Transcript powerpoint - International Music Council

Currents and Cross-Currents
in Digital Music Distribution
______________________________________________________________________________
Michele Amar-Ouimet
Director
French Music Export Office New York
Riding the new digital waters as the
currents change
The global cultural change
The timing of industry change
Our new opportunities
The Dilemma of Digital
Accessibility to digital music
The advantages of digital
The listener’s preference
Statistics
At least 90% of music consumption
is illegal
Consumer spending forecasts
Physical vs. Digital sales YTD
Marketing in the Digital World
A new model of marketing
Advantages in the digital realm
Independent Label innovation
Opportunity for Independents
HUNDREDS OF
DIGITAL SERVICES
THOUSANDS OF
INDEPENDENTS
MILLIONS OF
MUSIC FANS
Digital Music Trends
The World of Apps
Subscription Services
Publishing Platforms
New Ways How Digital is Helping
Smaller Labels
D.I.Y
Profit structure
Independence
Far-Reaching Potential
Global Opportunity
• The Digital Marketplace opens
up a worldwide audience and
market
• New fans and revenue for indies
• Music from anywhere to
anywhere in the world
Where Physical Cannot Go
Inventory advantage
Getting artists paid
Promotion
Accessibility through Aggregators
Democratization of Digital
Media Content
Reduced Cost of Production & Distribution
IODA at a Glance
IODA develops and hosts distribution, marketing, and
back-office technology services that allow independent
content owners to operate and manage their digital
media business
Founded in San Francisco in 2003
Market Leader
Over 1 million tracks from several thousand labels in
over 50 countries
100+ service and promotional partners — over 350
retail outlets
75 full time employees
Fortune Magazine’s 25 Breakout Companies 2005
Global Presence
LEGEND:
HEADQUARTERS
OFFICES
PARTNERS
CONSULTANTS
DISTRIBUTORS (D3)
Comprehensive Solution
MARKETING
DISTRIBUTION
BACK-OFFICE
IODA Digital Distribution
THOUSANDS OF
INDEPENDENT
RIGHTSHOLDERS
DIGITAL
CONTENT
AGGREGATION
HUNDREDS OF
DIGITAL MUSIC
SERVICES
$10B DIGITAL
MUSIC MARKET
IN 2010
•Efficient in-house encoding and delivery supply chain
•Strong relationships with Indie-focused programmers
•Creative retail marketing plans for developing artists
Over 350 Outlets Worldwide
Over 50 additional priority deals in negotiation, 100+ on deck
D3 (D-Cubed)
D3 = Digital Distributor
Dashboard
White Label Platform for CD
Distributors
Co-Branded Interface and
Messaging
Integrated Accounting and
Reporting
Two-tiered Marketing and
Promotions Support
Catalog Growth
Clients: Koch, Naxos, Allegro/Nail,
Revolver, Shellshock (UK), Bayside
(Tower), Daikisound (Japan),
Synergy, Outside Music (Canada),
Inertia (Australia), Suburban Home,
Roads to Ruin, Southern Music,
101 Distribution, Sonic Redezvous
(Sweden), KSD, Tonevender
Distributors
Back-Office
Encoding/Production
Inventory/Metadata
Scanning
Ripping
Transcoding
Rightsholder Dashboard
Content Management
License Management
Royalty Reporting
Service Delivery
Content Feeds
Network and Hard Drive
Data Exchange
Rightsholder Dashboard
Royalty Reports
Value to Content Owners
Full Technology Solution
Comprehensive and Broad
Market Reach
Market Experience &
Negotiating Power
Easy-to-use Online Tools for
Complete Business Control
and Transparency (ASP)
Promotional Network and
Intelligent, Transparent
Marketing Services
Expanded Revenue Base with
Minimal Startup Expenses
Value to Digital Retailers
One License for Thousands of
Indies
Comprehensive, Diversified
Catalog
Timely Delivery of Clean
Metadata and Media
Marketing Support and Filter
with SPOC
Reduced Administration and
Reporting Burden
IODA Digital Marketing
MICRO-MARKETERS/
PROMOTIONAL PARTNERS
FANS
Using technology to connect music with fans
Bringing scalability to a rolodex-based business
Driving Digital and Physical Sales for Labels
Intelligence-driven Marketing Campaigns
SALES
Digital Music Discovery
• Inside the Music Stores
– Browse
– Search
– Recommend
– Relate
– Collaborative Filtering
– Radio
– Community/Playlists
– Personalization
Digital Music Discovery
• Outside of the Music Stores
– Blogs and Podcasts
– Web Radio
– Zines and Review Sites
– Community/Social Networks
Blogs and Podcasts
Embedded code creates distributed affiliate network
Social Networks
Community-focused promotional partnerships
Building Community
Promotional data integration – manage once, publish everywhere
International Music Discovery
• The Problem
– International Discovery Today
– What is World Music?
• The Potential
– Why it’s Important
• For Indie and Niche Music
• For the World
• One Solution
– A Simple, Data-driven Concept
Region Filtering
Region Filter: China
Region Filter: China
Region Filter: China
Chinese Folk
Private Label Stores
• Direct to Consumer
• Label and Artist to Fan
• Indie Labels have brand and
following
• Satisfy the customer at their
point of discovery and interaction
Six Degrees Shop
MSO Symphony Store
Thank You.