contractors
• Impersonal And
Irregularly Ran Ads
• Lots Of Wasted Ad
Dollars On Me-Too Ads
• Hard To Change
• Did I Mention, Costly?
Direct Mail, Coupons, Flyers
• Still Effective
• Prep Work
• No Automation
And Online
Integration
• Competition
• Lead Time
Coupon books are SO crowded! But works
well with online 3.0 integration:DM-WebsiteEmail Lead Magnet Call Conversion!
What’s New That Works?
• The secrets are becoming known
• Over 4 BILLION use these services
• Half the world’s population owns
them
• FOUR TIMES more subscribers to
these than to the internet!
But, Contractors Are Just Catching on…
It Gives Your Business…
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Measurable Marketing
High R.O.I.
Extreme Effectiveness
Extreme Speed Of Contact
Very Affordable
Not Saturated
Sets You Apart
Quality Leads
Competitive Advantage
1. Mobile Marketing.
2. Lead Generation Sites
Here’s The Takeaway:
• “Contractors can create a sustainable,
long term competitive advantage via
mobile marketing and internet lead
generation, resulting in accelerated
business revenue.”
[your name]
Contractors Shouldn’t
Miss These Tools!
• Will you miss the single greatest advertising
media since TV?
• Very Soon most competitors will use Mobile
Marketing and SMS.
• Lead Generation Sites Are Exploding
• Newspapers, not benefiting Contractors
• Be a Participant – Not a Spectator.
Mobile Sales Solutions
• SMS Marketing
• Mobile Apps
• Mobile Optimized
Websites
•Building Customer
Relationships
•Enhancing Referral
Business
Lead Generation Websites
Give You The Advantage!
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Get leads and prospects 24/7
Compete successfully with Big Firms
Turn Online Relationships Into Offline
Use the one media that’s GROWING
Nothing is more economical for
converting lead just as the BIG Lead
Gen Companies
More Revenue Is Yours
• Fill the gap with Mobile
Marketing
• Gain market share
• Add customers With
Online Lead Generation
• Increase job profits
• Defend Your
Marketshare
Attention AMBITIOUS
CONTRACTORS:
The Time to ACT IS NOW!
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Schedule a phone appointment.
Schedule an in-person meeting
Schedule a mobile website consult
Schedule an SMS Promotion
Schedule a Online Lead Generation Site
[name]
Mobile Marketing Specialist For Contractors