Transcript Journal of Hospitality & Leisure Marketing

Journal of Travel & Tourism Marketing
授課老師：李宜玲 老師
學號/姓名：9626602游正民
9626603傅巧芸
1
9626605洪秀慈
一、搜尋路徑
波錠紀念圖書館
→電子資源
→電子期刊
→刊名查詢「Journal of Travel & Tourism Marketing」
→點選來源的第二項EBSCO Hospitality and Tourism Index
with Full Text之「看所有卷期」
→登入學號密碼→查閱2003~2007年。
2
二、2003~2007年趨勢分析圖表
2003~2007年趨勢分析
經營管理
66
70
策略分析
60
行銷管理
50
網際網路
45
40
40
消費者心理與行為
29
30
21
其他
21
20
10
0
博奕觀光
2
1
2
運動休閒
公共關係
3
三、研究取向－經營管理

1. González, Miguel Vida(2006). A New Environment
for Coherent Heterogeneity: Commercialization and
Management of Tourist Destinations Within
Intermediate Regions. Journal of Travel & Tourism
Marketing.20(1),33-44.

2. O'Neill, John W, Mattila, Anna S(2006). The Debate
Regarding Profitability: Hotel Unit and Hotel Brand
Revenue and Profit Relationships. Journal of Travel &
Tourism Marketing.21(2/3),131-135.
4
三、研究取向－消費者心裡與行為

1. Tsiotsou, Rodoula; Vasioti, Eleytheria(2006).
Satisfaction: A Segmentation Criterion for "Short
Term" Visitors of Mountainous Destinations. Journal
of Travel & Tourism Marketing.20(1),61-73.

2. McCleary, Ken W.; Weaver, Pamela A.; Hsu, Cathy
H. C(2006). The Relationship Between International
Leisure Travelers' Origin Country and Product
Satisfaction, Value, Service Quality, and Intent to
Return. Journal of Travel & Tourism Marketing.
21(2/3),117-130.
5
三、研究取向－策略分析

1. Kun-Huang Huarng; Moutinho, Luiz; Tiffany HuiKuang Yu(2006). An Advanced Approach to
Forecasting Tourism Demand in Taiwan. Journal of
Travel & Tourism Marketing.21(4),15-24.

2. Baltas, George(2006). Econometric Models for
Discrete Choice Analysis of Travel and Tourism
Demand. Journal of Travel & Tourism
Marketing.21(4),25-40.
6
三、研究取向－行銷管理

1. Pike, Steven(2007). Consumer-Based Brand Equity
for Destinations: Practical DM0 Performance
Measures. Journal of Travel & Tourism
Marketing.22(1),51-61.

2. Maitland, Robert(2007). Special Issue, Journal of
Travel and Tourism Marketing: Marketing National
Capital Cities. Journal of Travel & Tourism
Marketing.22(2),35-44.
7
三、研究取向－網際網路

1. Han, Jee-Hee; Mills, Juline E(2006). The Use of
Problematic Integration Theory to Assess Destination
Online Promotion Activities: The Case of
Australia.com in the United States Market. Journal of
Travel & Tourism Marketing.20(3/4),93-105.

2. Beritelli, Pietro; Bieger, Thomas; Laesser,
Christian(2007). The Impact of the Internet on
Information Sources Portfolios: Insight from a Mature
Market. Journal of Travel & Tourism
Marketing.22(1),63-80.
8
三、研究取向－博奕觀光

1. Henry Tsai; Zheng Gu(2006). A Preliminary
Examination of the Relationship Between the Stock
Market and Casino Gaming. Journal of Travel &
Tourism Marketing.20(2),63-73.

2. Rosenbaum, Mark S.; Spears, Daniel L(2006).
Legalization of Gambling in Hawaii: An Empirical ReInquiry. Journal of Travel & Tourism
Marketing.20(3/4),141-151.
9
三、研究取向－其他

1. Gibson, Dirk C(2006). The Relationship Between
Serial Murder and the American Tourism Industry.
Journal of Travel & Tourism Marketing.20(1),45-60.

2. Tse, Tony S. M(2006). China's Outbound Tourism:
Review of the 2nd International Forum on Chinese
Outbound Tourism--Beijing, China, 20-21 November
2005. Journal of Travel & Tourism
Marketing.20(3/4),157-160.
10
四、各趨向之摘要
（一）消費者心理行為

Sheng-Hshiung Tsaur、Yi-Ti Chiu、Chih-Hung
Wang(2006). The Visitors Behavioral Consequences of
Experiential Marketing: An Empirical Study on Taipei
Zoo. Journal of Travel & Tourism Marketing.21(1),47-64.
11
摘要
The progression of economic value has advanced to the stage of
experience economy nowadays. Firms have recognized that the
establishment of desirable experiential environment is an essential
source of competitive advantage which is difficult to be imitated
and substituted. The purpose of this study is to examine whether
experiences of experiential marketing have positive effects on the
consequent visitors’ behaviors. A mean of self-administrative
questionnaire on the visitors of Taipei Zoo which is suffused with
various experiential marketing stimuli was employed to examine
our conceptual framework. The results show that experiences of
experiential marketing have positive effects on the emotion.
Furthermore, the emotion also has a positive effect on the
behavioral intention through the mechanism of satisfaction. This
study also proposes some managerial implications and further
research directions within this article.
12
架構圖
情感體驗
滿意度
行為意圖
13
四、各趨向之摘要

（二）消費者心理與行為

Tak Kee Hui; Wan, David（2005）. Factors Affecting
Consumers' Choice of a Travel Agency: The Case of
Singapore. Journal of Travel & Tourism Marketing.19(4),
1-12
14
摘要

This study aims to identify the most important factors in
selecting a travel agency as perceived by Singaporeans.
Based on a sample of 184 respondents, this study showed
that "value for money of the tour package" was the most
important factor affecting one's choice of a travel agency,
followed by "reputation of the travel agency. " Nine factors
were derived from 27 attributes using factor analysis. With
the factor scores and the parametric (t-test and one-way
ANOVA) or non-parametric tests (Mann-Whitney test and
Kruskal-Wallis test), the study also showed that when
selecting travel agencies, females attached more importance
on the Image factor than their male counterparts. In addition,
contingency analysis further revealed that age and income
levels had significant influences on the choice of preferred
travel agencies.
15
架構圖
Value for Money of The
Tour Package
Choice of A Travel
Agency
Reputation of The
Travel Agency
16
Journal of Hospitality & Leisure Marketing
授課老師：李宜玲 老師
學號/姓名：9626602游正民
9626603傅巧芸
17
9626605洪秀慈
一、搜尋路徑
波錠紀念圖書館
→電子資源
→電子期刊
→刊名查詢「Journal of Hospitality & Leisure Marketing」
→點選來源的第二項EBSCO Hospitality and Tourism Index
with Full Text之「看所有卷期」
→登入學號密碼→查閱2003~2007年。
18
二、2003~2007年趨勢分析圖表
2003~2007年趨勢分析
49
50
經營管理
40
行銷管理
綠色休閒
30
20
27
運動休閒
博弈觀光
18
14
11
10
6
1
0
3
5
網際網路
消費者心理與行為
公共關係
其他
19
三、研究取向－經營管理

1. Mitchell, Mark A.; Mitchell, Sheila J.; Bauer, Daniel
(2003).Customer and Shareholder Development:
Targeting Do-It-Yourself Investors. Journal of
Hospitality & Leisure Marketing.10(3/4), p133-145.

2. Hassanien, Ahmed; Eid, Riyad.(2006).Developing
New Products in the Hospitality Industry: A Case of
Egypt. Journal of Hospitality & Leisure Marketing.15(2),
33-53
20
三、研究取向－行銷管理

1. Pearce, Philip L.; Morrison, Alastair M.; Moscardo,
Gianna M.. (2003).Individuals as Tourist Icons: A
Developmental and Marketing Analysis.Journal of
Hospitality & Leisure Marketing.10 (1/2), p63-23

2. Wolfe, Kara; Kang, Soo K.; Hsu, Cathy H. C..(2005).
Identifying Travel Agent User Segments. Journal of
Hospitality & Leisure Marketing.12(4), 73-92.
21
三、研究取向－綠色休閒

1. Formica, Sandro; Uysal, Muzaffer. (2002)
Segmentation Of Travelers Based On Environmental
Attitudes. Journal of Hospitality & Leisure
Marketing.9(3&4) , 35-15.

2. Kidd, Jeffrey N.; King, Brian E. M.; Whitelaw, Paul
A..(2004).A Profile of Farmstay Visitors in Victoria,
Australia and Preliminary Activity-Based
Segmentation. Journal of Hospitality & Leisure
Marketing. 11(4), 45-64
22
三、研究取向－運動休閒

1. Bristow, Dennis N.; Schneider, Kenneth C..(2006).An
Investigation of the Customer Orientation of
Professional Sports Organizations: Development of the
Sports Fan Orientation Scale (SFOS). Journal of
Hospitality & Leisure Marketing.15(1), p27-44.
23
三、研究取向－博奕觀光

1. Kim, Woo Gon; Cai, Liping A.; Jung, Kwangsuk.
(2004). A Profile of the Chinese Casino Vacationer to
South Korea. Journal of Hospitality & Leisure
Marketing. 11 (2/3), 65-79

2. Loroz, Peggy Sue.(2004). Casino Gambling and
Aging Consumers: Overcoming Barriers and Reaping
the Benefits of Experiential Leisure Consumption.
Journal of Hospitality & Leisure Marketing 11(2/3), 115138.
24
三、研究取向－網際網路

1. Ski-Ian So & Morrison, Alastair M (2004).Internet
Marketing in Tourism in Asia: An Evaluation of the
Performance of East Asian National Tourism
Organization Web sites.Journal of Hospitality & Leisure
Marketing. 11(4), 93-118.

2.Hudson, Simon; Gilbert, David (2006).The Internet
and Small Hospitality Businesses: B&B Marketing in
Canada. Journal of Hospitality & Leisure
Marketing.14(1), 99-116.
25
三、研究取向－消費者心裡與行為

1. Knutson, Bonnie J.; Beck, Jeffrey A.; Seung Hyun
Kim; Jaemin Cha(2006).Identifying the Dimensions of
the Experience Construct. Journal of Hospitality &
Leisure Marketing. 15(3), p31-47

2. Siguaw, Judy A.; Simpson, Penny M.; Kasikci, Ali
(2006).Exploratory Evidence About Differences
Between Guest Types and Purpose of Stay in a Luxury
Experience. Journal of Hospitality & Leisure
Marketing.14 (1), 3-21.
26
三、研究取向－公共關係

1. Stacks, Don W.; Carroll, Tina Bobe (2005).TravelTourism Public Relations: One Step Forward, Two
Steps Back?Journal of Hospitality & Leisure
Marketing.12(1/2), p3-8.

2. Massey, Joseph Eric(2005).Public Relations in the
Airline Industry: The Crisis Response to the September
11th Attacks. Journal of Hospitality & Leisure
Marketing. 12 (1/2), 97-114.
27
三、研究取向－其他

1. Tilson, Sir Donn James (2005).Religious-Spiritual
Tourism and Promotional Campaigning: A ChurchState Partnership for St. James and Spain.Journal of
Hospitality & Leisure Marketing.12(1/2), p9-40.

2. Levy, Stuart E.; Hassay, Derek N.(2005).Visitor
Communities.Journal of Hospitality & Leisure
Marketing.12(4), 57-72.
28
四、各趨向之摘要

（一）消費者心理與行為

Siguaw, Judy A.; Simpson, Penny M.; Kasikci, Ali
(2006).Exploratory Evidence About Differences Between
Guest Types and Purpose of Stay in a Luxury Experience.
Journal of Hospitality & Leisure Marketing.14 (1), 3-21.
29
摘要

This study examines the differences and similarities
between loyal and transient guests of a luxury hotel. The
findings of the study indicate that there are no statistically
significant differences overall between loyal and one-time
guests in the criteria used for initial selection of a hotel.
Differences, however, were found between loyal and
transient guests in their criteria for selecting competitive
properties and in their levels of satisfaction. Most notably,
transient guests were far less likely to perceive the hotel as
in need of any improvements than were loyal guests.
30
架構圖
Guest type
Stay purpose
Selection criteria
Satisfaction
Characteristics Perceived
31
四、各趨向之摘要

（二）博弈觀光

Kim, Woo Gon; Cai, Liping A.; Jung, Kwangsuk.
(2004). A Profile of the Chinese Casino Vacationer to
South Korea. Journal of Hospitality & Leisure
Marketing. 11 (2/3), 65-79
32
摘要

This study examines the differences between the two groups of
Chinese tourists visiting South Korea, casino vacationer vs. noncasino vacationer, with regard to their demographic and socioeconomic characteristics and travel behavioral patterns. In
addition to descriptive methods, this study employed the
multivariate method of correspondence analysis, making it
possible to graphically illustrate the unique profile of Chinese
casino vacationer in South Korea in comparison with the noncasino vacationer. The findings of the study should help
destination marketing organizations in Korea and other travelrelated businesses, such as tour wholesalers and operators, to
differentiate between the two groups of Chinese tourists.
33
架構圖
Casino vacationer
Travel behavioral patterns
Non-Casino vacationer
34
再次謝謝您們的愛
要很愛我們喔!
35