Transcript Welcome to the ELearn Committee Presentation

April 1, 2014
ELEARN
Email Marketing Systems
Presenters:
Ashley Tijerina, TX/OK AETC
Amy Moses, UAMS HIV HEART
Moderated by Bruce Maeder, NW AETC
ELEARN Trainings 2014 • AETC Network • http://www.aidsetc.org
Housekeeping
• Audio is phone conferencing (mute your phone)
– You can watch the webinar full screen.
• Comments and questions:
– Some will be mentioned from the chat feature during the session.
– Some will be answered from the chat feature at the end of individual
presentation.
ELEARN Trainings 2014 • AETC Network • http://www.aidsetc.org
Objectives
By the end of this session, participants will be
able to:
 Compare different email marketing systems
 Discuss the benefits of email marketing systems
 Describe the utility of Constant Contact
ELEARN Trainings 2014 • AETC Network • http://www.aidsetc.org
EMAIL MARKETING SYSTEMS COMPARISON
Ashley Tijerina
Distance Learning & Web Coordinator
TX/OK AETC
Email Marketing System? What is it?
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Enriches communication with users
Cost-effective
Environmentally Friendly
Target specific users
Store lists & maintain more efficiently
Users can subscribe/unsubscribe easily
and update preferences
Email Marketing Definition:
A type of direct digital marketing that uses electronic mail as the marketing
communication delivery method. Email marketing is used in a number of ways by
organizations and marketers for brand and customer loyalty building, acquiring or
converting customers, company advertisements, or for communicating
promotional offers and more.
Why does TX/OK AETC Need it?
 No system in place – Using Outlook
 Bounce back rates are high –
unmanageable
 Manually subscribe/unsubscribe users
 Time consuming – NOT efficient
 NOT effective
 Lists are everywhere
COMPARISONS
Campaign Automation
Easily formulate marketing campaigns, ranging from simple drip
strategies to those with complex, multiple touch points through a
visual campaign builder that leverages the behaviors of your
prospects and customers.
Advanced Segmentation
Deliver highly engaging, personalized content geared towards
your audience. Stay ahead with our advanced segmentation
capabilities—and target contacts based on their behavioral,
profile or preference data.
http://www.silverpop.com/
HIGHLIGHTS…
Email Creation & Delivery
Intuitive, web-based editor enables you to easily create and edit
email content. With point-and-click access to link tracking,
personalization, dynamic content and more
Web Forms & Landing Pages
Design and publish landing pages and web forms, which capture
inquiry information—all without the need for IT support. Engage
gives you the freedom to create custom pages that match your
brand, allowing you to market your products or services with the
maximum effectiveness
Transactional Email/Messaging
Deliver real-time, custom branded, one-to-one transactional
messages generated by triggers in emails, web forms, landing
pages or tele-sales.
HIGHLIGHTS…
Multi-channel Messaging
Drive integrated campaign messaging across all of your
channels, including email, social, web and mobile. Engage
incorporates email marketing features that ensure that all
customer touch points are kept integrated to convey a
consistent and personalized experience.
Gain visibility and insight into marketing campaign data by
integrating with your CRM (customer relationship management)
system, or other third-party apps. Target your communications
more precisely with management, web analytics, data cleansing
and enhancements.
Performance & Security
The safety of your data along with the performance of your
campaigns is vital. Our vigorous security measures and
dedicated experts in the area of deliverability and reputation
management, ensure the protection of your data and brand.
Customer Service
 Relationship Manager Assigned (24/7)
 Workshops
 Training Line
 Available for the Life of account
 Recorded webinars
 20-30 LIVE webinars per month
HIGHLIGHTS…
Integrations
 Welcome Series - Set-up a welcome
series to onboard your new
subscribers and lead to more
engagement with trainings.
 Re-Engagement - Re-engage inactive
subscribers with automated
campaigns that trigger when a
participants are at most at risk for
becoming an inactive user.
 Browse Abandonment Recovery Bring your online users back to your
website while their propensity to
participate is highest. Immediately
email customers that viewed specific
items or pages on your website but
did not commit.
MARKEITNG AUTOMATION…
 Marketing Automation
MARKEITNG AUTOMATION…
 Marketing Automation continued…
 Abandoned Shopping Cart Programs Turn abandoned shopping carts into
purchases. Silverpop’s abandoned
shopping cart capabilites let you
automatically email and follow up
with customers that abandon a
purchase.
 Geo-Targeting - Quickly build Geotargeted marketing areas and
customer segments.
 Post-Purchase Lifecycle Programs Increase repeat purchases by sending
personalized, timely messages to
customers after their purchase.
Silverpop’s platform makes it easy to
build automated email programs
such as replenishment, product
updates and past-purchase
reminders.
http://www.silverpop.com/
PRICING…
Based on 120,000 emails per month
Silverpop Start Plus …………….................... $1750.00
Support ………………………………………………....... 840.00
One Time Fee ………………………………………... 2250.00
Minimum Message Commitment…………… 4200.00
TOTAL
$7290.00
With the trusted leader in email marketing solutions, brands of all
organizational size and industry have the flexibility to send relevant
and engaging emails that make an impact—no matter the send
volume.
Mobile
Mobile marketing is a matter of meeting your customers where they
are, using SMS and mobile push capabilities. But understanding who
those customers are—and how they want to hear from your brand—
can be a challenge. With ExactTarget, you can manage your email and
mobile subscribers side-by-side in a single interface.
Social
Your customers spend time on social—and they’re always talking. With
listening, engaging, publishing, and advertising solutions across every
social media channel, the ExactTarget Marketing Cloud helps you start
conversations that convert.
http://www.exacttarget.com/
HIGHLIGHTS…
Email
Whether you need to build a web presence via microsites or landing
pages or are ready to enhance your existing web experience through
the power of personalized product recommendations, we can help.
Marketing Automation
Whether your goal is to automate messages, streamline your
reporting, or set up sophisticated lead-nurturing campaigns
Data & Analytics
You need to track spending, processes, and approvals, as well as justify
marketing investment with measurable ROI. Through ETs simple-to-use
interface and integration with leading CRM and web analytics
providers, now you can easily access the data you need to analyze the
effectiveness of your digital marketing campaigns.
http://www.exacttarget.com/
HIGHLIGHTS…
Web
PRICING…
Based on 120,000 emails per month
Software ……………………………..................... $5350.00
 Core Personalize
 Dynamic Content
 Automation Studio
 Inbox Monitor
 Inbox Preview
Professional Services …………………………........ 800.00
 Personalization Guide/Training
TOTAL
$6150.00
Dynamic Asset Mgmt.
Streamline email asset management with flexible tools from BlueHornet.
BHs solutions range from simple reusable dynamic content blocks to
scripting for advanced conditional logic.
Campaign Automation
Manage all of your email programs—promotional, triggered and
transactional—in one integrated platform.
http://www.bluehornet.com/
HIGHLIGHTS…
Advanced Data & Segmentation Mgmt.
Creating highly targeted messages with BlueHornet is as easy as “drag and
drop.” Our tools will help you create advanced split-test scenarios, identify
and track your most loyal subscribers, and use behavioral data to deliver
relevant personalized messaging
Integrations
You can easily integrate BlueHornet with your current systems and data
sources thanks to our open source REST and XMLRPC - APIs—no IT
resources required.
Deliverability Mgmt.
Make sure your emails get to the inbox. BH experts monitor delivery
metrics, identify issues, engage with ISPs on your behalf, and provide
recommendations for improved deliverability, continuously tracking:
Complaint Rates
Spamtrap Hits at Microsoft Domains
Hard and Soft Bounce Rates
Invalid and Open Rates
Domain Delivery Reports
Blacklists and Block Lists
HIGHLIGHTS…
Omnichannel
Expand your email acquisition strategies to include email signups from
social and mobile. Give your customers opportunities to join your email
programs wherever they are, SocialLoop, Text-to-Join, web forms and more.
Reporting & Analtics
Optimize program performance and demonstrate success with reporting
tools and detailed analytics. BlueHornet uses Message Asset Tagging to
enable reporting and analytics on every deployed asset, including content,
promotional offers and creative. Determine what drives engagement and
what’s getting ignored. The platform also includes:
 Operational Reports
 Advanced Analytics and Data Visualizations
 User-Configurable Dashboards
 Domain Inbox Reports
 Custom Reporting
http://www.bluehornet.com/
HIGHLIGHTS…
Testing & Optimization
Identify the most effective content easily and efficiently with BlueHornet’s
tools for A|B Split Tests, multivariate testing, and message rendering by ISP,
browser and device.
PRICING…
Based on 120,000 emails per month
Set-up …………………………….......................... $400.00
 Set-up
 Basic Training (including webinars/events)
Annual Fee ……………………………..….............. 3000.00
TOTAL
$3400.00
ExactTarget LIKES
Silverpop LIKES
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Playbooks
API/Integration
Inbox Preview/Return Pass
Dynamic Content
Web Forms
A/B Testing
Automation Studio
Personalization Guide
Multichannel Messaging
SMS/Push Notifications
bluehornet LIKES
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Automation
API/Integration
Deliverability management
Testing & Optimization
Reporting & Analytics
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Snooze
Send-Time Optimization
Advanced Segmentation
Marketing Series
Campaigns/Automation
API/Integration
Multi-Channel Messaging
Email Behavior
Web Form Behavior
Website Behavior
Ability to upload email templates
Dynamic Content
A/B Testing
Relationship Manager
Training Online (recordings included)
Workshops
Training for unlimited administrators
THANK YOU!
Ashley Tijerina
Distance Learning & Web Coordinator
[email protected]
214.590.6686
Constant Contact
Presented By:
Amy Moses, M.S.Ed
University of Arkansas for Medical Sciences
Center for Distance Health
Program Coordinator
[email protected]
Constant Contact
Discussion Points:
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How & Why CDH Uses Constant Contact
Overview of Product
Pros & Cons
Pricing
Product Overview
www.constantcontact.com
Pros
• Detailed information on each “sent” email:
• System is easy to navigate, and very user-friendly!
• Contact can forward emails on to their peers
Cons
Emails marked as spam:
Too many spam hits can lead to account deactivation
• You will receive notices from Constant
Contact if they see that you have too many.
Deactivation can be avoided by having the contact’s
permission to send them emails:
• We send out a marketing email for contacts
to sign up
• Permission from the client is required by
Constant Contact!
Cons (with some pro)
Unsubscribed contacts
• Pro - they can choose specific
mailings to unsubscribe from.
• This keeps us from loosing
the contact all-together!
Pricing
Contact
• Any questions about the presentations:
– Ashley Tijerina
• [email protected]
– Amy Moses
• [email protected]
ELEARN Trainings 2014 • AETC Network • http://www.aidsetc.org
Next Month
• May 13th from 1-2pm EST
• Topic: Google Analytics
ELEARN Trainings 2014 • AETC Network • http://www.aidsetc.org