Transcript Written Business Communication

WRITTEN BUSINESS
COMMUNICATION
Written Business Communication
• Internal- inside the company
• External- outside the company
Written Business Communication
• Accurate information
• Use direct, descriptive, and specific language
• Clarify inquiries
• Use correct grammar and writing mechanics
• Select the appropriate communication format
Business Communication
• ensure that the written communication is presented in a
neat and well-organized way
• respond in a professional and timely manner
Written Business Communication
• Letter
• Memorandum
• E-mail
• Report
• Company publications (Web site and handbooks)
Letters
• Business letters produce a
permanent record
• EXAMPLES:
• Cover letter: introduces that
another document is
attached/accompanying (resume,
sales report)
• Resignation letter: announces the
writer’s intent to leave a current
position (typically given twoweeks prior)
Memo
• Memos are commonly used for internal business
• EXAMPLES:
• Money transfers
• Company policy changes
• What could happen to an employee if they fail to read a
memo from their boss?
Email
• Most common form of written business communication
• Business professionals use emails to:
• send documents
• set up meetings
• confirm appointments
• contact job candidates
• What do the following mean in an email:
• CAPS are used
• Descriptive subject line
• Misspellings
Business Report
• Companies use reports to inform employees about
various aspects of the business
• EXAMPLE:
• Sales report
• What can an employee learn about the company from
reading their sales report?
Company Publication
• A message, statement, or text produced by the company
• audio, video, print, electronically
• EXAMPLE:
• Brochures (literature that feature your products and services)
• Why are brochures used/successful?
Class Activity
• Write a memo to me about your Columbus Day Weekend
(October 10-12)
• Email to me: [email protected]
• Make sure to use the following outline:
• Proper headings
• Three paragraphs:
• Paragraph 1: about your Columbus Day weekend (activities that you did,
places you visited, items you bought, movies you saw, etc.)
• Paragraph 2: Apply the Marketing Mix to at least one product you
bought/used over the Columbus Day weekend (Product, Place, Price,
Promotion)
• Paragraph 3: Apply the 6 Marketing Functions to your Columbus Day
weekend (be detailed) – Selling, Pricing, Promoting, Distributing,
Marketing Information Management, Product Service Management.
MEMO
TO: Ms. VanDyke, Marketing Teacher
FROM: Your name
DATE: Friday, October 23, 2015
SUBJECT: My Thanksgiving Break
PARAGRAPH 1: about your Columbus Day weekend (activities that
you did, places you visited, items you bought, movies you saw,
etc.)
PARAGRAPH 2: Apply the Marketing Mix to at least one product
you bought/used over the Columbus Day weekend (Product, Place,
Price, Promotion)
PARAGRAPH 3: Apply the 6 Marketing Functions to your Columbus
Day weekend (be detailed) – Selling, Pricing, Promoting,
Distributing, Marketing Information Management, Product Service
Management.